Market Research

Fruit beverages in India have come a long way since their first forms to find their permanent place in Indian households. Today you will find yourself bewildered with the choices available if you wish to drink a fruit beverage. Innumerable and eclectic flavors combined with several variants (Juices, drinks or nectars is a testament to the fruit beverage industry transformation. In the view of the rolling future potential of the Industry, Nair Project Consultancy Services has released a new research report titled “Market Research Report on Packaged Fruit Juices & Drinks In India (Present &

Future Potential, Market Insights, Growth Drivers, Opportunities, Industry Size, Porter’s 5 Forces, Demand Analysis & Forecasts Upton 2017)”. The report alms at providing a thorough understanding and analysis of the Industry by deeply exploring the present status as well as the future prospects of the fruit beverage sector In India in the wake of evolving market dynamics. The report establishes the study by covering data points like growth drivers for the industry, opportunities, present scenario, demand supply estimation & analysis, porters 5 force analysis and key layer information.

The report begins with a brief on global status of the fruit beverage industry and then shares information on the current status of the industry on the domestic front. The report discusses the overview of the sector along with its classification and structure and then further proceeds to analyze the growth drivers and opportunities for the industry. Rising per capita incomes of the Indians, bulging middle class, surging modern trade and growing arbitration will be the macro economic factors that will contribute to its growth.

Escalating health consciousness mongo Indians has lured them towards fruit beverages and the players have left no stone unturned in capturing this sudden rush of demand. Although the fruit beverage industry is dominated by the loose beverage segment, the share of packaged fruit beverages is gradually rising and eating away the other share. The report then discusses the demand-supply scenario of packaged fruit beverages in India by analyzing various aspects.

The demand for packaged fruit beverages Is captured by studying the consumption volumes and the industry revenues while the supply side involves scrutiny of estimated fruit processing units In the country along tit the fruit production statistics of India. The data discussed above Is supported by graphical representations wherever necessary along with the key forecasts. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent In the sector.

There are four specific methods for implementing survey research. They include on-site surveys, telephone surveys, computer surveys, and mail surveys. Each has pros and cons, which are listed as follows: On-site surveys: Pros great for probing; best for non-vested markets; should be no more than 6 pages long; you can use physical props for demonstrations; higher general response rate at around 75%.

Cons people may not answer sensitive information questions correctly or at all (age, income, marital status); most costly of the 4 types; labor intensive; can’t go back for a follow-up because you usually don’t ask for address or phone number. Telephone surveys: Pros central location; less costly now than in the past due to lower phone rates; data is collected quickly; cost is only about 40% of on-site or mail surveys; people are anonymous so they are more likely to share sensitive information. Cons?some investment required; not able to physically test products.

Computer-based surveys: Pros?inexpensive way to reach a lot of people; sensitive questions are more likely to be answered; respondents can take their time; faster data collection; ability to track exponents Cons people may ignore requests for surveys thinking they are spam; technical problems may arise. Mail surveys: Pros good for sensitive questions because most don’t require a name or address; bulk mail can be used to keep costs down. Cons internet surveys decreasing mail survey importance; can be costly due to postage, printing and paper costs; not recommended if the survey has a time constraint. There are two major sources of errors in survey research: random sampling errors and systematic errors. A random sampling error is a statistical fluctuation that occurs cause of chance variation in the elements selected for a sample. A systematic error is error resulting from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research. Other errors include respondent error, which is a category of sample bias resulting from some respondent action or inaction such as moroseness or response bias.

A moroseness error is the statistical differences between a survey that includes only those who responded and a perfect survey that would also include those who failed to respond. Nonresidents are people who are not contacted or who refuse to cooperate in the research. No contacts are people who are not at home or who are otherwise inaccessible on the first and second contact. Refusals are people who are unwilling to participate in a research project. Self-selection bias is a bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it.

Response bias occurs when respondents either consciously or unconsciously tend to answer questions with a Market Research Final Exam By exuberance 4. When using descriptive data, everyone involved is known. With inferential data everyone is unknown, with a finite number of people to draw a conclusion about, and the purpose is to make a Judgment about a population. Population parameters are what is measured, for example price, and sampling statistics describe who is measured. Frequency distributions are frequency percentages (what is) and probability (what may be), which is the long-run relative frequency with which an event will occur.

