Marketing Research

Present complex internal business information using three different methods appropriate to the user’s needs. * I am going to use is Samsung Galaxy S2. I will be describing: How the product is being marketed. How has it been marketed? What are the sales figures? How effective was the marketing? How does the business measure the effectiveness of its marketing? The Samsung Galaxy S II is a touch screen-based, slate-format Android Smartphone designed, developed, and marketed by Samsung Electronics.

The Samsung Galaxy S 2 really is a powerhouse of a mobile and is one of the year’s most popular phones after the great success of its Galaxy S predecessor. Samsung’s Galaxy S2 continued being the best-selling handset in the UK throughout November as Apple’s newly released iPhone 4S failed to claim the top spot. A Samsung has confirmed that the Galaxy S2 has hit 10 million sales, making it the fastest-selling phone of the series so far.

The Samsung Galaxy S2, took five months to reach the same milestone. Although Apple didn’t make a similar announcement when the iPhone 4S reached 10 million, we expect it did so quicker than the Galaxy S3, having sold four million in its first weekend on sale. It is very important how you introduce the product in the market it had it to done in the correct way for example Samsung they advertise In TV, website, newspapers and YouTube adverts.

People will watch the adverts on TV it will persuade them to buy new technology product. It will help the increasing sales. Samsung their aims are to be of the one best company in the world. To make sales double in the future and sell their Samsung products, and by achieving these goals we aim to lead the way in tackling the environmental problems that are facing our planet. ” to be one of the top three electronics companies in the world in quantity and in quality by 2010;

Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths – Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff are friendly and help when serving customers.

Weaknesses -The weaknesses of Mr. Khan’s sandwich shop is that there is already a shop in the area with a minimum of 200 customers which may make it harder for him to start getting customers especially if the store has a large amount of loyal customers. Also if there is one shop there may more which could mean he has set up his business in a bad area. Opportunities To widen the range of sandwiches available in his shop, more children’s sandwiches will bring more customers in with young children also to start making more types of wraps so that there is a larger selection of food available in store bringing more customers through the door therefore increasing sales and profits. – By keeping his store open longer than other stores in the area he can potentially gain more customers from other store and perhaps find new customers who use his store nearer to closing time. -If Mr.

Khan was able to source all of the contents of his sandwiches locally and use that as promotion so that he has the freshest ingredients because it can bring more customers. Threats – Any new shops that are opening can be a potential threat and steal customers from his store because they may give better service, products or their prices may be lower. – Also if there are any supermarkets around the area that sell sandwiches because they sell them at much lower prices than he can so there is threat of the supermarkets stealing customers Smart Objectives 0% said they would prefer more wraps -To develop a new line of wrap based product to sell in store Perhaps look into other stores to do some market research to see what type’s food sells and whether wraps are selling or not. Then on the research that he has carried out create a new menu of sandwiches that include a selection of wraps, also Mr. Khan could introduce the wrap with a special offer like a meal deal, half price or buy one get free. Mr. Khan could also do a festive menu on the way up to Christmas 82% want the shop to be open longer Keep the store open from 7:00am until 4:00pm for lunch and breakfast also perhaps open it for a two hours in the evening to increase and make a minimum of 60 sales per day Increase the amount of sales he makes in a day by doing a meal deal that would draw more people into his store daily also if he was to keep the store open for longer than he could get more sales in the later hours of the afternoon when didn’t use to be open. Mr. Khan could also open it for a few hours in the evening to see if he could get any sales then. 5% said the staff was unfriendly -Gain 30 regulars that use the store 3-5 times week in the first two months By employing more friendly staff that interact with customers so his store becomes a more friendly place with better atmosphere, this may mean that customer could his shop more often and regularly in their work place so that Mr. Khan knows he has got at least 30 guarantied sales every day. 50% said the contents of the sandwiches could be fresher -Source all ingredients that are used in sandwiches locally e. g. local farms and butchers. By Mr.

Khan sourcing all of the contents of his sandwiches and ingredients locally from local farms, grocers and butchers also perhaps use organic fruit and vegetables. Then promoting in his store and on the menu that he uses fresh, locally sourced ingredients in his food may bring in more customers. 75% want more children’s sandwiches -Open new line of child based sandwich products and meal deal that contain a drink a toy also a wider variety sandwiches. By starting to make a children’s menu with a range of products from sandwiches to drinks and toys.

This will bring more people with children into his sandwich store and mean that the parents will stay longer and spent more money in his shop because their children are happy and entertained with the meal they have. PESTEL Analysis Political -Political factors are Laws passed by the government that affect the business and to what degree. These political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability.

