International Business

IBM 414 Study Guide Ch:12 Global Marketing Management: Planning and Organization Global Marketing – •The trend back toward localization –Caused by the new efficiencies of customization –Made possible by the Internet –Increasingly flexible manufacturing processes From the marketing perspective customization is always best •Global markets continue to homogenize and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance Strengths of local resources •Cultural differences •Country restrictions –Company capabilities and characteristics •Degree of near-market knowledge •Marketing involvement •Management commitment Exporting Indirect Exporting-requires no equity investment and thus has a low risk, low rate of return, and little control. Licensing –A means of establishing a foothold in foreign markets without large capital outlays –A favorite strategy for small and medium-sized companies –Legitimate means of capitalizing on intellectual property in a foreign market

Joint Venures-When two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena Direct Investment •Factors that influence the structure and performance of direct investments –Timing –The growing complexity and contingencies of contracts –Transaction cost structures –Technology transfer –Degree of product differentiation –The previous experiences and cultural diversity of acquired firms –Advertising and reputation barriers Example:When a company sells to a customer in another country, the company is into Direct exporting.

Strategic International Allicance Consortia –Similar to joint ventures and could be classified as such except for two unique characteristics •Typically involve a large number of participants •Frequently operate in a country or market in which none of the participants is currently active –Consortia are developed to pool financial and managerial resources and to lessen risks Joint Ventures –JVs are established, separate, legal entities –The acknowledged intent by the partners to share in the management of the JV There are partnerships between legally incorporated entities such as companies, chartered organizations, or governments, and not between individuals –Equity positions are held by each of the partners Franchise –Franchiser provides a standard package of products, systems, and management services –Franchise provides market knowledge, capital, and personal involvement in management –Expected to be the fastest-growing market-entry strategy •Two types of franchise agreements –Master franchise •Gives the franchisee the rights to a specific area with the authority to sell or establish subfranchises –Licensing

Contract Manufacturing-is a manufacturer that contracts with a firm for components or products. It is a form of outsourcing. Contracting Management- is the management of contracts made with customers, vendors, partners, or employees. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution. CH:8 Developing a global vision though marketing research Challeneges and problems The major difficulty is converting a series of often ambiguous business problems into tightly drawn and achievable research objectives •The first, most crucial step in research is more critical in foreign markets because an unfamiliar environment tends to could problems definition •Other difficulties in foreign research stem from failures to establish problem limits broad enough to include all relevant variables Environmental Scanning- Careful monitoring of an organization’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans.

Marketing Screening- The process of discovering relevant information about a tradable asset in order to determine a fair price for the asset. Primarily used to avoid creating an adverse transaction. Steps to marketing Screening- Market- A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities. Requirements of effective Market Segmentation Describe the psychographic segments profiled in the Worldwide Global Scan study How can international market demand be estimated? page 236

When desired stats aren’t available a close approximation can be made using local production figures plus imports, with adjustments for exports and current inventory levels CH:13 Products and services for consumers Why are product strategy decisions the most crucial ones in the marketing mix? What two errors do multinational product managers tend to commit? Define and explain: Product, Quality Features and benefits Reliability, Durability Product Homologation. What are the standardization/adaptation strategies that a marketer can implement and when would you recommend them? What is meant by the “diffusion of motivations”?

