Mass Media

Chris Evans launched “The Terry and Gaby Show” on Five in 2003, in an attempt to compete with ITV’s “This Morning”. In less than a year it had been axed.

Looking in detail at an episode from each show, identify the codes and conventions of the daytime TV genre, and suggest why “The Terry and Gaby Show” failed to dent the popularity of “This Morning”.

After looking at each of the episodes I found that the presenters in each one were quite the same. In both of the shows they have a man and a woman presenter and in both of the shows they seem very chatty and friendly. I think that in TAGS the presenters (Terry and Gaby) are better known and also have been in lots of different shows working together in the past. I think this shows that they should be able to work together very well and this should help the show, but as they know each other well it could make them more relaxed and so this could spoil it slightly as they talk to each other rather than the audience. In both of the shows the presenters are smiley and happy which is good because this should help people be more relaxed watching the show.

It also makes it more personal to the people watching. For TAGS I think the presenters are more well known and more famous they are well known for some of the shows they have been in and this could make people more likely to watch it. In TM the presenters talk to the audience more rather than talking to each other, which will definitely help the show but the presenters of TM (Fern and Philip) are not as well known and not as famous so people might rather see TAGS. I think that the presenters have nothing to do with TAGS being axed. I feel that the conventions for daytime TV presenters are that they have to be chatty, happy and friendly. Terry and Gaby are well known for being in lots of shows but most of the shows they are in are similar. In all of the shows they are in they are smiley happy and chatty which is the same in TAGS. This is probably why they were chosen for the show in the first place.

You haven’t really differentiated the presenters in terms of their brand image… they are not identical! PH

There are lots of different types of items featured on daytime TV the conventions for daytime TV are Celebrity news and interviews, real life stories, Gossip/News and competitions. In TAGS they had all of this stuff but their celebrities were not as famous as in TM. I think this is mainly because TM had been Going for much longer and so was more known in the celeb world this means more famous celebrities are more likely to agree to be on TM because it was more well known. In the episode of TAGS we watched the celeb they interviewed was mostly just on the show so he could advertise another show which was coming on channel5. In the episode of TM we watched they had a different variety of celeb’s interviewed which could be another reason it was more popular than TAGS.

In TAGS the competition prize was just a DVD player and the competition was very easy to answer they probably did this so that more people would ring with the answer witch would give them more money and as it was easy it would attract more viewers. This obviously didn’t work which is probably because the prize was not as good either. In TM the competition was harder to get but the prize was a holiday, which is much better than TAGS and could have helped them get more viewers. I think that the competitions didn’t have much to do with TAGS getting axed. For both of the shows They had someone on who spoke about celeb news and gossip and a bit of normal news.

I think that in TM it was much more informative and detailed and in TAGS it was much more comedy rather than real news and information. I think they mainly did this because they were trying to target a younger audience by making it more up beat and new. They tried to do this by putting in things to encourage young student viewers as well as the older generation. TM is more targeted at an older generation because they have things In to appeal to older people. I think that TAGS made a mistake by doing this because it is more likely that people who are older are going to be watching a daytime TV show so this could have been one of the main reasons TAGS got axed.

The conventions for the title sequence for a daytime TV show are loud cheery music, colourful and light settings and just some thing happy and jolly. The title sequences for both of the shows are very different; in TAGS it shows Terry and Gaby on their way to work and shows the way they are travelling. It shows that Terry is on a bike and is cycling to work and Gaby is being driven to work in a posh car she goes in the back of the television centre and Terry goes through the back.

In TM it has different coloured squares running along the screen some of these have different clips from the show, some have different relaxing objects in them and some just have colour. Both of these are very colourful and bright and both have very happy cheery music in but they both are very different. For TM I think that it has a better title sequence because firstly it has better more catchy music that everybody likes but in TAGS the music is cheery but a bit boring and only some audiences would have liked it. I think that this could have been one of the reasons that TAGS got axed because people might have seen the title sequence and then thought that the show was not for them.

