I need an explanation for this Marketing question to help me study.
Need to give the title (include case) in 1 day and finish the paper in 3 days
The word limit of the individual CW is 2500 words (excluding cover page, appendix and reference list). This word count is an absolute maximum length.
Students will be required to choose a company, to develop a mini case study and to evaluate their green marketing business model and performance. The companies can be of any size and from any industry. You should critique constructively how and in what ways the company could improve, or introduce in the organization, green marketing management methodologies and tools by using green marketing models. For instance, you could explore/exploit/evaluate how the company should use a green marketing strategy to target the right customers. How green marketing strategy can identify and satisfy wants and needs of customers who are environmental friendly by uncovering patterns of behavior. Conclusions and recommendations on the green marketing strategy should be grounded on the proper analysis and well-defined the marketing research conducted by the students.
How to Structure your Case Study
Generally, most case studies have following parts:
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