What are the degrees of newness that a product can exhibit and what are the (perceived) product characteristics of an innovation that affect its rate of acceptance? What is product counterfeiting and how can it be fought? CH:14 Products and Services for Businesses ISO 9000 •Positively affects the performance and stock prices of firms •Certification of the existence of a quality control system a company has in place to ensure it can meet published quality standards –Describes three quality system models –Defines quality concepts –Gives guidelines for using international standards in quality systems Generally voluntary •EU Product Liability Directive •Now a competitive marketing tool in Europe and around the world •The ACSI approach Trade Shows •Secondary methods for marketing: –Advertising in print media –Catalogs –Web sites –Direct mail •Trade shows have become the primary and most important vehicle for doing business in many foreign countries •Total annual media budget spent on trade events: –Europeans – 22 percent –Americans – 5 percent •Benefits –Provide the facilities for a manufacturer to exhibit and demonstrate products to potential users –Allow manufacturers to view competitors products Are an opportunity to create sales and establish relationships with agents, distributors, franchisees, and suppliers •Online trade shows –Become useful in difficult economic and/or political circumstances –Are obviously a less than adequate substitute for live trade shows CH:18 Pricing for International Markets Price Escalation- A disparity in pricing where goods have higher costs in a foreign market than in the domestic market due to transportation and exporting costs. Price escalation can also refer to the sum of cost factors in the distribution channels which add up to a higher final cost for a product in a foreign market.

The difference between the domestic price and the target price in foreign markets due to the application of duties, dealer margins and/or other transaction costs. How can the effect of price escalation be lessened? •Lowering cost of goods –Manufacturing in a third country –Eliminating costly functional features –Lowering overall product quality •Lowering tariffs –Reclassifying products into a different, and lower customs classification –Modify product to qualify for a lower tariff rate within classification –Requiring assembly or further processing –Repackaging •Lowering distribution costs Shorter channels –Reducing or eliminating middlemen •Using foreign trade zones to lessen price escalation –Establish free trade zones (FTZs) or free ports •Tax-free enclave not considered part of country •Postpones payment of duties and tariffs •Dumping – To place (goods or stock, for example) on the market in large quantities and at a low price. –Use of marginal (variable) cost pricing –Selling goods in foreign country below the price of the same goods in the home market Gray Market- A market where a product is bought and sold outside of the manufacturer’s authorized trading channels.

The unofficial trading of a company’s shares , usually before they are issued in an initial public offering (IPO). •Occur whenever price differences are greater than cost of transportation between two markets •Major problem for pharmaceutical companies •Exclusive distribution Transfer Pricing •Prices of goods transferred from a company’s operations or sales units in one country to its units elsewhere –May be adjusted to enhance the ultimate profit of company •Benefits –Lowering duty costs –Reducing income taxes in high-tax countries –Facilitating dividend repatriation when dividend repatriation is curtailed by government policy •Objectives Maximizing profits for corporation –Facilitating parent-company control –Providing all levels of management control over profitability •Arrangements for pricing goods for intracompany transfer –Sales at the local manufacturing cost plus a standard markup –Sales at the cost of the most efficient producer in the company plus a standard markup –Sales at negotiated prices –Arm’s-length sales using the same prices as quoted to independent customers Countertrade •Types of countertrade –Barter –Compensation deals –Counterpurchase or offset trade –Product buyback agreement •Problems of countertrading Determining the value of and potential demand for the goods offered –Barter houses – •The Internet and countertrading –Electronic trade dollars –Universal Currency/IRTA •Proactive countertrade strategy –Included as part of an overall market strategy –Effective for exchange-poor countries Administered Pricing- The price of a good or service as dictated by a governmental or other governing agency. Administered prices are not determined by regular market forces of supply and demand. Ch:16 Intergrated Marketing Communications and International Advertising 6) What are the four methods of promotion and how can they be used in nternational marketing? Integrated marketing communications (IMC) are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations Sales promotions-marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation Public relations (PR)-creating good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

Public relations firms’ billings in the international arena have been growing at double digit rates for some years. Handling such international PR problems as global workplace standards and product safety recalls has become big business for companies serving large companies. International advertising-global mass media advertising is a powerful tool for cultural change, and as such, it receives continuing scrutiny by a wide variety of institutions. What are the pros and cons of standardization, adaptation and “glocalization” in international advertising?

Standardization Pros Standardized marketing for global companies typically offers significant cost benefits. If the same message works universally, you don’t have to spend money to develop customized marketing messages. While you would have to adapt the language to the local markets, the conceptual premise of your messages can remain constant. Also, if your brand theme is powerful and has global appeal, a standardized approach helps people around the world share in the value proposition you offer Cons Global marketing standardization is not sensible in all cases.

