Market

Watching the three main actors of the market, H&M, Zara, and Caroll, we saw that Caroll had a problem of positioning within the French market: Caroll was a little bit more expensive and customers were not making any difference of quality between Caroll and its competitors. Then, it is obvious to say that women preferred to go to the competition thinking to have a better price/quality ratio somewhere else other than Caroll’s stores. Caroll’s position was right in the middle between low priced brands (examples: H&M and Zara) and higher end brands (examples: Gucci, Vuitton).

Moreover, we already know that women who have a restricted clothing budget prefer to buy in low priced stores and that wealthy women go to high end ones. The French middle class market is weakening. Consequently, Caroll had to reposition itself in this market and decided to play the card of quality launching its new brand “Caroll Paris”, synonym of high end brand. Additionally, Caroll created a new range of accessories like shoes and bags aiming to the same objective: to reach the superior quality market.

The second opportunity for Caroll is to sell its clothes and accessories within new countries where it is not implemented yet. This international development strategy is already followed by the company but mostly in boardering countries like Spain, Switzerland, and Portugal with its around seventy stores open abroad. Potential countries are eastern European countries, the United States, and all emerging countries like in South America and in Asia, knowing that those countries have the fastest growth of the world.

The Republic of China is the fastest one over all emerging countries and it is the most valuable opportunity for Caroll to penetrate this market because China is going to be as much developed as western countries soon. This is the reason why we are going now to discuss about a penetration strategy of the Chinese market by Caroll.

Several figures can influence Caroll to enter this skyrocketing market: first of all, the Chinese economy is marked by a double-digit growth of 11.1 percent in 2006 (ranked 11th by the CIA) with a GDP per capita of 7,800 dollars in 2006 (ranked 107th by the CIA). Those figures are taken from the CIA’s Internet site (CIA’s_Staff, 2007). As we can read in the electronic article of Mustapha Kessous from LeMonde. fr, the objective is clear: to allure the Chinese middle class estimated at 300 million persons representing 23 percent of the national population. It represents almost the same number of customers than the whole American market.

The Shanghai province is even more populated than the United Kingdom (Kessous, 2007). It is said and said again that China is going to be the major economic power in a maximum of two decades. As we can see on the following chart from the National Bureau of Statistics of China, Mc Kinsey Global divided the Chinese population into five parts. Since 1985, when 95. 2 percent of the population was considered poor, earning less than 25,000 Yuan Renminbi a year, one category is always increasing and it is the one of upper middle class, passing from 1.2 percent of population to 24. 2 percent in 2005.

The category is also expected to reach 51. 1 percent of the population in 2025. Thus, it is the most emerging class of China and people from it earn between 40,000 and 100,000 Yuan Renminbi per year. Thanks to this income increase, Chinese clothes purchases have increased of 15 percent last year. This enormous potential has already been detected by the two major competitors of Caroll we talked about in the competition analysis of the previous part of this paper: H&M and Zara.

The competition being already there, Caroll has to review all its marketing mix in order to be efficient in this market penetration. As already said, the two main competitors of Caroll in Europe are the same in China: H&M and Zara. Thanks to Mustapha Kessous’ article, we understand that Zara penetrated China very carefully: they started with a restricted number of stores which allows seeing what the possibilities of a specific country are aiming to gain a substantial number of clients.

The first store was located in Hong Kong and launched in May 2004. Thanks to the Chinese welcoming, Zara decided to expand its business in the continental China in 2006. Today, Zara has nine stores in the country of which five are in Hong Kong (Kessous, 2007). This cautiousness translates a good adaptability to the market which H;M didn’t have when it started its business in China in April of this year: its first store has been launched in Shanghai but H&M forgot to offer products under the size of 32.

But actually, the medium size for Chinese women is 30. Two other H&M stores have been open so far (Kessous, 2007). Marie-Chantal Piques, chief of the sector of goods’ consumption at the economic mission in Shanghai, tells us that “if companies want to succeed in China, they have to upgrade their products range”. Because Chinese people are were “occidentalized”, Zara decided to use the western fashion notoriety to make the difference while selling its merchandize at the same prices practiced in Europe (Kessous, 2007).

