Hello, I am looking for someone to write an essay on Analysis: Stella Artois: Catch a Falling Star. It needs to be at least 750 words.
Managers and shareholders, after this occurrence, asked themselves how the company can re-establish itself as a premium brand across international markets.
Stella Artois falls among the three world leading beer brands owned by giant multinational company, Anheuser-Bush InBev. The brand is considered as one of InBev’s most vita products, and even though it is a Belgium brand, it has frequently been at the front line for expansion into new-fangled international markets (Heath, 2010). It was initially fermented by Sébastien Artois, in 1366, in the city of Leuven and is considered, according to legend, as a Christmas beer. The emblem of the product, which comprises of the name, the origin date and a star, shows the product’s long and exceptional history. Its name ‘Stella’ represents the Latin phrase for star, whereas ‘Artois’ is adapted from the master brewer’s name, who developed the beer. However, since the 90s, in the U.K., Stella’s brand uniqueness has been associated with the motto ‘reassuringly expensive’ (Jordan, 2009). Critics argue that Stella Artois has situated itself in the United Kingdom as a top or premium beer, one which embodies quality, luxury and tradition. It is no doubt that Stella Artois’ main target group comprises of upper, as well as middle class citizens, mainly males, who are from 25 to 35 years old.
The product’s marketing campaigns, developed by departing agency Lowe for the past two decades, have attempted to link the brand to European tradition and good taste (Heath, 2010). However, there has increasingly emerged a trustworthiness gap between the product’s marketing and the truth of its consumption. In markets such as the United Kingdom, where the product’s motto brags that it is reassuringly expensive, the brand’s popularity, as well as trade discounting, has made it extensively available (Jordan, 2009). It has,
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more
Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;