Marks and Spencer

Abstract: This report critically analyses how the external and internal factors affect the strategies of M&S and modifies its business strategies. Even though M&S has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses […]

Abstract Currently, the retailer Marks and Spencer (M&S) is not only well-recognized among the UK citizens, although its branches are well established across the globe with many product categories available. During recent years, it has been found that the sales growth of Marks and Spencer’s merchandising, which has been its oldest and most important sector, […]