I think that the set in TM is much more calm and relaxing which is good because in daytime TV it should be relaxing so they can relax from whatever job they are doing and sit down and not have to watch anything to bright and confusing. For TAGS the set is very bright and up beat and much more colourful. I think it is the convention of daytime TV to have a very bright set and to have it set up like someone’s living room with a sofa to make it look more homely. I think that the set for TM is much more relaxing and homely and that in Tags it is a bit too bright and colourful. This could have defiantly put people of watching the show. In TAGS They have a studio audience unlike TM who haven’t. I think that TAGS having an audience is good because it includes the viewer more because there are normal everyday people on the TV too but it is also good for TM not to have an audience because it means their wont be any background noises or laughs at the wrong time which could annoy people.

Rather vague, little use of media terminology (Mise-en-scene etc). PH

By Sam Iles

Sam, you have not properly addressed the points I raised from your first draft. Detailed examples are lacking (no mention of specific guests), nor do you make much reference to media concepts or theory (celebrity brands, mise-en-scene).

You do identify some of the codes and conventions of the genre and engage in some limited analysis of the strengths and weaknesses of each text.

Wisped is a valuable research tool for university students How do I do my research: Online source Firstly, I opened Google Search Engine and printed there the key words: Wisped – valuable – research. Then I used related terms as reliable, credible, source. My next step was to read background information on different sites and look for main ideas and issues being discussed, the terminology is being used. I built my statements: 1) Wisped AND credibility; 2) Value no Wisped; 3)Wisped AND credible OR valuable OR reliable OR trustworthy AND source OR resource.

I used the sites of different universities, because I consider them as the most suitable and credible. The main reason why Wisped isn’t a valuable research tool is: anyone who wants can post material, and the expertise of the posters is not taken into consideration. How do I do my research: Offline source To start with, I should find some articles on the following topic. First source I found is the article of Thomas Cheney, 2006. “An empirical examination of Wisteria’s credibility,” First Monday, volume 11, number 11 (November), where he states that Wisped hasn’t got ‘high’ credibility, but it certainly is not ‘low’.

His survey shows that 13 percent of Wisteria’s articles have errors. Then I searched for another article to have a wider view on this theme. I took a look at the work of Magnums, P. D. , Assistant Professor at the University at Albany, (2008), “Early response to false claims In Wisped” ; First Monday, 13(9). There he points that Wisped Is a reliable research tool because even If there are some Inaccuracies they are being deleted within 3 hours or less.

Online MBA Programs versus On-site Programs Andrew Cortez Ashford Managerial Marketing BUS 620 Sharif Muhammad October 23, 2011 Online MBA Programs versus On-site Programs With unemployment rates at an all time high combined with the increasing costs associated with traditional brick and mortar schools, online education is by far one of the fastest growing and thriving industries. As younger students are attempting to pursue traditional higher education, they are realizing that the costs are not only increasing daily, but the programs are longer in duration and often not a better education than the online line programs.

Those who have lost their jobs and need an edge over other unemployed candidates are finding that a B. A degree alone is often not enough and that in fact an MBA degree could greatly improve their chances as being more appealing to employers who have few jobs to offer to an overwhelming number of applicants. Those who do have jobs are often concerned about the stability of that job and this group is also is also looking towards those higher degree’s as to remain competitive and viable for their current jobs or for future jobs that may offer them more stability.

This group typically has high work demands and as a result, they have to weigh their options when it comes to returning to school to obtain that MBA. The number of college level distance learning classes offered online continues to increase as they offer greater scheduling flexibility to students, they appeal to students who like to work independently, and allow colleges to increase enrollment without building new classrooms (Werhner, 2010, p. 310). Understanding fully what your goals are, as well as what limits you may have will help to determine the right direction for a student.

The following will include a marketing plan that will assist in demonstrating the advantages of perusing an online MBA program as a viable and preferred alternative to an on-site MBA Program. 1. Company Overview: San Diego Higher Education (SDHE) is an online, for Profit Company that focuses on online education with the purpose serving its students as a viable method of obtaining an MBA degree via web-based courses through an accredited university. With the SDHE online MBA program, you can have the skills and experience you need to increase your chances for success by taking on the most complex leadership roles.

