FSU Consumers Reactance & Attitude on Online Personalized Advertising Essay

I’m working on a Marketing exercise and need support.

Personalization gone bad, or good!

In 1-2 pages, share one or several examples of a time you saw an ad or got a marketing message from a company that was either spot-on in terms of personalization or very, very wrong. Tell me:

What channel(s) this happened in, and what you were doing on that channel.

What data you think they used to target you (e.g., sales data, usage data, LTV data, demographic data, socioeconomic data)

Tell me how you would have handled this if you were the marketer

Tell me how it could have been more effective

5 points

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