Martha Stewart: A Brand in Crisis

1. Stewart repeatedly denied any wrongdoing, despite the conviction and failed appeal, yet she still says she did nothing wrong. Is this the right strategy? Yes, admit your mistakes, learn from them and move on but don’t continue to make them over and over again. Stewart demoed that she engaged in any improper trading when […]

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Martha Stewart Trial

Martha Stewart went on trial on January 12, 2004 for conspiracy, obstruction of justice, securities fraud and making false statements in the stock trading scandal at ImClone Systems. Stewart’s sale of almost 4,000 shares of stock in ImClone Systems created suspicions of insider trading. After investigating the matter, the federal prosecutors suspected that she deliberately […]

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