It is one of the most common ways to summarize a set of data. A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true. It is the acceptable level of Type I error. The sampling frame is a list of elements from which a sample may be drawn. It is also called the working population because these units will eventually provide units involved in analysis.

A simple example of a sampling frame would be a list of all members of the American Medical Association. A sampling unit is a single element or group of elements subject to selection in the sample. A sampling frame error occurs when certain sample elements are not listed or are not accurately represented in a sampling frame. The four types of sampling methods are simple random sample, systematic random sample, stratified random sample, and cluster sample. Simple random sampling is a procedure that assures each element in the population of an equal chance of being included in the sample.

Systematic sampling is a procedure in which a starting point is selected by a random process and then every nth number n the list is selected; the con is periodicity, which is a type of bias. Stratified sampling is a probability sampling procedure in which simple random subleases that are more or less equal on some characteristic are drawn from within each stratum of the population; a pro is that random sampling error will be reduced with the use of stratified sampling, and the con is this method could be costly if a list of population elements is not obtained.

A cluster sample is an economically efficient sampling technique (Pro) in which the primary sampling unit is not the individual element in the population but a large cluster of elements; clusters are selected randomly. The con of cluster sampling is that the attitudes and characteristics of the elements within the cluster may be too similar and not diversified enough. There are several variables that impact experimental studies: History specific events occurring between the first and second measurement in addition to the experimental variable. Maturation?growing older, hungrier, and more tired.

Testing the effects of taking a test upon the scores of a second testing. Instrumentation changes in calibration or observers produce changes in measured instrument. Statistical regression operating where groups have been selected on the basis of extreme scores. Selection basis resulting in differential selection of respondents for the comparison groups. Experimental mortality loss of respondents from the comparison groups. Selection, maturation, interaction, Inc. Multiple group quasi-experimental designs might be mistaken for the effect of the experimental pre-experimental, and the other 3 are true experimental designs.

The pre- experimental starts with The One-Shot Case Study, which is when the experimental roof is exposed to the independent variable (X), then observations of the dependent variable (O) are made. No observations are made before the independent variable is introduced. Disadvantages include total absence of control, no valid reference data for comparison, and standardized tests provide only limited help. The One-Group Pretest-posters Design uses two groups. One group is given the treatment and the results are gathered at the end. The control group receives no treatment, over the same period of time, but undergoes exactly the same tests.

Statistical analysis can hen determine if the intervention had a significant effect. One common example of this is in medicine; one group is given a medicine, whereas the control group is given none, and this allows the researchers to determine if the drug really works. Disadvantages are history, maturation, testing, reactivity, instrumentation, and statistical regression. The Static Group Comparison is a design that attempts to make up for the lack of a control group but falls short in relation to showing if a change has occurred.

In the static group comparison study, two groups are chosen, one of which species the treatment and the other does not. A posters score is then determined to measure the difference, after treatment, between the two groups. As you can see, this study does not include any pre-testing and therefore any difference between the two groups prior to the study are unknown. Its disadvantages are there are no formal means of certifying that the group would have been equivalent had it not been for the X, there is no control over the selection of participants in each group, and mortality (drop-outs). The next group are the true experimental designs.

The Pretest- Posters Control Group Design is a true experimental design in that there is a degree of randomization, use of a control group, and therefore greater internal validity. It is also the most widely used of the 3 true experimental designs. Disadvantages are the same as the One-Group Pretest-posters Design. The Solomon Four Group Test is a standard pretest-posters two-group design and the posters only control design. The various combinations of tested and untested groups with treatment and control groups allows the researcher to ensure that confounding variables and extraneous factors have not influenced the results.

Finally, The Posters-only Control Group Design is a type of experimental design in which the experimental and control groups are measured and compared after implementation of an intervention. Comparisons are made only after the intervention, since this design assumes that the two groups are equivalent other than the randomly assigned intervention. Between- group differences are used to determine treatment effects.

