I need an explanation for this Management question to help me study.
In the Module 3 Case, we will be using tools that were discussed in the Background materials section to determine the best grand strategy for a well-known company. To begin the Module 3 Case, read the following article concerning Barnes & Noble’s strategic direction:
Hall, W., & Gupta, A. (2010). Barnes & Noble, Inc.: Maintaining a competitive edge in an ever-changing industry. Journal of Business Case Studies, 6(4), 9-22. Retrieved from ProQuest.
Using the article above and the readings provided on the Background page of Module 3, write a 6- to 7-page paper in which you do the following:
Apply the BCG Matrix and the Grand Strategy Matrix to decide the optimal grand strategy – or grand strategies – that Barnes and Noble should follow.
The key aspects of this assignment that are to be covered in your 6- to 7-page paper plus a reference page include the following:
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