SDHE has been assisting San Diego residents in obtaining an MBA degree using the online medium since 2007. The company had initially targeted low income and or unemployed individuals, but it has expanded its offerings with the intent to grow towards all segments. Beyond practical skills, the program is also designed to foster thought leadership, innovation, and corporate social responsibility on a multinational, multicultural scale; SDHE is headquartered in San Diego California. Key Leaders of the company: Tanner C. Dean-CEO • Jeffery S. Anderson-CFO • Scott R. Howard-COO • Andrew Cortez-CMO Key Service Offerings: Online MBA programs with a specialization in Finance, Healthcare Marketing, Project Management, Human Resources, Information Technology, Global Management and Accounting. 2. Executive Summary of Marketing Plan: As the economy has continued to decline and unemployment has continued to increase, the need for affordable and accessible online educational options have increased.

The use of on-line instructional delivery methods by non-traditional adult learners continues to grow as technological and societal changes have enabled and encouraged this growth. The purpose of this marketing plan is to review recent marketing strategies with respect to how adults learn and tie that strategy into a discussion based upon a review of the suitability of, satisfaction with, and preference towards on-line instruction among adults. Some areas for improvement are discovered and recommendations are provided based upon these reviews (McGlone, 2011, p. 1-9).

It is expected that our marketing efforts need realignment as to become more relevant to all types of students. Where as our initial marketing plan was very narrow, the market has since completely opened up and we now are in a position expand our offerings to larger audience. We will propose to re-brand and redirect our SDHE as to appeal to a much broader demographic segment. The ultimate goal is to convince potential students that SDHE is a viable higher education institution that exceeds the offerings of our competitors while maintaining a lower cost for an MBA degree.

Our niche is that we are in fact a smaller institution and can therefore offer a more customized program in which students do not feel as though they are just a source of revenue for our company; they will feel as though they are receiving critical and accessible services that they will not receive from the larger institutions. 1. Description of Target Market: Demographic Segment: Male/Females between the ages of 22-45+ who have an understudy degree, income 35K-80K per year. Psychographic Segment:

Looking towards individuals who come from industries that have been most impacted by economy, such as real estate, banking, construction. , retail, home improvement, pharmaceuticals, marketing, cell phone, and automotive industries (Rampell, 2009). Geographic Segment: Target for this particular marketing plan should include California, Nevada, Florida, Arizona, Idaho and Louisiana as these states have been hit hardest by the recession (Kiser, 2010). Out of these states we need to look at specific demographics of these states as to assure that they are in alignment with our Demographic Segment, if they may be eliminated. . Description of Competitors: University of Phoenix: The University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association-access to campus-based and online libraries; academic advising; mentoring; tutoring; financial aid office-MBA (concentrations include: Accounting, e-Business, Global Management, Health Care Management, Human Resource Management, Marketing, Technology Management); joint MS in Nursing with MBA in Health Care Management.

Every University of Phoenix faculty must have a Masters or Doctorate degree. No classroom attendance, the curriculum is completely online. Strayer University: Strayer University is accredited by the Middle States Commission on Higher Education-access to campus-based and online libraries; career development assistance; academic advising; tutoring; financial aid advising-MBA (available concentrations: Acquisition, Human Resource Management, Management, Marketing, Supply Chain Management). Baker online:

Baker College is accredited by the Higher Learning Commission and is a member of the North Central Association through Baker College-access to campus-based and online libraries; career counseling and placement assistance; academic advising-MBA (available concentrations: Accounting, Computer Information Systems, Finance, General Business, Health Care Management, Human Resource Management, Industrial Management, International Business, Leadership Studies, Marketing) Columbia Southern University:

Distance Education Training Council (DETC) – Online library with 24-7 librarian services, academic and financial aid advising, and student services-General concentration, optional concentrations (E-Business and Technology, Finance, Health Management, Hospitality and Tourism, Human Resource Management, International Management, Marketing, Project Management, Public Administration, Sport Management). 3. 0 Description of Product or Services: SDHES’S MBA program refines the existing skills that the students already posses.