Growing demand from the automotive industry, particularly in BRICK nations, on account of increasing disposable income and growing industrialization rate is expected to remain a key driving factor for the market. Rising consumer awareness regarding health disorders caused due to contaminated air in the car cabin is also expected to have a positive influence on rake growth.

Environmental hazards related to combustion engine vehicles have led to the growth of electric vehicles, which contributes negligible emissions but also requires less maintenance of the engine. Growth of electric vehicle industry is expected to challenge automotive air filter demand over the forecast period. Cabin filters dominated the global automotive air filters product segment and accounted for 51. 3% of total market revenue in 2013. Cabin filters are also expected to be the fastest growing product segment, at an estimated CARR of 8. % from 2014 to 2020. Consumer shift towards reducing bad odor and minimizing health disorders caused due to air pollutants inside the vehicles is expected to fuel demand for cabin air filters over the forecast period. To request a sample copy or view summary of this report, click the link: http://www. Schwarzenegger. Com/industry-analysis/ automotive-air-filters-market Further key findings from the study suggest: Passenger cars were the largest application for automotive air filters market and accounted for 51. % of total market revenue in 2013. Growth of passenger cars whimpers particularly in emerging markets of India, China and Brazil is expected to drive air filters demand in passenger cars. Automotive air filter demand in two wheelers is expected to grow at an estimated CARR of 8. 5% from 2014 to 2020. ; Aftermarket dominated automotive air filter demand, at over 70% of total market revenue in 2013. It is also expected to be the fastest growing end-use segment at an estimated CARR of 8. 2% from 2014 to 2020.

Consumer shift towards replacing air filters in order to minimize maintenance cost is expected to drive the automotive air liters demand in aftermarket. ; Asia Pacific emerged as the leading regional market and accounted for 49. 3% of total market revenue in 2013. Asia Pacific is also expected to be the fastest growing regional market for automotive air filters at an estimated CARR of 8. 5% from 2014 to 2020. Growth of automotive industry in emerging markets of China, India and Indonesia is expected to drive the regional market.

North American market is expected to witness steady growth on account of recovery of automotive industry in the U. S. And favorable regulatory scenario in the region. ; Top market participants accounted for less than 50% of the total market revenue in 2013. The market has witnessed mergers and acquisitions over the last few years. This trend is expected to continue and the market is expected to move towards consolidation over the next several years.

The market research project, entitled D. A. Garden Supplies part 1 hopes to discover more Information regarding market trends In the garden supply and nursery business. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below. The outcomes of this research project are as follows: To find our why Nursery sales have dropped by 5% In the last two years Why Garden Supplies sales have also dropped by 5% and Why Landscaping project numbers have been flat Market research will find out why the above has been happening and what D. A.

Garden Supplies can do to rectify the problems. VICAR Tip: This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus OBJECTIVES To find our why Nursery sales have dropped by 5% in the last two years Why Garden VICAR Tip: In this section, discuss in detail the purpose of the project.

Show why there is a specific need for this research. Describe the goals which you hope to achieve with this project. EXISTING KNOWLEDGE VICAR Tip: This section should focus in depth on the background circumstances which indicate a need for the specific market research project proposed. You will address the current body of knowledge concerning the topic of research. Here you will bring forth information from existing sources regarding the specific topic to be researched.

David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. David supervises the nursery and garden supply part of the equines, while Alison does the administration and bookkeeping and oversees the landscaping projects. You have been supplied with basic sales performance data for the last three years that shows the following: Nursery sales have dropped by 5% in the last two years. These sales of these products currently contribute 41% to overall profits.

Garden Supplies sales have also dropped by 5%, although the last year saw an increase in drought proofing related products such as mulch. These products currently contribute 34% to overall profits. Project has grown slightly. This has meant a steady contribution to overall profits of 0%. Cafe trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate of 2-3% per annum, currently contributing 15% to the overall profit of the business.

