KOF enterprise, a manufacturer of plastic products in Ghana has recently been experiencing…

KOF enterprise, a manufacturer of plastic products in Ghana has recently been experiencing challenges in its sales efforts. As a Sales Management Consultant, you met with the Managing Director of KOF enterprise, Mr Kwabena Gyekye, and he shared with you the consistent decline in sales over the past five months. With your knowledge of the plastic product industry in Ghana, you have noticed a changing trend in the business environment and upon further interactions with Mr Gyekye, you realized a need for them to change their strategies in order to address the sales challenges the company has been experiencing. As a Sales Management consultant, prepare a report illustrating the major environmental forces within the plastic product industry impacting on their sales. As part of the report, recommend three major strategic elements of channel choice and design that could help KOF enterprise minimise the possibility of future conflict and misunderstanding.

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