If people use your products differently or if your brand message doesn’t work everywhere, you need to be flexible. McDonald’s, for instance, has been successful selling its western and American cultural appeal in some countries such as Russia, Japan and France. However, the fast food chain has emphasized its relationship with local suppliers and management in some countries in the Middle East and elsewhere, where attitudes toward western and American culture are less welcoming. Globalization Pros The main benefit of globalization is that it lets you reach a lot more customers.

As long as there is demand in an overseas market for a product or service your business offers, there is a customer base. A product that sells successfully at home will often do well in international markets, says Wesley Johnston, a marketing professor at Georgia State University. Electronics and other tech products are examples of consumer goods that sell well on the global market. Cons Before taking your business worldwide, make sure there is a market for it. Consumers in other countries often have different preferences and needs and might not have much interest in buying your product.

For example, if you sell Canadian flags, you might not find much demand in countries outside Canada. Another risk of going global is that it can be costly. This is especially true if you decide to set up operations in other countries. Finally, different countries have different regulatory standards. Products that can be made and sold freely in some markets might run up against stiff regulatory hurdles in other countries. Adaptation Explain the statement, “The search for a global advertising campaign can be the spearhead of the search for a coherent global marketing strategy. What types of errors are committed when advertisers attempt to go global? •Consumer criticism •Deceptive advertising •Decency and blatant use of sex •Self-regulation •Government regulations What challenges confront international advertisers when they attempt to develop creative and media strategies? •Language is one of the major barriers to effective communication through advertising •Translation challenges •Low literacy in many countries •Multiple languages within a country •In-country testing with the target consumer group avoids problems caused by linguistic differences ) Can personal selling and sales promotion be standardized in international markets? What role do publicity and public relations play in international marketing? what are the three sources of personnel for international assignments and how can U. S. personnel be trained for such assignments? Expatriates- –Numbers are declining –Important for highly technical or involved products –High cost –Cultural and legal barriers –Limited number of high-caliber personnel willing to live abroad Virtual Expatriates- –Manage operations in other countries but don’t live there Local Nationals Transcend both cultural and legal barriers –Familiar with distribution systems and referral networks –Headquarters personnel may ignore their advice –Lack of availability –Sales positions viewed negatively What are the differences in cultural values that can affect management practices in foreign cultures? How has the profile of global managers changed in recent years? •Objectivity –“Separating people from the problem” •Competitiveness and equality –Japanese appear to be the best negotiators with the highest profits –Japanese appear to be more equitable with buyers Time –The passage of time is viewed differently across cultures Describe the negotiation process. Stages 1. Non Task Sounding – Report 2. Task related exchange of info – Sales Pitch •Let the foreign counterparts bring up business •Expect a large number of questions but little feedback •Allow periods of silence •Use multiple communication channels •Understand the lack of, or the bluntness of negative feedback •Meet aggressive first offers with questions, not anger 3. Persuasion – Handling of objectives Task-related information exchange versus persuasion •Avoid threats, warnings, and other aggressive negotiation tactics •Avoid emotional outbursts •Ask more questions •Use third parties and information channels of communication 4. Consensus & agreement – The close •Write down concession-making strategies •Understand differences in decision-making styles •In many cultures, no concessions are made until the end of the negotiations CH 15 International Marketing Channels #8 Describe the difference between traditional, import-oriented distribution systems and modern ones.

Page 421 In an imported-oriented or traditional distributution an importer controls a fixed supply of goods, and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers. Describe the current Japanese System; how can an international marketer secure a foothold in the Japanese System? Small retailers are considered to be the foundation of the Japanese distribution system. Distribution in Japan has long been considered the most effective nontariff barrier to the Japanese market.

