KGSM Impact of Mobile Applications on McDonalds Company Research Paper

THE COMPANY SELECTED IS: McDonald’s

The topic is: Mobile Application – Write a paper on how a particular company uses a
mobile application in developing a strategic advantage to improve its
efficiency or market share and create increased profits.

Course Project Outline

• Overview and current status of the company. This should include the
  following: Short (not more than 1 page) introduction to the paper, the
  major players in the company’s industry, and a brief historical review
  of the company.
• What are the characteristics of the company? What are the company’s
  goals, objectives, and mission? What is its organizational structure and
  context: Is it centralized or decentralized? What is its size (number
  of employees, sales volume), age, technological sophistication, business
  processes, automation, and leadership?
• What strategies are currently employed by the company? What are its
  products and services? Who are the beneficiaries of the company products
  and services?
• Discuss the company’s external opportunities (trends, vacant niches,
  demographics, etc.). What does the industry look like? What are the
  economic data (population/demographics, cost of living, GDP, etc.) that
  impact the organization?
• Perform an analysis of the company’s telecommunications (includes
  both voice and data) function, including goals and objectives of the
  telecommunications function, alignment of telecommunications goals with
  the business goals, and the criticality of telecommunications to the
  organization. Is telecommunications central to the organization’s
  business? Is it primarily a supporting function? Is the
  telecommunications function used for problem solving, problem
  recognition or to open up new opportunities? What telecommunications
  equipment is employed? What vendors or sources are used and what
  services are used? What telecommunications problems does the company
  encounter? Does the company use telecommunications to its advantage or
  are they understaffed regarding a telecommunications manager and staff
  to support the technology? Are any telecommunications functions
  outsourced? Is there any business process design initiatives? Are there
  any telecommunications projects being planned or implemented? Is there a
  systemic approach to telecommunications projects?
• Recommendations: Propose suggestions to management describing a
  project that uses telecommunications technology in an innovative way for
  competitive or strategic advantage. (What suggestions might you offer?
  Why might these suggestions be helpful? What would you recommend that
  the organization continue? What should they change? Would you make any
  changes to the mission, objectives, goals (or other inputs), the
  culture, structure, leadership; especially information
  systems/technology, etc.?)
• Summary and Conclusions: Provide a closing to your paper that ties
  back to the introduction and the goals and objectives of the company in
  using telecommunications to obtain a strategic advantage, increase
  market share, and improve profits.

Guidelines and Best Practices

Papers should be approximately 12 – 14 pages, not including title
page, table of contents, references, appendix or exhibits. The paper
should be double-spaced, and in Times New Roman 12-point font with 1
inch margins. Please refer to Writing the Research Paper: A Handbook, 6th edition for guidelines when writing your report. The primary focus of your paper should be on how your company uses, or could better use, telecommunications features. Your paper should be formatted similar to the outline shown below.

• Title page
• Table of contents
• Executive summary
• Introduction
  • Overview and current status of the company
  • Characteristics of the company
• Strategies of the company
• Company strengths, weaknesses, opportunities, and threats
• Analysis of the company’s telecommunications
• Recommendations
• Conclusions
• References
• Exhibits or Appendices