BSBMKG506B Plan Market Research Assessment: – 1 Sample Research Proposal Version: 1 Implemented: January 2014 To be reviewed: January 2015 Responsibility Vocational Course Coordinator Plus G Global Trading pen’ LTD (CAN 119672945) Trading as Vacation Institute of culinary Arts and Technology CROSS NO. 027976 ROOT NO. 21855 Page 1 With the above information, we can deduct that both the nursery sales and the Garden supplies and steadily declining. This may be due to the large Buntings store located Just 2 kilometers down the road.

Research will conclude whether or not this is the case, with the local demographics to complete a survey. The cafe trade is steadily progressing, even with another cafe across the road with the specialist stores. The signage could be a contributor of this and research will find out whether the food, prices, location and signage are a factor. It is great to provide cited sources, graphs, charts, and statistics. You will use this section to demonstrate that you know a great eel about the market you will be researching, but you will also show the holes in the current knowledge.

The market mainly includes thick film floors and trench lining. In addition, there is demand of coatings made from renewable materials resulting In Innovations such as bio-based concrete floor coatings. On the basis of product types the concrete floor coatings market is divided into several segments such as urethane coatings, epoxy coatings, acrylics, polymerase and plasticity’s among others. The epoxies and urethanes include solid, waterborne and solvent borne coatings. Epoxy coatings are the leading and dominant coatings type owing to Its higher performance than other coatings.

Epoxy coatings are used In various Industrial as well as commercial applications Including food and beverages manufacturing facilities. U. S. Is the leading regions for the demand of concrete floor coatings followed by European countries. Regions such as Asia Pacific and the Middle East are in the early stages of developments for the market. There is huge potential in Asian countries, particularly Japan, India and China where buildings & construction market Is anticipated to grow In upcoming years. Some of the key players in the concrete floor coatings market are RPG Inc. , Sherwin- Williams Company, BASS SE, ADSM and The Pulsar Corporation among others. This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report Include Asia Pacific Europe Rest of the World This report provides comprehensive analysis of Market growth drivers Factors limiting market growth Current market trends Market structure Market projections for upcoming years This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years.

Data collected by the investigator himself/ herself for a specific purpose. Examples: Data collected by a student for his/her thesis or research project. (In movies) The hero Is directly told by the heroine that he Is her “Ideal man”. Secondary data: Data collected by someone else for some other purpose (but being utilized by the investigator for another purpose). Examples: Census data being used to analyze the impact of education on career choice and earning.

Advantages of Primary Market Research

• Targeted Issues are addressed

The organization asking for the research has the omelet control on the process and the research is streamlines as far as Its objectives and scope is concerned. Researching company can be asked to concentrate their efforts to find data regarding specific market rather than concentration on mass market.

• Data interpretation is better

The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data.

• Regency of Data

Usually secondary data Is not so recent and It may not be specific to the place or situation marketer Is targeting. The researcher can use the Irrelevant seeming Information for knowing trends or may be able to find some relation with the current scenario. Thus primary data becomes a more accurate tool since we can use data which is useful for us.

• Proprietary Issues

Collector of primary data is the owner of that information and he need not share it with other companies and competitors. This gives an edge over competitors replying on secondary data.

Disadvantages of Primary Market Research:

1. High Cost. Collecting data using primary research Is a costly proposition as racketeer has to be Involved throughout and has to design everything.
2. Time Consuming. Because of exhaustive nature of the exercise, the time required collected in much lesser time duration.
3. Inaccurate Feed-backs. In case the research involves taking feedbacks from the targeted audience, there are high chances that feedback given is not correct. Feedbacks by their basic nature are usually biased or given Just for the sake of it.
4. More number of resources are required. Leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to o surveys and data collection.

Advantages of Secondary Market Research

• Time and Cost effective:Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources.
• Extensiveness of data: Data collected by governments and other institutes is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting.

Basis of Primary Research: Data collected from secondary resources gives an idea to organization about effectiveness of primary research. From secondary data one can form hypothesis and can evaluate the cost and efforts required to conduct own surveys. One can also note down issues, which are not covered from secondary research and, need to be addressed through primary research.