What are the pros and cons of using foreign vs. home country middlemen? Foreign Middlemen-Pros-shorter channels and deal with middlemen in constant contact with the market (page 434) Home Country Middlemen-(domestic middlemen) companies relegate foreign market distribution to others. Offer many advantages for companies with small international sales volume, those inexperienced with foreign markets, those not wanting to become immediately involved with the complexities of international marketing, and those wanting to sell abroad with minimal financial and management commitment.

Con- limited control over the entire process. Page 431 What are the strategic goal–the 6C’s of channel strategy? page 436 COST CAPITAL REQUIREMENTS CONTROL COVERAGE CHARACTER CONTINUITY How should you go about locating, selecting and motivating middlemen? page 438 Locating-productivity or volume, financial strength, managerial stability, and capability, and the nature and reputation of the business. Selecting-low volume or low potential volume hampers most prospects, many are underfinanced and some simply cannot be trusted.

Motivating- motivational techniques that can be employed to maintain middlemen interest and support for the product may be grouped into five categories: financial rewards, psychological rewards, communications, company support, and corporate rapport. What is the significance of the internet for international distribution and what issues must a prospective e-vendor consider? page 441 Internet is an important distribution method for multinational companies and a source of products for businesses and consumers. Put the consumer in control of marketing and distribution globally #9

What is the purpose of export restrictions? are limitations on the quantity of goods exported to a specific country or countries by a government. Describe the process necessary to determine whether or not an export license is required? An export license is not required Define and explain the following: boycott, free-trade zone (FTZ), maquiladoras, bill of lading, and foreign-freight forwarder. Boycott-is an act of voluntarily abstaining from using, buying, or dealing with a person, organization, or country as an expression of protest, usually for social or political reasons.

Sometimes, it can be a form of consumer activism. Free-trade zone-customs privileged (In a FTZ, payment of import duties is postponed until the product leaves the FTZ area and enters the country. Page 536 -is the Mexican name for manufacturing operations in a free trade zone (FTZ), where factories import material and equipment on a duty-free and tariff-free basis for assembly, processing, or manufacturing and then export the assembled, processed and/or manufactured products, sometimes back to the raw materials’ country of origin.

Example given in class (Tijuana) Bill of lading-is a document used in the transport of goods by sea. It serves several purposes in international trade. Foreign-freight forwarder-is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. Forwarders contract with a carrier to move the goods. A forwarder does not move the goods but acts as an expert in supply chain management What is physical distribution (logistics)?

Involves more than the physical movement of goods. It includes the location of plants and warehousing, transportation mode, inventory qualities and packing. What is the physical distribution concept? Takes into account the interdependence of the costs of each activity; a decision involving one activity affects the cost and efficiency of one or all others. Page 449 What are the pros and cons of the different modes of transport available to international marketers?

Introduction

An international entry mode is an institutional agreement necessary for the entry of a company’s products, technology and human capital into a foreign country or market. The reluctance of firms to change entry modes once they are in place, and the difficulty involved in doing so, make the mode of entry decision a key strategic issue for firms operating in today’s rapidly internationalizing market place.

The choice of mode will depend on internal characteristics (eg firm size, international experience) and external characteristics (eg the sociocultural distance between the host country and the home country) as well as the trade-off between desired mode characteristics (risk adverse, control and flexibility). The diagram below conveys 3 broad categories of modes of entry, and their fundamental trade offs.

Further to the issues discussed above, no matter which of three of the export modes the manufacturer uses in a market, it is important to think about what level of ‘mindshare’ the manufacturer occupies in the mind of the export partner, as there has been a strong proven correlation between mindshare levels and how willing the export intermediary is to place on company brand in front of another, or how likely the intermediary is to defect. Good mind share will depend on scoring well across the three drivers of commitment and trust, collaboration and mutuality of interest & common purpose.

Export Modes Baring in mind the factors discussed above we will now review the different types of entry modes, beginning with export modes, as they are typically the modes used in initial entry to international markets, as they require a lower financial investment than other modes and can be viewed as a ‘toe in the water; for in experienced and smaller firms or where there may be risks (eg political, economic environmental) preventing FDI. The three major types of exporting are indirect, direct and cooperative.