Acetic anhydride is colorless and has a pungent odor similar to acetic acid. Acetic anhydride is major consumed in cellulose acetates. Cellulose acetate derivatives Include cellulose acetate propionate (CAP), cellulose delectate and cellulose trip- acetate, acetaminophen, cellulose acetate butyrate (CAB). Cellulose acetate flakes are used in producing cigarette filters, plastics and filament yarns. Acetic anhydride finds applications In various applications such as agrochemicals, aromatics, beverages and pharmaceutical among others. Browse Full Report with TCO: towpath. ransparencymarketresearch. Mom/acetic-anhydride-market. HTML The market for acetic anhydride Is mainly driven by huge demand from cigarette tow market. Cellulose acetate is mainly consumed in cigarettes. Acetic anhydride is also used in fragrances & flavors, dyes and textile industry. Acetate cellulose in mainly used In acetate textile fibers thus driving the demand for acetic anhydride. In addition, acetic anhydride can be used in pharmaceuticals, artificial sweeteners, resins, polymers, coatings, modified starches and pesticides market.

Acetic anhydride a bleach activator in laundry detergents market. In addition, acetic anhydride is also used in manufacturing polycrystalline ether glycol which is used in manufacturing of pdex. However, declining usage of acetic anhydride in cellulose acetate for domestic consumption coupled with environmental regulations can have major impact on the market. In terms of demand, North America is the leading region owing to huge demand from cellulose acetate market coupled with huge demand from pharmaceutical industry.

However, the market for acetic anhydride is declining in North America region due to strict environmental regulations. Asia Pacific is anticipated to be the fastest growing market for acetic anhydride due to increasing demand from various end-user industries such as pharmaceutical, textiles, and polymers among others. The demand for acetic anhydride is huge from countries such as Japan, China and India. China and Japan were the leading consumers of acetic anhydride in Asia Pacific region.

Numerous global manufacturers have started manufacturing cellulose acetate and acetic anhydride due to lower manufacturing and labor costs in China. India is likely to provide better opportunity for acetic anhydride market owing to increasing emend from industries such as pharmaceutical, textile and polymers market. Growing demand for tetraacetylethylenediamine (DATED) and cellulose acetate from laundry and cigarette markets respectively, are driving the acetic anhydride market in Europe. European countries such as Germany, the I-J, Italy and France were the major consumers of acetic anhydride in this region.

The Rest of the World market is anticipated to have stable demand for acetic anhydride market in the near future. Middle East is one of the largest markets for acetic anhydride in the Rest of the World owing to huge demand from pharmaceutical industry. The market for acetic anhydride is concentrated and is dominated by global players. Some of the key manufacturers in the acetic anhydride market are Celanese Corporation, BP Chemicals, BASS SE, DuPont, Eastman Chemical Company, Jubilant Life Sciences, SABINA, Petrochemical Ltd. , and Solo Limited among others.

Increasing manufacturing capacities and exploring new end-user industries has been the major strategy by the manufacturers to gain the market share. This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include North America Asia Pacific Europe Rest of the World Market growth drivers Factors limiting market growth Current market trends Market structure Market projections for upcoming years This report is a complete study of current trends in the market, industry growth drivers, and restraints.

It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. Read More Reports on Chemical and Materials Markets: http://www. transparencymarketresearch. Com/chemical-market-reports-2. HTML Reasons for Buying this Report 0 This report provides pin-point analysis for changing competitive dynamics 0 It provides a forward looking perspective on different factors driving or restraining market growth 0 It provides a technological growth map over time to understand the industry growth rate It provides a seven-year forecast assessed on the basis of how the market is predicted to grow 0 It helps in understanding the key product segments and their future 0 It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors About Us:Transparency Market Research (TOM) is a market intelligence company providing global business research reports and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers.

Artificial lift refers to the mechanical devices that are used to increase the oil recovery when the natural drive is not sufficient to lift the oil. It is the means of overcoming bottom hole pressure so that the well can produce at some desirable rate. Artificial lifts have become an Important part of the production process. The use of modern technologies like horizontal drilling promotes the use of artificial lift. Browse Full Report with TCO: http://www. transparencymarketresearch. Com/artificial- lift-system-market. HTML Artificial lift systems can be segmented based on the type such as Rod lift, Processing Cavity Pump (PC), Gas lift, Electric Submersible Pump (ESP.) and Plunger lift. ESP. is estimated to be the market leader amongst all. Each type Is used for deferent purpose and reservoir conditions. Major components used In artificial lift systems are motor, pump, cable, sucker rod, separator and pump jack among others. Booming oil production in some parts of the world have propelled the growth of artificial lift market.

