Google

Company information:

Company name     Alphabet Inc (Google Inc)
Sector                      Internet, Video hosting service

Founded                 14.02.2005
Founder(s)            Steve Chen, Chad Hurley, Jawed Karim
IPO date                 Thursday, 15.05.1997
Location                  Mountain View, California, US

Fundamentals and financials (2020):

Market cup                         $645.5 billion
Revenue                              $19.77 billion
Employees                           2,800

Company management: Susan Wojcicki (Chief Executive Officer)

For my company I selected Google because this corporation is a well-known business throughout the world that continues to be innovated with new products, and Google has been an enterprise in the Fortune 500 that generates huge revenue yearly. The primary service that Google offers is being the top search engine offered online. Google offers billion of web pages within seconds of a search. Google is an innovated company recently by creating laptops and cell phones and offering an app store. Google has their headquarters in Mountain View, California at the “Googleplex” and has more than 70 offices in more than 40 countries.

This company operates on a fiscal year ending on December 31st. Google’s initial public offering was on August 19, 2004 and offered 19,605,052 shares at a price of $85 per share. Google is represented on the stock market by the symbol of “GOOG”. The recent high trading price as of March 11, 2015 was $5589.14 a share and had a low of $550.68. From their annual reports recent net income was 12,920 and their recent total assets was $110,920. Google is an amazing company that is used daily all over the world and is going to do great in the future.

Google is now working on ways they can innovate and change the way we store information in the cloud. The cloud is a recently “evolved computing terminology based on the utility and consumption of computing resources. It involved deploying groups of remote servers and software networks that allow centralized data storage and online access to computer service or resources” (Goldman, 2014). In this article it discusses how Google is going to launch cloud storage called “Google Cloud Storage Nearline”. This new way to use the cloud will change the way businesses store all their information.

Google Cloud Storage Nearline is a low cost storage service for cold data. On March 10th, 2014 they launched this cloud storage service that will change how various companies use storage online. Google is reaching out to companies from minor startup business to corporations as large as enterprises to join this new way of the cloud. There objective is to create a cheap way to use the cloud that anyone can use. Google is selling the data to be accessed as little as $0.01 per gigabyte. This new way of the cloud will allow businesses to store all the data needed for their customers. Businesses keep countless files of backups, log files and high gigabyte photos and with this new Google storage, it will be more convenient for any size business.

Cold storage is not a new concept and has been around for a while. Amazon offers a similar type of cold cloud storage called “Glacier” and it is a slow program and can take hours before retrieving the data that a business is in search for. Google is trying to innovate this storage by allowing the information to be available within three seconds.

Online storage has always been expensive since it is a large process of holding all the files. If a large email service is run through the online storage the customers can expect to be able to search through all of their messages immediately and quickly. When business held messages in offline storage it would take more than an hour for the information to be retrieved. A feature with the cold storage that Google aims to change is too cheaper than online and faster than offline. The director of product management for this cloud product told the writers of the article that, “ he believes that the gap between the cost online and offline storage has to decrease.”

Google now will use Nearline to be the storage holder that businesses will turn to. Business can keep their log files around as long as possible now. Google is going to blur the line between the normal online storage and cold storage so businesses will no longer delete their data or move their storage from offline storage. This can be beneficial to the company because they can keep track of records from years ago to year to come. Nearline will be a product that is economical easy to never throw away any data online.

Google has to offer the cheap price of only $0.01 per gigabyte because they must compete with Amazon Glacier. Usually with storage in the cloud companies build two different systems and the most difficult factor that Google will face is that actually moving the data between the normal and cold system because it is a costly and time-consuming process. Google expects numerous businesses to become involved and store plenty of photos, video and documents on Nearline. Google wants the market to expand and partner with other storage companies.

They are planning to partner with Vertias/Symantec, NetApp, Geminare and Iron Mountain. Parenting with these companies can help Google to acquire more customers and the name out there. Google innovation of the cloud storage to the new product of Google Nealine will change the way companies store information. With the amount of data that is offered for a cheap price now any size company or corporation can keep track of as much information as they desire to store.