Disadvantages of Secondary Market Research

1. Data Definitions: Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. A term may have different meaning for different people, example a term ‘youth’ used is ambiguous and one needs to find what is the assumed age taken by primary researcher.
2. Inaccuracy of Data: As we are not gathering our own information, first-hand, we are totally dependent on someone else’s efforts. Primary researcher may have been biased or may have used questionable methods to collect data; this can be pretty risky for secondary researchers to base their report on such data.
3. Time Lag Issues: Information collected from books, historical surveys are usually not sync with the times and might have changed drastically.

Apple launched its products in China in 2009. Recently, Apple has been criticized by Chinese government and media regarding three main issues, including slave labors, guarantee scandals, and underdeveloped infrastructure. This assignment is to begin with an outlook onto the strategic issues that need solving. The next part of the report goes further into an intensive analysis of the situation Apple has confronted in China. To make clear the three issues, the first thing to do is to look out for information needs that are essential for the clear formulation of the problems.

From hat, proper tools were applied to foster the scanning process in order to find out pertinent evidence which will answer the hypotheses set by the groups. Looking deep into the situation, more has been revealed behind the truth. In this process, some information gaps have also been revealed. Thanks to the research, it has been concluded that Apple was under great pressure from media and Chinese governments which aim at exaggerating the negative sides of the issue. Effort was also put to find out information about competition as well as other aspects related to the government policies and media, etc.

Then, the report aims at positioning the Apple company, using the SOOT analysis and Pestle analysis of Apple in China related to the issue. These pieces of analytical information were of great help to the group in finding how the company can use its internal and external resources to adapt and reinforce its position in the context of its scandals in China. A further important aspect of the case study is to identify Apple’s stakeholders in China and position them, using the Perceptual Mapping. After that, implications have been drawn as to which stakeholders Apple should focus its efforts on to deal with the doted issues.

In the next part, the report summarizes the scanning process used by Apple to identify problems, information needs, collect, analyze and communicate information. This scanning process will provide proper methods for pertinent information related to the issue. The most important part of this report focuses on recommendations on action plans that Apple should apply to tackle the strategic issues mentioned above. Suggested actions include operational ones for immediate actions and strategic ones for a longer period of time in the future so that Apple can still maintain its image in China market.

Besides, these specific activities are also prioritize based on the urgency of each one. Last but not least, the Communication Strategy part ensures that every of Apple activities should maintain its key message and indicates how Apple will communicate its activities to its stakeholders. From the provided recommendations, it is hoped that Apple management can consider implementation for strengthening their position within the tablet and smart-phone market in China.

Analysis

Strategic Issue guarantee scandal and underdeveloped infrastructure. However, China is a significant market for Apple. Apple’s market share in China is continuously growing while decreasing in mature countries. Issues related to human rights and labor protection in China are sensitive and of globally mutual concern. If we do not address these issues properly, we will lose Chinese customers as well as suppliers and sub- contractors. This may also seriously impact the reputation and sales of Apple products worldwide. II. Analyze the Apple situation 1 . Student slave Labor: Chinese students forced to ‘intern’ at phone factory. Hypothesis: HI: Foxhound’s labor shortage for manufacturing phone 5 H2O: Foxing would like to cut cost in manufacturing phone 5.

Information need: (see Automated scanning process) Looking for evidences:

• The labor need of Foxing in manufacturing phones in China is really high, because: Foxing. Assembled. Demand for phone 5 is too high for manufacturing capacity of The phone 5 is the most difficult device that Foxing has ever
• Students labor: 200 students from a university have been forced to do assembly work at Foxing and cheated as a “internship”. Each student was paid 1 ,550 Yuan ($243) per month for a six-day week, 12 hours a day. However, each worker also had to pay much for food and accommodation. Their parents were not informed ND no signed agreements or contracts were in place.
• In DCE 2012, workers in Samsung factory work 12 hour per day. Even when Samsung sent investigators to the factory, nothing changed later. However, Government and Media don’t complain as much as in Apple’s case.
• Labor cost in China is increasing. Most provinces and cities have set up minimum wage levels of more than RMI,OHO. Conclusion: Apple and Foxing had trouble in meeting the demand of market and increasing salary, therefore they hired students for manufacturing.