Middle East region is the fastest growing market for artificial lift as huge oil serves exists there. North America Is the most active region as countries like Canada and Mexico are using artificial lift on their matured fields. European nations such as Russia are also a prospective market for artificial lift as high production is carried out from its matured fields. Of the total well drilled across the world majority of them requires artificial lift to carry out oil recovery. Along the life p of a well, the reservoir pressure decreases and well requires artificial lift to produce the fluids.

Investments carried out by exploration & production companies on development of matured oil fields and unconventional resources are creating a wide scope for artificial lift systems market to grow. Matured oil fields accounts for a very high percentage in global crude oil production. Some of the key players In the manufacturing of artificial lifts are Baker Hughes Inc, GE Energy, SC Ulnas, technical Services LLC, Kudus Industries Inc. , National Oil Vary Inc. , Sulzberger Ltd, Tenants S. A. And Weatherboard International Ltd among others.

This research report analyzes this market depending on Its market segments, major geographies, and current market trends. Geographies analyzed under this research report include North America Asia Pacific 1 OFF Rest of the World This report provides comprehensive analysis of Market growth drivers Factors limiting market growth Current market trends Market structure Market projections for upcoming years This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years.

The pleasure craft may also be used as a temporary residence for the owner, and often Is equipped with enamellers that are Like those that are found In a home, albeit on a smaller scale. The very craft could be motorized or non-motorized depending upon the boat type. Now days, several types of pleasure crafts are available with a broad range of variants. Complete Report @ http://www. Researchers. Us/global-leisure-boat-market- The leisure boat industry represents only a small fraction of the global leisure industry.

The leisure boat industry was hit hard during global recession as demand in major overseas markets such as the US and Europe was impacted by economic slowdown. The United States and Europe are the principle regions for the leisure oat market, which collectively represent a significant share of the global leisure boat trade statistics. Though these markets are on the verge of maturity, there still lies a tremendous growth opportunity in these markets.

Specifically, in terms of adult participation, production units, and increased revenues, the leisure boat industry performed on a noteworthy scale over the past 10 years. In addition, factors like increasing participation in the boating activity, rising income and population of Hon., ameliorating global economy, ardent tourism industry and Increasing urban population are further fueling the growth of leisure boat industry.

Despite the existence of various growth drivers, there are certain challenges faced by the industry including environmental concerns, impacts of adverse weather conditions like floods, drought, unreasonably hot or cold weather, shortage of boat moorings and contention from other leisure activity sources which can potentially hinder the growth of the industry. All Latest Market Research Report @ http://www. Researchers. Us/latest-report. HTML The report, “Global Leisure Boat Market” prudently analyzes the development of the captive market, with a focus on regions Including the US, ELK, Italy and Australia.

Budgets

Levis Strauss considers about how many budgets they will spend for fixing up a building as making it more unique design, fully atmosphere new, tidy, attractive, fashionable, and colourful and variety of products. Those make a new image for customers, who would like to entry their company. In marketing mix in 4ps: Product, Price, Place and Promotion Product: in product, Levis Strauss can use the traditional cotton to make jeans, jacket, short and t-shirt they can even use other colour too, they can attain more customer to try buying a new products.

Price

The average price jeans in Levis Strauss costs 30-40 pounds, they can even grow up the price of some jeans which is the best quality and reasonable, because some teenagers would like to buy a jean which is fashionable in this generation. Place: Levis Strauss is a big company, it supposes to have more capital to build a new store, where is in city centre, department store or central London. Those have more customers with diffidence ages or nationality in UK, who would like to look around the town.

Promotion

Levis Strauss can even provide advertisement such as TV show, Fashion show, Fashion magazine discount for new products in new season like Christmas, Eastern holiday. Customers: company can consider about the background of customers, In Asia, each worker are at least working around 55 hours per week, it means that fast-food is suitable for them, which is saving times , it is possible to get more profit in the market. Technological Factors: Facilities: Fast-food Company can use the latest facilities to recover the times of producing.

Detail of Products

Customers can visit their website, which gets the latest products by the Internet.  Improvement: Keep improving products with speed of technology and providing a fast- food with good quality are their aim to satisfy each customer in this generation. Legal: Employment: the employment laws protect employees salary, labour holidays, insurance, compensation etc, so that company has to give a contract for each worker, which makes sure company will not be against the law with government.