Through our unique 18 month program students can complete the entire program and earn their MBA. The program will provide a solid understanding in all areas of business, from the fundamentals to specializations in Finance, Healthcare Marketing, Project Management, Human Resources, Information Technology, Global Management and Accounting. The specializations will give students the opportunity to deepen their knowledge by focusing on their specific areas of interest. The entire program is online and students are designed for the busy schedules of its students. . Marketing Budget: This particular budget is for a twelve month re-launch and re-branding of its current offerings as to expand our current customer base. The amount required for this is $960K and the break down of expenses is as follows: • $120K-Website update to include up to date and current functionality. • $600k- Media to include social media campaign (Banner ads/email blasts/news letters) to correspond with Billboard, television and print add. • $120K- Marketing items to include flyers, inserts, sales brochures and misc. ollateral as deemed per region. • $60K- PR to include press releases, public appearances etc. • $60K- Outreach to local business, to include employment agencies. Outreach will be a more grass roots approach to specific communities. 5. Description and Location: Online academics can open itself to a much larger market segment as the virtual classrooms are much larger than a traditional class room. Because the MBA program would be completely online it is available to anyone with the technology of a computer and internet service.

Internet/ web site searches are the key locations where potential students will initially look for our product; this is why so much of the budget will be spent on website design and functionality. Distribution channels such as face book and Google banners will be used. Street teams will be used at trade fairs, conventions and job fairs. We will also offer larger corporations incentives to post information on their internal websites advertising educational resources to their employee’s.

Mall Media will also be used to advertise; larger regional malls can have up to 1 million + in monthly foot traffic, this medium is often more effective than traditional billboards as the customer is walking slowly and more likely to see our advertisement. 6. Pricing: Identifying the pricing the appropriate pricing category for our program should be very easy as we will remain competitive but we will still remain on the lower side. With so many online schools that currently in operation, potential students do have several options available.

Because we are in a tough economic climate, pricing is more crucial than in previous years. Yes, benefits and features are extremely important as well, which is why will not be the lowest but will be towards the bottom from a pricing perspective. We will also offer discounts to certain corporation whom we will be partnering up with and in addition we will be offering a military discount as well. The current pricing range for online MBA programs range anywhere from 60k to 20k and so our pricing will at about 30K for the program, not including course materials, technology fee’s etc.

This competition oriented method of pricing will make us very appealing to our potential students, while still allowing us as a company to remain profitable. 7. Summary and Implementation: In order to maximize new student enrollment we must stay ahead of the competition. We are an online school and so our online presence needs to be the area of most focus, from a marketing perspective. Our website needs to be as intuitive and easy to navigate as possible; it must draw the customers in and connect with them. This being said, an overall marketing campaign that is in line with the new website is essential.

We must remain focused, within this campaign, on the ease and accessibility that our online MBA can provide them with all while being priced very competitively. Our efforts must be geared towards the quality of the education as we will be compared side by side to our direct competitors, our demographics are very computer savvy and so it is important that we remain a viable option through a flawless reputation. We shall also be strategic with the timing of the implementation of this marketing plan by researching unemployment trends to help us to determine timing (probably at the in December and January).

In addition; we want to want to make sure that we are capturing the fresh graduates and so the months of April-June are months to focus on as well. This re-launch is something to be very excited about. We need internal by in from all departments. With flawless execution this marketing plan has the potential to increase our bottom line profits by up to 20% over last year. References Kiser, G. (2010, March 23). The Cities Hit Hardest by the Recession: Brookings Institution [Business]. Huffington Post. Retrieved from http://www. huffingtonpost. com/2010/03/23/the-cities-hit-hardest-by_n_509744. tml#s75345&title=1_Cape_Coral McGlone, J. R. (2011). Adult Learning Styles and Online Educational Preference [Journal]. Research in Higher Education Journal, 12, 1,9. Rampell, C. (2009, January 26). Layoffs Spread to More Sectors of the Economy [Money Matters]. The New York Times. Retrieved from http://www. nytimes. com/2009/01/27/business/economy/27layoffs. html Werhner, M. J. (2010). A Comparison of the Performance of Online versus Traditional On-Campus Earth Science Students on Identical Exams []. Journal of Geoscience Education, 58(5), 310-313.