Indirect export modes are modes in which the exporting manufacturer uses independent organizations located in a producer’s country, they include the use of an export buying agent, a broker, an export house, a trading company, or a piggyback. Indirect export modes may be appropriate for firms with limited- rather than long term- international expansion objectives. For example, if international sales are primarily used as a means of disposing of surplus production. The lack of contact with firms abroad will provide limited information to develop a plan for international expansion.

In the use of such modes, there is limited control over the marketing mix (other than product). A direct export mode may be more appropriate in gaining a little more control, in which the manufacturer sells directly to an importer, agent or distributor in the foreign target market. The local party will bring the advantage of existing distribution networks, and will provide good local market knowledge. However, a company must be careful in entering into contracts as they can be difficult and costly to terminate, and can go wrong when there is a conflict in interests (e. . it may sell rivals goods or competing product lines). Similarly, there is a serious disincentive for the agent/distributor in that if it performs well and develops the market, it risks being replaced by a subsidiary of the principal. Intermediate modes As a firm gradually evolves towards more foreign based operations, Intermediate modes will become more suitable modes of entry. This will likely include firms possessing some sort of competitive advantage that are unable to exploit this advantage because of resource constraints.

Intermediate modes take the form of contract manufacturing, licencing, franchising, a joint venture or a strategic alliance. Contract manufacturing- where manufacturing is contracted to an external foreign partner provides a low risk and potentially low cost mode of entry. Benetton and Ikea are a good example of companies who successfully rely on a contractual network of small overseas manufacturers. Benetton has over 80% of its production outsourced to 450 contractors (located in low cost production countries such as India and China).

As a result of the money saved on labour, Benetton can sell products 20% cheaper, helping it to maintain a low cost position in comparison to competitors. Of course, this method may not be appropriate for every company as there is a loss of knowledge and intellectual property rights, and the transaction costs involved must also be considered. Licensing differs from contract manufacturing in that more value chain functions have been transferred to the licensee. In outsourcing production and downstream activities a licensor irm can concentrate on its core competences and therefore will remain technologically superior in its product development- for example Apple licenses its brand to manufacturers of accessory products, and the BBC licenses rights to broadcast TV shows around the world. However a lack of control over licensor operations and therefore quality may lead a company to use franchising (a sub variant of licensing) in which the franchisor gives a right to the franchisee against a payment, EG a right to use a total business concept/system, including the use of trademarks/brands, against some agreed royalty.

Franchising not only provides a greater degree of control than licensing, but It can also be seen as low cost and low risk as the franchise are the ones investing in the necessary equipment and know-how. This entry mode has been seen to generate great successes for companies such as McDonalds who now franchises 25000 restaurants globally. However, it should be noted that there is still a lack of full control over franchisee’s operations, which can result in problems with cooperation, communications, quality control etc, and a risk of damage to the company’s international reputation if some franchisees underperform (‘’free-riding’’).

Another intermediary mode that will allow greater control is a joint venture, in which 2 ‘parent’ companies create a new ‘child’ company. This high degree of control and local knowledge is a clear advantage of such an entry mode. The shared knowledge and resources gained through a JV as compared with wholly owned subsidiaries will bring many advantages such as economies of scale. However of course there is a loss of confidentiality and flexibility, and the use of double management will raise questions about how the company is split- 50/50?

If 50/50, it is difficult for the board to make decisions, if at all! Hierarchical modes of entry allow the highest degree of control for a firm, while at the same time, the highest degree of risk as the firm completely owns and controls the foreign entry mode. To have a wholly owned subsidiary a firm can either acquire an existing company (acquisition) or build on its own operations from scratch (greenfield/brownfield investment). An acquisition will provide rapid entry, access to distribution channel, an existing customer base.

