FSM 3075 SFP Week 7 Food Service and Hospitality Strategic Marketing Paper

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According to the reading and the video, complete demographic profile and choose the Eater Archetype that best describes you. Analyze the efficacy of these two frameworks.

The assignment looks a lot more complicated than it is. You really just need to determine if the demographic information you provided about yourself provides an accurate dining segment for you or if the eater archetypes provide an accurate dining segment for you (or, I suppose, if both do or if neither does).

Step 1 — Fill in your own demographic information as required in the assignment

Step 2 — Provide the typical preferences for your demographic group. Do yours align with the group’s typical preferences (you may have to do a small amount of research for this)

Step 3 — Review the list of eater archetypes. Which one best describes you?

Step 4 — Here is where you draw the key conclusion. How well does the eater archetype capture your preferences? How well do traditional demographic statistics capture your preferences? Which is more accurate? Which would be the best way to target you?

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