Have you ever come across an offer that seems “too good to be true”? Perhaps a banner popup for a…

Have you ever come across an offer that seems “too good to be true”? Perhaps a banner popup for a diet supplement that promises easy results without lifting a weight or cutting cookies from your meal plan? Maybe it’s a late night tv ad that will fix that speeding ticket for $49? 🙂

Find an example of an ad that portrays a dubious claim. Then, find the fine print that stipulates the true details. In light of all the FTC rulings, how do advertisers continue to utilize these “bait & switch” tactics, especially in light of social media, where responding to an ad is as simple as clicking a button? Have you ever fallen victim to one of these ploys? Share a story so we can all learn from your experience.

As a student of advertising, how can you “do better” when creating ads for companies? Can we be more honest in the way we portray products and their benefits?

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