History of Google

Larry Page and Sergei Brin founded Google in 1998. While attending Stanford University Page and Brin wanted to develop a search engine that connected links between web pages in order to have a smooth search for information needed. The created the first part of the search engine in their dorm and had encouragement from David Filo, who started Yahoo (Our History in Depth – Company – Google). The two in were in search of investors to back them up in their idea so their company can grow. The founder of Sun Microsystems invested $100,000 into their company after seeing a demo of their product. They raised over a million dollars from investors who had faith in their search engine.

With this money that they invested it greatly helped the company and made it to be the company it is today. Without help from theses investors Google would not be the Fortune 500 Company they are today. Page and Brin established Google, Inc on September 7th, 1998 in an garage in California. In their garage they were starting up the businesses and hired their first employee. This man as Craig Silverstein and he later became the director of technology. They served over 10,000 queries a day and gained a good reputation as a trustworthy source (Google It). A year later they were serving 500,000 queries a day and moved out of their garage into their headquarters in Mountain View, California. The company received good publicity and news about this company spread through online and offline media. Daily the company worked on how effective the company was as well as the speed and reliability. Google started to get more popular with more people finding out about the company.

In 2004, Google launched the program and application of Google Earth. This is an program that sees the earth from a satellite image. Google provides an interactive glove allowing any part of the world to be searched and found. You can search any country or city and be taken to it. You can zoom in to the program all the way to street level and can see pictures from your own hometown and street. Google partnered with NASA a year later to be involved in the launch of Google Mars and Google moon while is a application that is built on pictures of the space.

The next innovated product Google launched was Google Video. This product changed the way people searched the Internet for videos. There were thousands of videos to search for, from homemade videos to TV shows. In 2006 the Oxford English dictionary added the word Google as a verb because it became such a popular thing to do “to Google” anything. Google became worried that their brand name might be lost as so they copyrighted and patent protected the name. This protected other companies to legally use the Google brand in their company.

Recently Google has been working on their chrome laptops and on cell phones in a innovated way. They created an app store that provides thousands of apps that is in competition of Apple. The app market is called Google Play allowing consumers to purchase books, movies, TV show, and games. With the installation of Google Fiber, ultra-high speed Internet is offered to customers in select places. Google continues to produce new products and program daily. They started out in a college dorm room and now changing technology in various ways.

Corporate Social Responsibility

Google’s corporate social responsibility is to be firmly committed to have active philanthropy and to address the global challenges of climate change, education, and poverty alleviation (Corporate Social Responsibility – Company – Google). They hope by leveraging their own strength and resources in country, they will raise awareness of the importance of corporate philanthropy. They want society to participate and contribute in the development of social responsibility.

In the bible scripture of 1 Peter 4:10 it says, “Each of you should use whatever gift you have received to serve others, faithful stewards of God’s grace in its various forms” (NIV). Google is not a Christian company, however, this verse can relate to their corporate social responsibility. It is important for businesses to have the heart to serve others first. Making money will come second and flow naturally when you put the needs of other customers. If Google’s main purpose was any other motive then to reach out to other people will see right through the company and it would go nowhere. Google has a good idea of serving others of various aspects and this will help them continue to grow and represent God. Google have started an organization called “Google China Social Innovation Cup for College Students.”

In this organization they had made it is a nationwide competition that aims to empower China’s youth to become agents of social changes (Corporate Social Responsibility – Company – Google). With project ideas of hoping to create future leaders that know the importance of community welfare and the spirit of self-empowerment. Social issues addressed included education, poverty alleviation, disability aid, healthcare, women and children, arts and culture, and community development. With Google mentorships and funding they hope to have a positive change in China.

In Romans 8:5 it says, “Those who live according to the flesh have their minds set on what the flesh desires; but those who live in accordance with the Spirit have their minds set on what the Spirit desires” (NIV). Each day it is important to be an example of God’s light and love. When helping in China it shows the real motives on why Google wants to help others. Glorifying money means nothing but when you do good deeds for greater than yourself and focus on what is important on life God’s spirit is pleased.

