HUST Methodology of Interbrand Brand Valuation & The Companys Performanc Essay
I’m working on a Marketing question and need guidance to help me study.
Task 1350 – 400 words)
- Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
- What is one of your favorite brands (why)? What is a brand you hate (why)?
TASK 2 350 – 400 words
Activity: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?