ABS-CBN’s strength in content creation allow them to provide more value to their advertisers by way of innovative creative executions across free TV, cable TV, radio, print and the new media platforms (mobile and the Internet). Licensing and branded entertainment, including brand and product integration in our programming, also enhance their airtime revenue potential while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over, Felipe L. Gozon, chair and chief executive officer for GMA Network, said.

ABS-CBN continues to be the number one TV station in June with an average national audience share of 37% or five points higher than GMA’s 32%, according to recent data from Kantar Media. The Kapamilya Network’s primetime teleserye “Mara Clara,” which Filipinos followed religiously through the months until its intensefinale last month, topped the list of most watched regular programs for June with an average rating of 38. 6% Out of the top 15 currently running programs, ABS-CBN took eleven spots and secured the top eight slots. They are:

• “100 Days to Heaven” (34%),
• “Maalaala Mo Kaya” (30. %),
• “Guns and Roses” (28. 7%),
• “Pilipinas Got Talent” (28. 4%),
• “TV Patrol (27. 5%),
• “Minsan Lang Kita Iibigin” (26. 6%),
• “Rated K” (23. 8%),
• “Wansapanataym” (23%)
• “Gandang Gabi Vice” (20. 1%),
• “Goin Bulilit” (20%),
• “Mula sa Puso” (18. 8%).

Therefore, as consultants, we would recommend you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more audience shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.

Technology’s Impact on Communication With new communication technology being introduced almost daily, the classical definition of how we communicate must constantly be redefined. Conversations now exist in a myriad of formats, most of which have only been around for the past 20 years. Faceable, Twitter, and various other current forms of social media now influence how we communicate. Modern technology offers a sterile virtual environment that lacks physical dimensions such as space and time.

Modern immunization has progressed so much since the nineteenth century; we now question what Is real human interaction? Medal constantly evolves, which makes studying It difficult. Mass media greatly effects how we perceive other cultures, communities, and ourselves. The Invention of the telegraph, telephone, and radio transformed society In the 1 9th century. The Invention of the Internet changed how humans communicate forever. Unlike the others the Internet has become interwoven into our lives. The invention of smart phones and other Internet capable mobile devices ensures constant connectivity.

We are now connected to Mass Media for the majority of our waking hours. News of earthquakes to wars around the world instantly zaps into our pockets regularly. Media directly influences how we create our own personal identity and how we perceive others. According to Michael Bugged author of Interpersonal Divide, media even shapes how we understand our own social identity. Constant connectivity gives us the freedom to control where we put our attention. People text and go on their emails during meetings. We use Faceable while out with friends.

Now we create our own experience editing, deleting, and thus touching our thoughts and Ideas that we share. Faceable and Twitter offer us a perception of reality customized to our individual tastes and views. If we can live our lives only paying attention to what we chose to us will well miss something important? The novel Interpersonal Divide by Michael Bugged takes a critical analysis of how modern forms of technology have eroded our sense of community. Budge]a ask the question, “If electronic communication keeps us wired to the world.

Why, then do so many feel displaced in the global village? Modern communication offers such a did array of conveniences, but distances us from our humanity. E. B White, of The New Yorker 1948: Television hangs on the questionable theory that whatever happens anywhere should be sensed everywhere. If everyone is going to be able to be see everything, In the long run all sights may lose whatever rarity value they once possessed, and It may well turn out that people, being able to see and hear practically everything, will be specially Interested In almost nothing. White 3) Mass media and its 24-hour news coverage perpetuate stories from around the world to its unman condition as portrayed by television. Bugged says overexposure to current forms of media may leave us unsympathetic or uninterested in everything around us. We choose to spend more time with our electronic devices, and not with each other. Children say, “l love you” to there parents through text messages. Bugged believes modern forms of communication have not only changed society, but also us as individuals.

