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Use the video and the book chapter 1.

There has never been a more exciting time to be a marketer. The advancement of technologies and data collection is allowing marketers even greater insights into consumer behavior. However, with increased opportunities come increased responsibilities for marketers to act in an ethical manner.

Our discussion board topic this week examines the role of ethics in marketing. In the following video, futurist Gerd Leonhard challenges us to consider the role of ethics in our digital world. Leonhard believes that, “Humanity will change more in the next 20 years than in all of recent human history.”

As you watch this video, think about how you will respond to this week’s discussion topic that asks, “How will digital technologies change the world in which we live, as consumers and marketers?” What ethical considerations are important for marketers to recognize? Cite at least two examples from the video in your analysis, and expand on ethical consideration with personal or professional examples.

Be sure to cite sources using APA format

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