Hero Honda Success

Hero Honda Success. ‘Motorcycles are a hit in rural areas’ Monday, April 15, 2002 Many continue to be surprised at the ability of India ‘s 2-wheeler segment to buck the present recessionary trend in the economy. What, they ask themselves, accounts for such resilience: competitive pricing? Quality? Technology? Or, is it ready availability? Mr. Brijmohan […]

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The Honda Corporate Strategy Case Study

The Honda Corporate Strategy Case Study. With reference to the Honda case study and also drawing on other examples from the Critical Issues course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success? History is subject to interpretation; so are business successes and failures. However ex-post justifications […]

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Hero Honda Marketing Mix

Hero Honda Marketing Mix. ÔÇťWe, at the Hero Group are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and […]

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