Management of Electronic and Digital Media Essay

I need an explanation for this Writing question to help me study.

Choose one or two situation(s) and/or “groups” to address. This assignment must be in essay format. Your essay should be a minimum of 1,000 words. You must use correct grammar, correct punctuation, and complete sentences.

Your essay must also be in MLA, APA, or AP format. If you are not familiar with these essay formats, please refer to The Purdue Owl website and use whichever essay format you prefer.

Use your book to help you with this assignment. Use key terms from the chapters we have read so far, and you may read ahead, as well. However, please make sure your assignment is written in your own words. If your assignment contains more than 20 percent of material from outside sources, you will receive a 0 for this assignment. If you choose to use outside sources for this assignment, you must include a Works Cited page.

WGBF-AM is a “local” station, playing primarily to the T population of approx. 15,000 and to a lesser extent, X County, with about the same number or residents.

WGBF-FM is an “oldies” station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wire, which their signal covers well.

T Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.

Group Two gets to be the new owners of WGBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?

Group Three gets to be the new owners of the X Messenger.

You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one—that’s entirely up to you.

Please be as detailed as possible with this assignment. I want to know your game plan, your budget, your target market, your ideas, your schedule, your social media campaigns (if applicable), your channels of interest—everything. You can include real or fake information—that is up to you. It just needs to be believable and logical.