The second organization that Google contributes in is they support earthquake relief efforts. When an earthquake of 8.0 magnitudes struck western China it took the life of tens of thousands. Google and its employees raised over 18 million and donated over 7 million of free advertisements to promote the earthquake relief (Corporate Social Responsibility – Company – Google). Google as well, does well by providing Google Grants. It is a program to support information in promoting the causes of animal rights, abandoned children and HIV education.

In Joshua 1:19 it declares, “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD you God will be with you wherever you go” (NIV) This is a reminded that in the times of earthquakes or in hard times of abandoned children that God is always there. God is working his ways through Google in order to help the people in other countries. Google is strong and courageous in their business, selling, and producing honest products and with serving these people who are in need makes Google more socially conscious.

Google is hoping by leveraging their own strength and resources in the country is an amazing outlook the company has. They will raise awareness of the importance of corporate philanthropy and change the world in technology and in social aspects. Ephesians 6:12 says, “For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms” (NIV). Google has a good outlook on how they are going to help others and change the world, however, they must remember who the real enemy is and can’t turn against their staff or customers. They must start within the business and treat everyone with the same heart of Jesus Christ. Companies prosper when they have the mindset of Christ and glorify Him in everything.

Financial Statement Analysis

The current ratio of Google is the current assets and current liabilities and it is 4.5817 to 1. The debt ratio is the total liabilities over the total assets while is yearly of .21286 to 1. The debt-to-equity ratio is the total liabilities over the total equity, which is .27042 to 1. The profit margin is the net income over the net sales to a .21596 and the price-earning ratio is 13.695 to 1. The basic earnings per share are 18.98. The dividends yield is .00477. Google has been doing good in their finances and might need a area of improvement in the amount of sales and are successful in the stock market.

Google provides their own audit committee to oversee all of Google’s accounting and financial reports, including disclosures and internal controls (Audit Committee Charter – Investor Relations – Google). The Audit committee is made up of three independent member of the board of directors. The purpose of the Audits is to oversee Google’s relationship with its independent auditors. Another purpose is to provide oversight regarding significant financial matters, including Google’s tax planning, treasury policies, currency exposures, dividends and share issuance and repurchases. The company generates $30 billion a year in revenue (Manyika, 2011). Capital structure matters a lot in Google who the quick change in today society then Google must keep their capital high in order to make changes or create a new product in a fast amount of time and be flexible.

Google is a fascinating company and not only creates new technology and changes the way we use the internet everyday but they are social conscious helping people around the world with good deeds. I have learned the history of Google and how they started in a dorm

room looking for investors to seek a search engine that one day became the most frequently used search engine on the Internet. The current stock of Google has been increasing and each share is around $500 dollars, which is expensive, but this is a company I would invest in because I know Google will be around in the future and continuing producing the future of technology. The company follows their corporate social responsibility and Google is a company I would love to work for.

Google Is Changing Everything 1. Use Google to conduct a search. What advertisements appear next to the search results? Answer: Advertisements related to the search keyword. 2. What is Google trying to do with spreadsheets? Answer: Google try to provide spreadsheets to compete Microsoft products as well as to be able to provide online spreadsheets where people could share and collaborate instantly to the spreadsheets and store the file online instead in local computer 3. What is an enterprise search? Answer:

Enterprise search is the practice of making content from multiple enterprise-type sources, such as databases and intranets, to be indexed, searched and displayed to authorized users 4. Identify potential revenue models in Google’s activities described here and on Google’s Web site. Answer: Google potential revenue model is through advertisement. Therefore we can said that Google Revenue = Time Spend On Web. The more time people spent on the web means more exposure to Google ads. For the advertisement, the advertisers pays Google for every person clicks on the ad which lead to the advertiser’s website. . How do Google’s services benefit a company such as Kaiser? Answer: From the case study, we can see that Kaiser developed clinical knowledge portal for their 50,000 doctors, nurses and other caregiver, which main purpose is to allow right information be able to be accessed quickly and easily. Therefore with the combination of knowledge which stored in the portal and the advancement of Google Search Appliance, Google able to provide them with reliable indexing and also strong search capability.

