Identifying Business Objectives The Body Shop
The Body Shop has branches all over the UK. They sell body products. They consider testing products or ingredients on animals to be morally and scientifically indefensible. Therefore they sell products that are not tested on animals. They support small producer communities around the world who supply them with accessories and natural ingredients, and so believe in community fair trade. They believe that it is a responsibility of every individual to actively support those who have human rights denied to them as they also defend human rights in every way they can.
They believe that a business has the responsibility to protect the environment in which it operate, locally and globally, as they carry out protect our planet campaigns. Their businesses help charities including Children On The Edge, Women Kind, and WWF. The Body Shop has 6 main objectives. The main one is to dedicate their business to the pursuit of social and environmental change. They do this by supporting the Against Animal Testing, Defend Human Rights, Protect Our Planet, and Activate Self Esteem campaigns. Another aim is to create a balance between the financial and human needs of their stakeholders.
They hope to ensure that their business is ecologically sustainable by meeting the needs of their present without compromising the future. They aim to contribute to local, national and international communities, as proven by their support to Community Trade by adapting a code of conduct, which ensures core, honesty, and respect. They campaign for the protection of the environment, human rights, and are against animal testing with cosmetics and toiletries industries. They work to narrow the gap between principle and practice.
This company targets their stakeholders such as employees, franchisees, customers, suppliers and shareholders in different ways. There is a costumer club were the customer receives a membership card allowing him/ her to gain discounts. The way they target employees is by informing them the charities they will be working and the help they will be giving. They will treat their suppliers fairly which will make supplying goods to them easier, which attracts shareholders as there is more chance of product and price satisfaction towards costumers.
A balance will be hard to be created between the stakeholders, as each will be treated differently according to their position. It will be equally challenging to satisfy environmental and social needs as well as keeping the business going and making profit. The BBC The BBC was first formed as a company in 1922, five years before it received its first Royal Charter and became the British Broadcasting Corporation; the BBC has been a world leader in programme-production. It has pioneered communications in radio, television and online technologies.
They provide international news, analysis and information in English and 42 other languages. They have a global network of correspondents who provide impartial news and reports on location. Their main objective is to satisfy their audience in the UK with programmes that inform, educate and entertain. Their aim is to be guided to their public purposes, which include encouraging the UKs most innovative talents; to act independently, to aspire and highlight ethical standards and to offer best value of money.
The Board of Governors and the Executive Committee both share the same overall ambition – to ensure that the BBC serves the public interest as effectively as possible. Neither body has other interests, such as shareholder value, to distract them. Unilever They sell fair traded products in the UK and all over the world. Their products include: dove soap, Lipton tea, magnum ice cream, Hellmann’s mayonnaise, Knorr, Ragi?? , Lawry’s spices, Unox foods, Birds Eye, Findus, Iglo, Breyers, Solero, Archetype, I can’t Believe its Not Butter, Rama, Becel, Pro Activ, Clif, Domestos.
Omo, Ala, Snuggle, Comfort, Axe, Rexona, Impulse, Organics, Sun Silk, ThermaSilk, Dove, Lux, Vaseline, Ponds, SlimFast, Signal, CloseUp, House of Valentino, House of Cerruti, Calvin Klein. Their purpose in Unilever is to meet the everyday needs of people everywhere – to anticipate the aspirations of consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Their deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for their future growth.
They will bring thier wealth of knowledge and international expertise to the service of local consumers – a truly multi-local, multinational. Their long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. They believe that to succeed requires the highest standards of corporate behaviour towards their employees, consumers and the societies and world in which they live.
This is Unilever’s road to sustainable, profitable growth for our business and long-term value creation for their shareholders and employees. Differences Between These Businesses They main difference is the business. E. g. The Body Shops business involves body products whilst the BBC involves programmes. They aim at different target audience at different ages. They have different objectives and support different campaigns.