Political factors can also include goods and services which the government wants to provide or be provided and those that the government doesn’t want to be provided such as tobacco and cigarettes which the governments allow to be sold sell but puts heavy tax on. The smoking ban had a big effect on all business when it was put in place however it was a positive for shops and business like Mr. Khans sandwich shop because it prevents smokers from smoking in business and public places which allowed more people and a wider range to use the business such mothers and children to use his store that wouldn’t have used it before because of the smokers.

Economical -Economic factors include economic growth, interest rates, exchange rates and the inflation rate which affect business in the way of stock prices, rent and taxation these factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a company like Mr. Khan’s profits, revenue and debts because his business loans will become more expensive affecting how much his company makes and what it worth. This can affect how much his sandwich grows and expands, possible new store he could open and how quick it does so.

Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy this affects Mr. Khan Business because it could import some of the ingredients used in his product and the exchange rates can differ and tax on importing and exporting goods can increase. Inflation affects all business because it affects prices of goods and services and taxes on business like Mr. Khan’s sandwich shop because the prices of his ingredients can increase, the tax on his business may increase and the rent for the premise of his business especially with inflation increasing.

Social Social factors include the cultural aspects that affect businesses which can include population growth rate, age, career attitudes and different cultures. Age is has a big affect such as if Mr. Khan started to make his business more child friendly and offer coloring and play areas for children. Making the inside of his store more comfortable by using sofa seating instead of plastic chairs. Technological Technological factors include the ways in which technology has changed the way business operate and the rate of technological change.

Examples of this would be business offering free Wi-Fi when you use the business this is something that Mr. Khan’s sandwich shop could think about offering to the customer because it can increase the range of customer that use it such students and business men that buy the lunch and use the Wi-Fi on their laptop to do work. Another technological factor would be for Mr. Khan to start using chip pin allowing his customers to pay with card because their lots of potential customer that may not have cash with them but have a card so don’t use his sandwich shop.

Any more advance technology that he could use in his business such as new fridges, cooking and the equipment he uses to make the sandwiches which could all potentially increase the quality of his products. Environmental These are factors which can relate to the social, political and legal aspects affecting a business. Some examples of this would be Mr. Khan adapting a new outlook to how his business gives back to the environment, by the packaging he uses to wrap his sandwiches in perhaps using bio degradable packaging.

Reducing the amount of packaging he uses so that he has less waste. Another thing Mr. Khan could consider is reducing the amount of waste his business generates overall; by reducing it he would not only save money himself on the waste packaging that is not used and it would reduce cost of rubbish removal because he will then have less non recyclable waste. These moves would also improve the image of his business in that it will become more environmentally friendly. Legal

Legal issues involve the development that goes on within the business it includes various laws such as discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Because Mr. Khan’s business is relatively new and a lot of the current laws have already passed however law such as the smoking ban for example could have affect Mr. Khan’s business because when the law passed it was good news for mothers and children but bad for any smokers that before would have been able to smoke in the cafe.

For starting any new business, a great source of information about product research, manufacturing methods,  market conditions and demand for new product in the market and whether the new business would be appealing to customers as well to the entrepreneur are some of the basic concepts that an entrepreneur must study in detail before venturing into a new business. Whether it is a safety pin or an ear cleaning bud, every thing is a matter of choice and pride for a customer.

Keeping this fact in view, an entrepreneur must carefully launch the chosen product into market and make a big success by satisfying and meeting the requirement of a customer. Business is always a dual procedure of give-n-take-n-give, generally explaining whereas in business language buy-sell and demand-supply.    Although the scenario of business has changed in these globalized times, the fundamental concepts of business and approach to starting a new business did not change in any manner and in fact more market research has been done to understand the psychology of a customer and the up and down trends of markets.

“The systematic gathering, recording and analyzing of data relating to the marketing of goods and services”. (The American Marketing Association AMA, 1961)  Another way of explaining the term “marketing research” would be  acquisition of information by entrepreneurs through the medium of conducting surveys, collecting opinions, evaluation of marketing performance and assessing the trend of product market in every particular area.  Marketing research is performed in order to provide a view to entrepreneurs as to where to start the business and at which level i.e. at manufacturing level or marketing level  .

Manufacturing level brings new products into the market whereas only marketing level, brings another brand of product to compete with the existing brands in the market.  In this paper, entrepreneur is venturing into the business  of manufacture of disposable shower caps in spite of the fact that this product is already existing in the market.  The basic reason for launching this business is, the demand and consumer market for shower caps is greater than the present supply. Entrepreneur would like to manufacture and supply shower caps  at a low cost.

Market research on shower caps indicates there are huge number of companies in many countries, viz., U.S, Europe, Japan and in many Asian countries. Considering the fact that globally there is a billion population, a total head count of one billion heads require shower caps while taking  a shower. The capacity of existing manufacturing  companies is definitely not  in a position to meet the demand of shower caps and with this analysis, entrepreneur would like to launch into this business offering two big advantages to the customers.