Furthermore by using Google’s spell checking, problem with doctor handwriting and pharmaceutical products name can be easily overcome. 6. Why is Google considered a Web 2. 0 company? How is it related to social networking? Answer: According to Wikipedia, Web 2. 0 is associated with web applications that facilitate participatory information sharing, interoperability and collaboration on the World Wide Web. Based on the characteristic of web 2. 0, Google can be considered as Web 2. Company because it can be accessed from anywhere, have strong data which supporting their company, periodically updated, and have good user interface. Google can be considered to web 2. 0 company not only related to their social networking product, but also to their other product such as Gmail, Google Maps, etc. Through Orkut, which already being replaced with Google Plus, which is Google social networking product. From Google Plus user will be able to interact with others and create network with others 7. Enter google. om and identify all wireless activities. Answer: Google try to move all the desktop application to web based application. In the google. com site, the wireless activities that can be found are search maps, Google Plus, Google Mail, You Tube, Google Groups, Google Document, etc. 8. Google derives most of its income from advertisement. Yet, it provides many other services for free. Speculate on the reasons. Answer: It is believed that anything that related to digital networks quickly feels the effect of falling cost.

According to basic economic theory, in a competitive market, price falls to marginal cost. And this also applies to Internet, however in this sector every day marginal cost of digital information comes closet to nothing. And in my opinion why Google provides their service free is in order to build their reputation. I believed that once people already gained trusted, feel comfortable and feel that this service provide lots of benefit, they will not be oppose if they need to pay for this service eventually.

For example in Google web advertisement, it all started with their good reputation in searching keyword based on their PageRank technology, which lead to attention, which mean increase in traffic, and as a return, money come to Google through advertisement. 9. Identify Google’s activities related to e-commerce. Answer: Related to e-commerce, Google facilitates advertising through Google AdSense. In addition to that, Google also facilitate online selling and buying by introducing Google Product Search.

Case Study of Google China

            When Google decided to create a Google site to cater to the Chinese market, it not only opened its doors to a new set of individuals it also opened its does to legal, cultural and ethical challenges in business.

Among the first hurdles encountered by Google occurred soon after they launched their Chinese language service to China. Operating from the United States, they were immediately met with legal issues as the Chinese government blocked the site from access in China. Although the site was soon after unblocked, a considerable amount of censorship was placed upon the search results of the popular search engine.

The legal challenge was whether Google would adhere to standards of censorship established by the Chinese government despite the democratic belief of freedom to access of information. To be able to operate in China legally there was a need to employ censorship despite the core beliefs of the company. According to Sharleen Sy (2008) adhering to the free-speech restrictions of the Chinese government was part and parcel of the fundamental dilemmas that face western nations when they attempt to enter into a developing country. Google was forced to ask their selves if their presence in the country was worth the compromise. Secondly, culturally there is much that the western Google needed to adjust to, to be able to cater to the market of 100 million Chinese individuals. Perhaps the most critical, was developing a site that was in the Chinese language. Similarly, an adherence to the perspective of socialism, governmental morality and correctness were among the cultural values that Google needed to be sensitive too as they entered the Chinese market (Sy, 2008). Finally, ethically, Google needed to address their dilemma of providing access to all information, unhampered by economic or political drivers. Google needed to weigh in on the benefit of gaining access to a new market by sacrificing the integrity of their service since they needed to conform to government imposed standards of censorship (Grogan and Brett, 2006).

