Market Segmentation: Product Concepts
ZULQARNAIN BIN ABU HASSAN SCM 022431 REVIEW OF SEPTEMBER ISSUE When talking about mix and match and color blocking it is normally related to the fashion world. It is also involves modeling, in terms of clothes, accessories, gadgets, men and women, and trending. There are various ways for customer to get reference in fashion. Some will refer to the while other may use word of mouth. However most will use fashion magazine as their main reference. So just what fashion do you prefer? Mix and match? Color Blocking? Trending? There are many answers and you can make a long list if you want.
Here we will focus on a September Issue documentary film about the construction of a prominent magazine in New York City, “Vogue”. Vogue magazine led by its editor Anna Wintour a strong influential and is supported by fashion designers all over Europe. A bit of background of the Editor. She was an ex model and is a hardcore follower of Vogue magazine since her teens. Her father Charles Wintour, former editor of a newspaper, persuade join the Vogue magazine. In this documentary film it will highlight how a fashion magazine is being published.
Publishing a magazine will involved planning the content of the magazine for each month, what message to be conveyed to the reader and followers of Vogue, and try to anticipate future fashion or trending today. The production of the magazine should always be able to communicate to the readers. It also should express its views despite the bitter outlook. This is done through pre-production. The publication of a magazine will have to looked in terms of quality and not just profit alone. In the pre-production, editor has to play a big role in ensuring that choices and decisions are made clearly.
She has to understand the desires of the readers and followers of the Vogue. For September 2007 Issue, the goals is to make history by producing over 100 pages. Other factors such as fashion related activities, advertising and cover page by endorsed celebrity also plays an important role in a magazine. All the hard work is done during the pre-production. Post mortem is then conducted before they proceed to real production. As editor of Vogue magazine said in 2007 ‘fashion is not about looking back but is about looking forward “.