The first being the pricing of disposal shower caps would be at $0.50 cents whereas the present market price of a shower cap is quoted at $1.50 for each piece and for three piece set it is quoted $1.00. [1]  These shower caps are beautifully designed in various colors whereas the present entrepreneur would be using a polythene sheet material  which is easy to use and low in pricing easily affordable for every customer which is the pricing is quoted at $0.50 cents.  Further these shower caps branded as “takeoff” are marketed to various retails shops of personal care products, offering a 10ml bathing gel as a free gift in the initial stage of its launch and later after a period of six months, for every purchase of six piece of shower cap the price would be $2.50 cents i.e. a discount of $0.50 cents on every bulk pack of shower cap.

These shower caps can be used for children, young boy and girls apart from men and women and even elderly and ageing people can use for many purposes of dyeing hair, coloring hair or in conditioning hair styles apart from using in regular showers.

The above discussion details about the present market trend of shower caps and the margin of success of entrepreneur receives when new brand of “takeoff” shower caps are launched into the market whereas entrepreneur must collect data about competitors pricing, method of manufacturing, markets and areas covered and the psychology of consumer. Further entrepreneur must also collect data about the opinions of customers by survey of these disposable shower caps  to find out how satisfying and attractive these shower caps are apart from its usage and pricing.  SWOT analysis , study of 4Ws and 1H (what, when, where, why and How) 4P’s of marketing product, place, price and promotion and sources of financing.  This is the primary requirement for starting a new business.

An in-depth study of marketing research is more benefiting for the entrepreneur with the fact that, even for launching new personal care products in future, this marketing research would be more useful in creating successful market, satisfying customers and in making profits from business.

Successful marketing research do not conclude a fact that there are no warning areas which turn a business into a failure either in manufacturing, finances or in consumer market.  Therefore, keeping these sensitive areas of failure, entrepreneur has to be  cautious in following marketing research by test-check methods in order to prevent critical areas  and to stabilize the product in the market.  Further, it is required to understand the trend of market  for present and for future and accordingly launch product into the market.  For instance, what are the marketing strategies,  what are the forecasting figures of sales for a period of one year or two years, how to launch advertising, is it required, or door-to-door campaign and selling is suitable for this product, how to appoint marketing executives, such as these important issues have to be clearly analyzed by entrepreneur in marketing research.

Especially marketing strategies and marketing concepts have to be analyzed in terms of launching a product into the market, such as entry timing,  risk concepts,  sinking-the-boat-risk,  missing-the-boat-risk and models of marketing strategies such as marketing decisions, marketing training, product portfolio, customer portfolio and mapping techniques.  It is also important to consider here that the budget for market research should be proportionate to the significance and finance of business that is being invested by the entrepreneur.

Theoretically there are two approaches to marketing research. (1) quantitative (2) qualitative  Quantitative marketing research begins with “how many” or “how much” whereas qualitative marketing research begins with “why” or “how”.  Quantitative research considers decisions by conducting surveys whereas qualitative research considers decisions based on observations or opinion feedback or conversation with customers.

Conclusion
A clear data collection about market, interests and opinions from customers, goals and objectives of business would first stabilize the business in the market, and at  gradual pace business picks up whatever may be category of product that is launched into the market.

References

David J. Snepenger,  Marketing Research for Entrepreneurs and Small Business Managers
Accessed February 2, 2008

Paul Reynolds, Marketing Made Simple
Accessed February 1, 2008 from
http://books.google.com/books?id=yU9Aym_haLcC&pg=PA190&lpg=PA190&dq=market+research+made+easy&source=web&ots=vALv-ddcH_&sig=_rtZnnjA9xX52dFr8OyCtskHesU

[1] http://pc-link.biz/shower/

It is to be recalled that at the meeting of the Board of Directors of Company X held on 30 June, 2006, approval was given for the establishment of a Marketing Research Department. This decision was finally taken after several presentations were made to the Board to that effect.  The newly created department was charged with the following responsibilities:

a.Determine how various customer groups are reacting to present marketing mixes of company X

b.Evaluate the effectiveness of operational marketing mixes

c.Create new marketing mixes for new customer markets

d.Assess changes in the external environment and the effect they would have on product and service strategy

e.Identify new market  (a to e are after McDaniel and Gates, 1999)

f.Assess present relationships with external marketing agencies with the view to making them stronger.

This report presents the current and potential problems confronting our organization from the perspective of marketing and how the newly created department intends to solve them. It also considers new opportunities that have been thrown up since the creation of the department and how it intends to take advantage of them. The marketing department also plans to recruit additional staff. The new staff shall be given an orientation to enable better cope with our style of working. Details of the marketing research process have been given in Appendix 1.