In the case of Google, the Chinese government served as a hurdle for Google in setting up the global business. An obstacle to the global business, the Chinese government’s role was to control the new business and intervene in the commercial activities in an effort to protect the value system imposed by the government (Tam, 2002). For the Google there was a need to reevaluate their strategy toward entering the Chinese market. The apparent hurdle of the issue of censorship was of course among the first operational challenges that needed to address. Censorship not only required additional design elements in the website operations of the Chinese website it also posed an ethical dilemma for a company that championed access to all information. In the end, the company opted to pursue the establishment of their presence in China not only because of the obvious financial opportunities, which at the time was already being pursued by major industry competitors, but also with the drive to provide as much access to information as allowed in the political environment. Secondly, because of the large market potential, there was a need for Google to create a website design that was specific to that market was well as operational systems, such as servers, that were localized to provide the same kind of quality service that people have come to expect from the company. To address these operational challenges, Google’s strategy was to develop a website in the Chinese language was well as establish local operations in the cities of Beijing and Shanghai. In Google’s strategy toward catering to the Chinese market, they bring to the forefront the need to remain sensitive to the cultural and legal values of the market, as well as the need to be able to compromise financial and ethical drivers to be able to successfully manage a responsible business.

Reference List

Grogan, C. and Brett, J. (2006 Jan 1). Google and the government of China: A case study in cross-cultural negotiations. Harvard Business Review.

Sy, S. (2008). Reexamining you China strategy. Santa Clara University: Markkula Center for Applied Ethics. Retrieved April 19, 2009 from http://www.scu.edu/ethics/practicing/focusareas/business/china.html

Tam, O.K. (2002). Ethical issues in the evolution of corporate governance in China. Journal of Business Ethics, 37, pp. 303-320.

Google BOLD Internship offer people with the structure opportunities for leadership as well as development. However, the program is always designed to make exposure available as far as the technology industry is concerned for those students who are underrepresented historically in this same field. The roles of Google’s Finance and Analytics provide a Certified Public Accountant student with analytical perspectives on making very essential strategic decisions through the designing and supervising the analyses, forecasts as well as the key performance indicators which tend to support the initiative of the company.

Without waste of words and time, a bold internship at Google will undoubtedly show the best in interns.

The purpose of this internship program is to expose graduates who are major in technology-related fields, how to be relevant in these fields of study.

This opportunity is not limited to gaining experience and communication. In addition, it offers you the opportunity to remain on an ongoing basis after your internship program.

Want to get some experience and mentor someone in your area?

Then this opportunity is for you. Since you will not only be exposed to work experience, you will be trained by professionals who are already lions in this area. And this will undoubtedly help you hone your professional skills and give you practical knowledge in the field in which you specialized.

BOLD interns are hosted by sales teams, Marketing, gTech and People Operations (Google Human Resources).

Their work is core to Google and varies in volume and duration — from the daily work of a full-time Googler to one long-term project that continues throughout the internship.

How do I bold a Google internship?

It is necessary to submit an application on the official website Google BOLD Internship address: https://www.google.com/about/careers/students/bold.html

Google Bold Internship provides a connection between the area of the study and its application within the real work environments. The aforementioned internship assists in defining the professional goals hence it can as well help in the building of skills that are very important in achieving the goals. Google Bold Internship equally provides an opportunity for all the students to contribute to various activities which normally have a genuine effect in the neighboring community.

On the other hand, the program encourages all the students to define their individual internship objectives as well as evaluate their progress toward these objectives during their study. It will also provide them with a good opportunity for interns to exchange a few words with one another concerning their varied internship activities and settings.

Internship assists one to gain professional job experience, define his or her interests together with the career goals and finally develop the skills and the knowledge that will be more marketable upon graduation. Finally, Google BOLD Internship assists one to learn tips on how to stay and work with people in the community. Internship helps one develop good communication and this really assists in developing a good relationship with others.

Work Cited James, S. (2007). Media Profession Guide. New York: Bedford/St. Martins Publishers.

Introduction

Google Company is one of the most famous online companies, besides Yahoo and many others like Microsoft. The company has a mission to provide relevant information services to its various customers all over the world. The Google Company has been able to achieve continuous growth potential in the search engine industry, the growth which is derived from the variety of products and services, which it is offering to its customers. The company derives its revenue mainly from the advertising, search activities among other activities. On the other hand the company provides other products and services for free, like Google maps and mobile phone services to its customers. This research paper focuses on the description and analysis of Google Company, while considering its various activities in the supply chain, and the significance of those activities to the performance of the company. In relation to the supply chain management, the products and services, which Google Company provides in the market, are highlighted in order to establish the basis of analysis of the research paper.

