Marketing Concept. It has been defined as a marketing idea. That means companies must plan on in order to develop appropriate marketing models that will facilitate them access their loyal customers and increase in sales of products, beating their competitors (Kotler 1972). The Changing Image of Marketing and Social and Economic Forces Affecting Marketing Marketing concept being universally accepted as the finest marketing management idea […]

Marketing concept and role as marketer for ipt. Marketing is broad based activities involve the strategies surrounding the planning, designing, pricing, promotion, distribution of  goods to satisfy and meet the needs of customers. The centre focus of marketing activities is built around the customers. Thus, the marketing 4Ps (product, pricing, promotion, and place) are strategically enforced to bringing satisfaction to customers and at the same […]