IDENTIFIED PROBLEMS

As with most start-up departments, the newly created marketing research department has no past records to guide its work. The only available records are those from our relationships with external marketing agencies. They cover mostly farmed out work from our organization. As a baby trying to walk, we anticipate to encounter difficulties but shall learn as we crawl forward. The department is seriously understaffed, so additional staff must be recruited to enable it discharge its assigned responsibilities.

The new staff members would be given an orientation to enable them cope with our unique style of working. The department would also have to put in place expanded information systems to cope with the additional responsibilities assigned to it. Such systems would enable us handle the data that we collect and analyze effortlessly. There is also the need to put up in-house facilities for focus-group work and telephony research.

IDENTIFIED OPPORTUNITIES

It is estimated that about over One billion people use the internet worldwide (Business week, 2005). Available reports indicate that this figure shall increase in future. This is a big opportunity for our company, if we can identify our customers and offer them tailor-made goods and services.

Some of the market segments of our company are presently underserved. There is the need to accurately identify them and map out strategies to fully serve them. New markets have also opened up in other countries and regions that we must adequately research and go after.

PROPOSED SOLUTIONS

We shall have to develop discussion guide book for our focus group work and also a manual on the research process orientation. Five additional staff shall be recruited for our in-house research work. Of the staff employed two with a background information technology and electronic business or commerce shall be needed for our web-based businesses. Materials shall also be procured for our in-house focus group work. New Information systems shall be purchased to seamlessly weave data output from the different departments with that of marketing research.

From our customer research studies, we shall be better placed to take advantage of the opportunities that have risen up online.  It is our goal to match the enormous opportunity online with the strength of our new staff members, with the background in electronic business or commerce.  The business and marketing plans shall provide details on how new emerging markets shall be entered into and existing ones developed. The plans shall also outline ways and means of forging solid relationships with marketing agencies and other stakeholders.

Conclusion

It is our wish that if these measures are implemented, we shall not only see a vibrant marketing research department but also the kind that contributes enormously to our company’s bottom line results.

Appendix 1

THE MARKETING RESEARCH PROCESS

McDaniel and Gates (1999) have outlined an eight stage procedure for conducting marketing. These are:

a.Problem or opportunity identification and formulation

b.Creation of research design

c.Selection of research methodology

d.Selection of sampling procedure

e.Collection of data

f.Analysis of data

g.Preparation and writing of report

h.Follow up

a.Problem or opportunity identification

During this stage attempt is made to identify the problem at stake or the opportunity to be taken advantage of. Attempt is also made to grasp the scope of the problem and also the opportunity. The information needed in solving the problem and the way and manner it should be obtained is also determined.  After having grasped the scope of the problem or opportunity, the research objectives are outlined. It must be stressed that it is essential for the problem under investigation to be thoroughly understood as the other subsequent stages rest on this stage.

b.Creation of research design

At this stage, the researcher devises a plan or an approach for answering the research question. In doing so, the researcher must opt for an approach that is cost-effective and also provide the highest possible information for decision making.

C.Selection of research methodology

There are essentially three major methods for carrying out marketing research. These are surveys, observation and experiment. At this stage therefore the research should select one or a combination of them to collect the information needed.

d.Selection of sampling procedure

A sample is a subset of the population the researcher is interested in.

At this stage therefore, the researcher decides on which members of the target population should be used for the research… The researcher must determine whether he would give each and every member of the target population equal opportunity to participate in the research or only a select few shall be used.

e.Collection of data

This stage entails the collection of the information that the researcher is interested in.  This can be interviewing, survey questionnaire, and observation. The researcher can decide to collect the information himself or ask other persons to do so on his behalf.

f.Analysis of data

The data collected is analyzed at this stage to give meaning to it. From the analysis, it makes it possible for the researcher to interpret the results and offer recommendations and conclusion

g.Preparation and writing of report.

The analyzed and interpreted data must be communicated to the desired audience in a report. Since the objective of this stage  is to give understanding to what the researcher has found, the report was be tailored to needs of the audience.

h.Follow-up

At this stage, the researcher seeks to find out whether the results and recommendations made in a report have been used and also what has been the outcome of it

AReferences

1.Businessweek (2005). The Future of Tech, Businessweek ,20th June edition.

McDaniel, C. and Gates, R. (1999). Contemporary Marketing Research, South-Western College Pub

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.

Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.

In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.

It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the packet teas trade in India.

In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label … 720 lbs. Violet Label … 300 lbs. Green Label …180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the lower economic section of the Indians could afford.

When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that “Indians can never become tea-minded”.

This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.

As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.

Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.

In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in India

Brooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers’ lives.

Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)

Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that’s sprinkled with fresh green tea leaves.

It’s her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio pning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple’s relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in India

Brooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re’ marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.