Google Company

Google Company is an American business entity, which is involved in the business activities that encompass online research. Its headquarters are in California in the United States of America. Google Company has managed to maintain a website which as compared to the rest of the online companies is the most visited, by most of the consumers all over the world. In its business operations, the company has managed to establish more than nine million web pages on the World Wide Web. These web pages  according to various researches on the online companies has demonstrated that, Google is one of the most used and famous search engines, that online consumers use on the World Wide Web in this business environment today. For any person who has internet connection in his or her access, the person is able to use the website to find for information, which he or she needs to meet his or her expectations. Considering the various services and products that Google Company offers to its various customers, the company has turned out to be one of the most recognized online search companies and its most unique brand is recognized. The company has managed to offer its online search services to its wide range of customers, allover the world by use of not less than100 languages (PR Newswire 2007).

Google Company acquires its revenues and other returns from the sale of various products and services to its users, which include advertising services that consists of a collection of advertisers who use the search engine to advertise their products and services. In addition to that, the company receives revenue from web hosting activities on behave of the other companies. The company also generates its revenues from the use of the search appliance, which is a set of hardware and software materials that offer viable solutions to the companies that use search engine to carry out their Google search technology, while taking into consideration the various kinds of information both internal and external at their disposal (Nicholas 2008).

 Such search activities that Google Company has managed to offer to its consumers include, blogging, shopping as well as mapping and many other activities like research. So as to be able to carry out its various business activities in the business environment in an effective and efficient manner, Google Company has managed to establish a number of sales offices in various countries allover the world, so as to meet the changing needs and expectations of their customers. The company also maintains direct sales teams, which are in charge of establishing links with advertisers that carry out high volumes of advertising activities so as to create expand on its business activities (Manyika 2008).

Read also SWOT Analysis of Google

Products and services

As described in (Nicholas 2008) the various products and services, which are being offered by Google Company, include mostly free software and other for profit products and services. The software products of Google Company form a foundation for most of the services, which the company provides to its customers. One of the products that are being offered by Google Company is advertising, that forms the largest component for the revenues, which the company receives in its business activities. The advertising services are comprised of AdWords as well as AdSense, whereby the AdWords are used to display advertisements, which are considered to be relevant to the given web page. The company derives revenues from such services from the payments, which various companies make to display AdWords on the Google site. Considering the AdSense component, the company pays various publishers to protect AdSense from being injected into their various sites (PR Newswire 2007).

Google also provides its customers hardware products, which comprises of Google mini as well as Google search appliance. The Google mini is a product that the company offers for companies, which have small scale operations in the business environment. As for the Google search appliance, it is a product that is set to serve companies that range from medium to large scale companies. The company derives revenue fro this hardware products by renting them out to the various companies, which will use them to carry out search services for the companies’ production activities in the business environment (PR Newswire 2007).

Besides the advertisement services, the Google company offers its customers a number of free products and services that include Gmail, Google maps, Youtube, and Google finance among many others like Google to mobile phones and Google analytics. In its pursuit to stay at pace with the changes in technology in the general business environment, the company has been carrying out a number of innovations that seek to develop program plans to meet the needs and wants of customers. One such advance has involved the use of the Google labs to come up with Google gears, which enables the users to have an offline access to a wide range of online files and pages (Nicholas 2008).

Supply chain management

As discussed in (Cohen and Roussel 2004, p2-50) supply chain management encompasses the various activities, that business organizations carry out in the provision of their products and services. These activities ensure that the organization delivers value to its customers, and in return enable the company to achieve its main goals and objectives, that regard to profitability and expansion. The major components of any supply chain management of an organization include the network structures, which exist within and outside the organization. As well as the various management components, that seeks to support the collaboration activities, between the organization and other parties in the business environment. In addition to that, the third component in the supply chain management is the business processes, which are involved in production of various goods and services of the organization, and they cover on the issues that relate to the flow of information within the organization. The main business activities in that are considered in any business organization in supply chain management include, processing customer orders, distribution as well as product development among many other activities (Cavinato 2002, p60-66).

