Internal Analysis 1. Core Competencies Description: Describe at least two (2) core competencies…

Internal Analysis

1. Core Competencies

  1. Description: Describe at least two (2) core competencies that the firm possesses or can develop.
  2. Distinctiveness: Are these distinctive competencies? Explain.

2. Competitive Position

  1. Current Position: What is the firm’s current competitive position? Discuss.
  2. Competitive Advantage: Does the firm possess a significant competitive advantage over other firms in the industry? Explain.
  3. Sustainability: Can the firm sustain its competitive advantage over the long term? Explain.

3. Strengths: Discuss at least five (5) strengths of the firm based on the competitive analysis.

4. Weaknesses: Describe at least five (5) weaknesses of the firm based on the competitive analysis.

5. Internal Factors Analysis Summary: Develop an Internal Factors Analysis Summary (IFAS Table) for American Airlines listing the five (5) strengths and five (5) weaknesses described above. Discuss why you consider these internal factors to be important.

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