Marketing mix defines four elements; it has product, price, place and promotion. In coming Christmas holidays, Fast-food Company can provide some meals, which are suitable for promoting western cultural style in UK such as box meal, special offer for child meal with toys and refuel soft drinks etc.

Furthermore, company can increase the price of products with Christmas gift, so that customer would like to spend more money for celebration.  They can also create some games or competition for customers , which is attract more customers to apply it , Fast food company can get more benefits by enrolment from customer and increase the brand name in the society.  Using cartoons promotion attracts kids to buy their products, because Kids like colourful things. It attracts more parents to buy their product, which satisfies their son or daughter need.

Among the different types f construction equipment, loader and cranes would continue to remain the most preferred type, due to their numerous applications in construction, mining and public works. Loader segment would drive the market significantly by 2020, contributing more than 44% of the total market revenue, due to increased application in earth moving operations. Crane market is growing at a steady rate owing to the growing demand for lifting and material handling from different industries.

To request more information about the report, visit the website at HTTPS:// www. Ultraconservatives. Mom/construction-equipment-market From industries’ perspective, public works and rail road sector would significantly drive the market due to the increasing number of infrastructural projects worldwide. Other prominent end-user industries include oil & gas, mining and manufacturing.

The construction equipment find maximum usage in earth moving and lifting & material handling applications. The two applications collectively accounted for around 50% of the total market in 2014. Between the two, earth moving application would grow at a faster rate during the forecast period, due to the upsurge in construction for commercial ND residential infrastructure setup. Market is further segmented into solution type, comprising of product and services.

The market shares of products and services would hover in the ratio of 80:20 throughout the analysis period. Asia-Pacific region would dominate the global construction equipment market throughout the analysis period due to the increased industrial and residential construction activities in this region, whereas North American market is expected to witness moderate growth. Key findings of the study Lifting & material handling application would grow at a relatively faster CARR of 2. % during 2015-2020, in comparison to all the other applications Public work activities would continue to drive the global construction equipment market over the analysis period Excavation & mining application involving the use of construction equipment would grow notably at a CARR of 9. 5% during 2015-2020 The market in Asia Pacific region is expected to grow at a CARR of 10. 2% during 2015-2020 The market growth is attributed to innovation in construction equipment products along with the rising demand from public works, mining, manufacturing and oil and gas industries.

Mary Kay Cosmetics: Asian Market Entry (A)
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group, was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years, but by 1992, international sales represented only 11% of the $1 billion total. In contrast, one of MKC’s U.S. competitors, Avon Products Inc., derived over 55% of its $3.6 billion sales (at wholesale prices) from international markets in 1992. Dandurand wondered how MKC could expand international operations and which elements of MKC’s culture, philosophy, product line, and marketing programs were transferable. She wanted to define the critical success factors for MKC internationally and establish a marketing strategy for future international expansion. Specifically, she was currently evaluating two market entry opportunities: Japan and China. The first was a mature but lucrative market where cosmetics marketing and direct selling were well-known and accepted. The second was a rapidly growing and changing but relatively unknown market with substantially lower individual purchasing power.

The Cosmetics and Direct Selling Industries

In 1992, worldwide retail sales of facial treatments and color cosmetics products exceeded $50 billion, with the United States accounting for $16 billion. The top four companies in the U.S. cosmetics market in 1992 were Procter & Gamble with $4.3 billion cosmetics retail sales, Estee Lauder, Avon, and Revlon. L’Oreal, a subsidiary of Nestle, dominated the world market with $5.9 billion in retail sales, followed by Procter & Gamble, Avon, Unilever, Shiseido, Revlon, Colgate-Palmolive, Estee Lauder, SmithKline Beecham, and Gillette.

Retail sales by the U.S. direct selling cosmetics industry were estimated at $5 billion in 1992. Cosmetics companies used two approaches to direct selling: the repetitive person-to-person method, used by Avon, in which a salesperson regularly visited customers in their homes and sold products one to one; and the party plan method, in which a salesperson presented and sold products to a group of customers attending a “party” or “show” in one of the
customer’s homes. The party plan method was used by MKC.

Other large international direct selling organizations included Amway, which sold a variety of household and personal care products and recorded retail sales of over $3.5 billion in 1992, and Tupperware, which sold household products through the party plan method and had retail sales of over $1 billion. International sales for Amway and Tupperware accounted for 60% and 75% respectively.