Google Company has been able to encompass an informal kind of corporate culture, which has enabled the various individuals who work for this organization to carry out the various activities of the company when they are relaxed. Besides that, the company has managed to compensate its employees accordingly in their production activities, a move that motivates them to actively carry out the activities of the organization, that are directed towards the achievement of the goals and objectives of the company (PR Newswire 2007).

As part of its strategic plans, Google Company has managed to maintain a set of network of activities, which are interrelated in the provision of its various goods and services to the costumers of the company. Some of the activities that the company has been carrying out to enhance the provision of value based services to its customers include, the company hiring qualified personnel, who have enabled the company to provide quality products and services to the customers. The information flow in the provision of its services and products has been in a free flow manner, which has enabled the organization to exploit the knowledge resources in their business operations. The employees of the company have been empowered to an extent whereby they are able to carry out special projects on their own, in that way they are able to come up with innovative products and services that meet the policies that are core to the innovation efforts of the company (Nicholas 2008).

Significance of SCM to Google

The supply chain management has enabled Google Company to create a strong competitive position in the market place. This has been enhanced in cases whereby, the company has been able to compete with companies like Microsoft as well as Yahoo in the provision of a high number of search activities to its users, the advertising products and also the use of the website to expand its market share in networking. By Google Company being able to focus on its core competencies in adapting very fast to the changes in the market place, it has managed to secure itself a strong competitive position (Nicholas 2008).

On the other hand, supply chain management has enabled Google Company to create value to its customers in the business environment. This has been achieved in the provision of its products and services in advertising services and search services as well as applications. The company carries out regular evaluation programs of its supply chain activities, that enables it to come up with ways in which it will cut the unnecessary costs, thus emphasize on the activities that create value to its customers for example through use of customized search services (Angles 2005, p51-65).

Features of the company’s operations

One of the most important features that Google company has managed to display in the performance of its business activities that is in relation to the supply chain management is that, the company has managed to carry out numerous innovation activities that seek to meet the needs and wants of customers in the market place. The employees working for Google are empowered in their various job positions to an extent that, an individual is able to come up with new ideas and try to carry it out in the performance activities of the company (Larry et al 2008). The company has formed its employees into various groups, which encourage individuals to share various business ideas. In addition to that, the company acquires small companies that show high potential in meeting the innovation goals of the organization. Those groups on the other hand, that do not meet the required standards are eliminated or at some point assigned different tasks, which they can be able to carry out (Manyika 2008).

Google Company handles most of the emergency situations with immediate effect by avoiding postponement of problem situations. In doing so, the management of the company has been able to keep on track with the various emerging situations that call for attention. The customers of Google have been able to find thus search engine a one and most reliable search company, which is able to guarantee quality for their money and also satisfaction of their needs and wants. In supply chain management, an organization needs to create value for its goods and services, which could guarantee the creation of value to the customers that will ensure profitability and expansion of the business entity (Nicholas 2008).

The management of Google Company is goal oriented, in that the management of the organization imposes deadlines for the various activities, that ensures that the employees of the organization seek to carry out the required activities of the organization. This will influence the achievement of the goals and objectives of the organization. Besides the deadlines, the management of the organization encourages an open system of communication, which seeks to improve on the business ideas that the company needs in the provision of its goods and services. In such a way integration of ideas is enhanced as in most cases the great and viable ideas do not only come from the top management, but from all levels of management in the organization (Manyika 2008).

Google Company has built collaborations with other companies as part of its supply chain management strategies, which has enabled the company to avoid any form of divisional structures within its operations(Fusaro 2004, p33-38). The divisional structures are likely to lead the company towards a direction, which will do a way with the informal ties, which are essential in the in enhancing collaborations within the business environment. The collaborations ensures that individuals that are working for Google company carry out their different tasks in an independent way, that will lead to innovations of new products and services (Manyika 2008).