This may be the only feasible way of establishing a base in the host country in saturated markets, or where there are substantial entry barrier and therefore little room for a new entrant. Of course, as with intermediary modes, there is the issue of contracts, negotiation and the different management styles between companies. If difficulties (eg no appropriate acquisition) are encountered with acquisitions, it may lead firms to prefer to establish greenfield (new facility) and brownfield (existing facilities) operations.

Out of the two- greenfield is seen as an advantageous option because the new plant will involve the latest technology and equipment, avoiding the problem of trying to change the traditional practices of an established concern. Although this is a big investment for a company involving slow entry into the foreign market, the returns are long term and the firm has control over the entire operation.

Conclusion

It cannot be stated categorically which alternative is the best. There are many internal and external conditions which affect this choice and it should be emphasized that a manufacturer wanting to engage in global marketing may use more than one of these methods at the same time (Petersen and Welch, 2002). Such ‘mode packages’ may take the form of a concerted use of several operation modes in an integrated, complementary way. Zara is a good example of this- in markets where the hierarchical model is used, there is high growth potential and relative low sociocultural distance between the home country of Spain and target market.

The intermediate modes (usually joint venture and franchising) are mainly used in countries where the sociocultural distance is relatively high. For example in 1999, Zara entered into a 50-50 JV with the German firm OTTO Versand, which had experience in the distribution sector and market knowledge in one of Europe’s largest markets, Germany. Whereas franchising is used by Zara in high risk countries which are socio-culturally distant or have small markets which allow sales forecast such as Andorra, Puerto Rico or the Philippines.

Pursuing a post Graduate in International Business Management is a dream, a goal and often a path to a future career. For inc, it is also a responsibility that I owe to myself and a commitment I have to others. I have realized in tOday’s world that originality is often sacrificed for time and money. ] want to fully explore the knowledge of Exports, Imports, and Business Management, fully expand on the insights that it provides and get my career started. Choosing IBM (International Business Management) as a career would help launch a ray career with a decent business.

Hich involves interacting with people_ I like to communicate with people, act as a mediator, and solve their problems whether it may relate to recruiting or dealing with employees. I would like to oversee the business of managing people in an organization. Basically. I am a Mathematics Major. The majority. of my course work included fundamentals, derivation, evolution problems and solutions. International Business Mana. cement was an on6d lily favorite subject. It is this liking for the subject, which inclines me,toTursue a Post Graduate Diploma in International Business Management in your college.

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Moreover, it is highly in demand in today’s modern and competitive world. As a International Business professional has become: important part: of a successful company with a-wide-variety of responsibilities. I would consider myself fortunate enough, if. I get to become a part of the team. Additionally, I strongly believe teamwork I choose International Business Management because the current need of the present and the future depends on the placements of business in the right direction.

Your program with its, flexibility and strength of curricultirmand coursework would allow me to further my understanding in this interdisciplinary approach to these complex of business issues that people face daily in their work environment. I am confident I can enhance the scholarly debate in the discipline of conflict resolution. “We live only once, but if we live right, once is enough”. The same truth applies to one’s career decision because the career you choose is going to live with you throughout your life and the education you perceive was, is and will be you’re a most loyal friend and which will help you achieve your career goals.

Moreover, education is an investment that will reap rich dividends in the future; will never go a waste. So one has to make wise career decisions in life for which he may not have to repent in the future. International business management refers to the effective management of business transactions that are to be performed across various countries. This is done to satisfy the objectives of people and organizations. Thus a firm should he aware of various issues while entering foreign markets.

There are key political, cultural, social, legal and environmental issues that every organization must fully cover to ensure the smooth running of its business in foreign shores. Failure to do so may lead to may obstacles. It is always effective to take a proactive measure while conducting business in foreign markets. MY interest in International Business and the knowledge gathered through college at my Master’s in Business administration created a passion for business field education tempted inc to act as an entrepreneur. Since we had only few specialization in my campus j could take only Finance and Marketing.

