Market Market Penetra Developme tion nt Vertical Diversificati Integration on R W R W R W R…

Market Market Penetra Developme tion nt Vertical Diversificati Integration on R W R W R W R Internal Factors Evaluation Strong employee attitudes 4 0.10 2.5 0.12 2 0.10 3 -0.5 4 4 W 0.12 0.05 0.10 0.10 0.15 0.10 0.15 0.10 1 2 3 3 0.10 2 3 4 Excellent customer service. Large market share. Personal relationships with customers. Leadership in product innovation Confusing service policies. Limited product availability. Lack of quantitative goals. Lack of good Staff Limited Resources 0.05 23 0.12 -1 2.5 -1 0.05 1 0.15 0.103 0.10 0.10 2.5 0.10 0.15 4 -0.05 0.10 2 0.12 0.09 2 0.05 0.15 2.4 0.10 0.10 1.9 0.15 0.05-1 0.09 0.09 1.7 0.05 -1.3 0.15 4 0.10 2 3 3 -0.10 0.05 (1) 0.15 0.09 1.5 15 Extemal Factors Evaluation 15 E-learning 0.15 3 0.15 2 0.103 0.03 -0.10 Dropshipping 0.20 4 0.17 2 0.05 -0.9 0.15 4 Online gaming 0.10 2 0.03 0.153 0.15 Print-on-demand services. 0.05 -2 0.15 2 0.17 3 0.20 4 Freelance business. 0.15 2 0.15 3 0.03 -0.3 0.10 2 The economy 0.17 2.1 0.20 4 0.153 0.05 0.9 Material shortage 0.03 -1.3 0.10 2 0.15 3 0.15 3 Your computer system is hacked 0.15 3 0.05 -0.7 0.20 4 0.17 2.5 (1) Requirements: Using the above information and suggest which one strategy will be suitable for McDonald’s and also discuss why?

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