Challenges the company faces

Google company faces challenges as to the size of the distribution network, that it needs to establish so as to ensure that the company meets the needs and expectations of customers. Some of the critical points of interest, that the organization is faced with in establishing its distribution channels that could give it a better competitive position is the network missions of various suppliers and also the distribution centers in various locations, while considering the various environmental conditions that influence the activities of the organization (Nicholas 2008). With the business environment undergoing through a several changes, these changes present different forms of opportunities in the environment that needs to be exploited as well as threats that the company needs to deal with so as to achieve growth of the business in the market place (Manyika 2008).

One of the greatest challenges that Google Company is faced with is, the exploitation of the intellectual resources in terms of knowledge. The knowledge resources have the potential to influence the operations of the company in establishing a competitive position at the market place. When the knowledge resources are encompassed in the production activities of the company, the company will be at a good position of establishing clear distribution channels for its products and services. Thus meet the needs and expectations of the customers, that are essential in the sustaining customer loyalty (Kim and Colantone 2006, p40-54).

On the other hand, the company is likely to face threats that arise from concentrated competition at the market place. Whereby the upcoming companies are establishing strong brand position in the search engine industry. In order for Google to deal with this threat, it needs to establish a strong competitive position, which will take into consideration the globalization issues in the provision of its products and services (Manyika 2008).

The other threat that the company faces is the application of the copyright laws, that are regulate on the contents that are supposed to be within a given piece of material sources over the internet. There are huge penalties, which are imposed for lack of compliance to the laws. The possible solution to this problem involves Google regulating its contents of information by using the rules, which apply to each country. Given that each country has a different set of rules, that regard to the content of the information to be contained in the search engine, the company faces a challenge in trying to understand the different rules and regulations and making the necessary changes which demands the total commitment of the resources of the organization which is not easy to achieve. Given that the given legal requirements have become complicated, the company just like other multinational corporations needs to have a strong legal consultancy on various legal issues so as to ensure compliance to those laws (Nicholas 2008).

The company is also experiencing the negative effects of the changes in the economic cycles, which have led to the company laying-off a majority of its workers. This is likely to have an effect on the general performance of the company in the business environment. In addition to that, the company has also experienced cut offs in the compensation packages for its employees which is also likely to affect the morale of the employees of the company in carrying out the business activities of the company (Vascellaro, 2009). Finally there are emerging competition forces, which are likely to take a majority of the market share of Google. Such competition has been experienced in the production of TV online services and other ad-selling platforms, that seek to threaten the existence of Google services like You tube and Google TV (Vascellaro, 2009).

Conclusion

Google Company has managed to maintain its competitive advantage in the market as an innovative company, which has undergone through various stages in its development. The company has managed to utilize on its supply chain management activities, to create value for its customers by providing a range of relevant search results, and also offering friendly approaches to the various search activities. This has enabled the company to achieve a tremendous growth potential in market share. In order to sustain its competitive position in the market place, Google Company has continued to carry out numerous products and services that meet the needs and expectations of customers in the business environment. In addition to that, the company has tried to carry out collaboration activities with other small firms, which have helped it to build a strong customer base.

Google Company receives a large percentage of its revenues in the market place through the advertisement services, which comprises of a set of unique online display services, which gives relevant contents to the specific web pages. Besides basing its business activities on the revenue, the company also offers free services like electronic mail services, mobile phone services and web maps among others. These services are centered at attracting the various users of the search engine, as this is the foundation of creating advertising revenue. The future operations of Google company like for any other business entity is faced with a number of challenges in the business environment that involves the numerous changes in the technology, which demands that the company carries out effective strategic planning programs. Strategic planning will enable the company to take into consideration changes in its operations in the business environment, which will enable it to face the dynamic business environment.

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References

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Google should provide its users an able substitute of desktop software developed by Microsoft. Its Google Apps could be extended to the use of Office software like spreadsheets and word processors. The refined version of these services can pose a serious fight to software giant Microsoft’s Ms Office. Though online version of desktop software and related services offered by Google is non beatable and has some noticeable competitors like Zoho, Basecamp, and Bluetie etc.

But these competitors provide very limited services and their list of available options are much smaller than that of Google. Google with its worldwide presence with very big list of free services including the all powerful search engine is too big for above mentioned competitors to compete (Wagner).