Giorgio Armani: SWOT Analysis

Table of contents

In the competitive world of fashion design, Giorgio Armani and Stella McCartney are examples of those that have made it globally in the industry. Giorgio Armani is an Italian fashion designer born in 1934. Armani Company was founded in 1974 and by 2001 he was acclaimed as the most successful Italian designer with a personal fortune of over 4 billion dollars (Krebs, 2007). The company designs and manufactures a variety of products that include fashion accessories, cosmetics, jewellery, eyewear, watches, fragrances and many more.

Up to date he has over 13 factories all over the world and nearly 300 stores in 36 countries (Informat, 2007) Stella McCartney is an English fashion designer born in 1971 in London. She studied fashion design in college in early 1990’s and her collections in 1995 were modelled by supermodels like Naomi Campbell and Kate Moss. She was appointed chief designer of Paris house called Chloe in 1997 and left in 2001 to enter into a joint venture with Gucci group. Her first products shop opened in New York in 2003 and spread to London, and Los Angeles (Informat, 2007). Since then she is steady in the industry.

 To create a strategic marketing plan with a management focus.

Strengths

Giorgio Armani – Was formed in 1974 and already enjoys a rising and steady market. – It designs and manufactures a variety of products like jewellery, cosmetics and others which have a well established market (Davis, 2001).  It Styled up Richard Gere in the 1980 film ‘American Gigolo’ earning it great publicity.  Has superb Market performance with access to quality resources for production. – Has a good management that controls its business investments all over the world

Boosts of a good reputation since it started operating in many countries.Has high quality products with clothes made out of the finest fabrics and materials. Stella McCartney  Enjoys vibrant talent that has developed with time.  Experience growing from collaborations with big companies like Gucci – Enjoys fame especially after modelling supermodels like Campbell and Kate Moss (Informat, 2007). Awarded the VHI/Vogue Fashion and Music 2000 Designer of the year award.

Weaknesses

Giorgio Armani  High operational costs in many stores and factories worldwide. Management strain with the growing number of workers worldwide. – High product costs that limit potential customers – Lack of specialization and dealing with many products at once (Davis, 2001).  Stella McCartney – High operation costs that hamper worldwide development of the products.  Costly products those are only affordable by few. – Limited market experience since products have not been in the market for long.

Opportunities

Giorgio Armani – Ever growing international market for the products produced (Informat, 2007). Reliable administration and manufacturers that help in production of new products. – Improved technological advancement that enables production of high quality products. – Minimal international trade barriers that can enable the company to expand even more. Stella McCartney – A growing number of unfulfilled customer needs that provide extra market. Growing public admiration that can influence market for the products. Changing market trends that accommodate new products in the market. – Improved supply systems that can enable producers reach a worldwide market easily.

Threats

Giorgio Armani – Emerging competing companies with more affordable substitute products – Increased taxation from various worldwide markets that can lower free market access.  Ever changing market trends that can affect production rate.  Growing political unrests in various countries that limit worldwide marketing. Stella McCartney – Growing number of other competing products in the market.  Slow expansion of the market to other countries due to cultural diversity.  Criticism from outsiders on the ability of the management to steer the company further. Declining economies in many countries that affect marketing.

Reference

  1. Davis, B. (2001) Giorgio Armani: A master of his craft. New York magazine fashion. Retrieved on 29th Jan 2008 from; http://www. nymag. com/fashion/fashionshows/designers/bios/giorgioarmani/
  2. Krebs, J. (2007). Giorgio Armani biography and profiles of fashion designers. Retrieved on 29th Jan 2008 from; http://www. informat. com/whoswho/giorgioarmani. html
  3. Informat inc. (2007). Stella McCartney Biography and profiles of fashion designers Retrieved on 29th Jan 2008 from; http://www. informat. com/whoswho/stellamaccartney. html

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Management
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
Business and administrative studies
always perfect work and always completed early
Customer 452773, February 21st, 2023
Psychology
Thank you!
Customer 452545, February 6th, 2021
Human Resources Management (HRM)
excellent
Customer 452773, July 11th, 2023
Leadership Studies
excellent job
Customer 452773, August 3rd, 2023
Sociology
THANK YOUUUUU
Customer 452591, March 18th, 2021
LEADERSHIP
excellent job
Customer 452773, August 12th, 2023
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
BUSINESSADMINECO535
excellent work
Customer 452773, October 6th, 2023
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp