HUST Environmental Concerns Product Development & Life Cycle Discussions
I need help with a Marketing question. All explanations and answers will be used to help me learn.
Task 1 — 300-350 words
- Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
- Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
Task 2—-300-350 words
Activity: Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.