I was first exposed with sales nature were i could find lots of customer relationship activity. At present am fit in Axis Bank Pvt Ltd as a Officer. I realize it is tough for a returning student; however. I do not believe in quitting. Lastly. I always want to succeed. Success here is twofold. First, it is a personal success for me in the program. Next, it is my commitment to give you my very best, by learning International Business Management theory and taking it to the classroom and beyond. If I am accepted. I am sure you will not be disappointed. You will find me to be a committed and capable student and an enthusiastic advocate of business.

The article chosen for this paper is Andrew Ross Sorkin’s Study Says Private Equity Isn’t Big Job Killer published in New York Times on January 25, 2008. Selection of the publication is beyond any ambiguity. The New York Times is a media company established in America. The company is best known world wide for publishing the news paper “The New York Times” which is its namesake. The New York Times is considered as one among the prominent media companies in the world.  With a total of $3.3 billion revenue in the year 2006, the company became the top media company not only in United States but also in the whole world.

The selection of this article is also logical because it presents a timely discussion of theories related to international business and that too on the parameters of global business perspectives. It is widely believed that to survive as a corporate sector in the long term it is extremely important to mould the organization into an international sector. Therefore, it’s that much obvious to plan the strategies of the company in accordance to international trade sequences. It is important evaluate the marketing policies to survive in the international market and analyze the effectiveness of the prevailing marketing plan. It is quite true that the activation of the international strategy would collide with that of the plans implemented while operating in the local market.

After reading and analyzing the article it was evident that this piece of text would be used for the paper as it deals with a organizational theory that is extremely important in relation to the principles of international business more so in the parameters of today’s global business perceptions. It is important to understand the positive aspects of private equity and that layoffs and not evident conclusion private equity involvement in sectors particularly in the context of international business of the global economy. (Sorkin, 2008)

Over the next 50 years, the BRICs economies including Brazil, Russia, India and China are probable to become a much larger force in the world economy. The rate of GDP growth, income per capita and currency movements in the BRICs economies together shows possibility of their growing larger than the G6 in US dollar terms in less than 40 years. By 2025 they could attain over half the size of the G6. Of the recent G6, only the US and Japan are among the six largest economies in US dollar terms in 2050.

The listing of the ten largest economies of the world may seem relatively dissimilar in 2050. The prevalent economies in the world (by GDP) may not continue to be the richest (by income per capita), thus making premeditated preferences for firms more intricate. The only thing growing faster than China is the publicity of China. In January, the gross domestic product (GDP) of People’s Republic of China’s surpassed that of Britain and France, thus making China the world’s fourth largest economy.

In December, it was publicized that China substituted the United States as the world’s biggest exporter of technology products. Many economists forecast that the Chinese economy will reach to the second position as compared to the United States by 2020, and may possibly go beyond it by 2050. Western investors sleet China’s sound economic rudiments, such as considerably a high savings rate, vast labor pool, and strong work ethic and capability of glossing over its flaws. Among the Business people China is popular for being concurrently the world’s greatest manufacturer and its big markets.

Private equity firms are hunting the Middle Kingdom for achievements. Chinese Internet companies are obtaining prices of dotcom age on the NASDAQ. Some of the world’s foremost financial organizations, including Bank of America, Citibank, and HSBC, have invested billions on China’s fiscal prospect by attaining minority risks in China’s state managed banks, although many of them are precisely bankrupt. Even every large global automobile company has built or is preparing plans to build new amenities in China, in spite of a swamped market and plummeting profit margins.

Under such parameters the article Study Says Private Equity Isn’t Big Job Killer presents a timely discussion of international business relation with a focus on the different arguments on the subject of private equity interventions and its relation with layoffs and job creations. It is very relevant because with economy fast becoming global it is evident that international huge players like China would be involved. Thus it is better to convince these counties to allow foreign private equity into business so that multinationals would be able to reap a good harvest out of these economies.

References:

Sorkin, Andrew Ross; (January 25, 2008); Study Says Private Equity Isn’t Big Job Killer; New York Times; retrieved on 26.01.2008 from