The Internet offers us a way of customizing our experience in society, giving us the freedom to choose our interactions. He believes that humans seek acceptance and the Internet offers that. Without acceptance, we feel unloved. Without love we feel afraid. Lacking time, space, and form the Internet narrows perception and caters to our desires. Without the sense of community we feel unfulfilled we lose essential interpersonal communication skills. The real and virtually real blend so well that we cannot properly ascertain what is genuine from what is not.

With all the technological advancements something as simple as tone cannot be properly communicated through cyberspace. In rigid text conversation often the meaning of what we are trying to say to each other gets lost. Bugged believes cyberspace lacks authenticity, citing that private enterprise controls what we do and see. All technology in its infancy suffers from public ridicule and change. The biggest difference now is that change has happen in such short period of time. The printing press made millions literate, but put copy scribes out of business.

The telegraph helped war become more strategic, but made war more violent. The radio made current events current to everyone, but instilled inherent fear into everyone. All these innovations came with great change to how we communicate. Today we can only speculate what negative changes the Internet will bring to society. We know the convenience the Internet brings, but what about the negative impacts? The Internet has changed the nature of entertainment, business, government, stock trading, and much more. 5000 years ago the invention of written language allowed people to communicate, without needing to be face-to-face.

Early Mesopotamia would scribe onto walls of caves messages to their counterparts, thus creating the first virtual reality. The printing press of the fifteenth century made it possible for hosannas of people receive the same information at the same time thus creating Mass Media. Telegraphs made direct communication possible at long distances, while telephones and radio let us communicate verbally. These technologies changed how society operated much like the invention of the Internet would in the twentieth century.

Rapidly integrating into every facet of our lives the Internet has changed society faster then any of the other forms of media. Cyberspace offers us convenience and control like we’ve never experienced before. Being able to see your Ovid ones faces when you tell you are getting married, from 500 miles away now seems ordinary. The Internet allows us to get directions to a restaurant, check table availability, and the manager on staff all while brushing our teeth. We drive cars that now require Internet connectivity to function. We say things like “Google it” to prove our points in conversation.

We even sleep with our mobile connected devices. People now sit in Social gatherings like Bars and parties in complete silence; we are now together yet alone. Joshua Moneywort, No Sense of place: The evolution of media has creased the significance of physical presence in the experience of people and physically present; one can communicate “directly’ with others without meeting in the same place. As a result, the physical structures that once divided our society into many distinct spatial settings for interaction have been greatly reduced in social significance. Moneywort 2) With technology making virtual direct communication possible, interpersonal communication skills are needed more than ever. Often limiting non-verbal communications like touch, posture, and smell virtual immunization only offers a small percentage of the complexity of a face-to-face conversation. Large companies like Faceable and Apple continuously morph and change how they conduct business. Interpersonal contact is multidimensional; it exists in a specific time and place. Contact is the basic component of community in human relationships.

The Internet alters our perception of the world and our place in it. We over indulge in technology isolating ourselves from humanity. As society grows and become more complex so must technology. We must ask the question of when does technology stop and society begin? Bugged says: The transformation of society from the real to the virtually real has been occurring since the nineteenth century, affecting how we perceive others and their cultures, communities, priorities, activities, and whereabouts. Bugged 1) The media offers a glance into other cultures and community virtual reality is not a new concept. What Bugged is trying to say is that now we are becoming saturated with medias influence. Just about every facet of our lives now has some sort of device that offers some sort of prescribed convenience. Modern technology helps control our daily lives to an extent never thought possible. As a result, the way companies conduct their business has changed. New technology usually means a restructure in the labor force; the difference now is the speed in which it has happened.

In 1994 roughly 3 million people, mostly Americans had Internet access, the fugue that increased to 26 million the next year roughly doubling every year after till the year 2000. Companies have downsized and implemented technology to replace its human workers. From automated call centers to online tech support, business has downplayed the importance of interpersonal costumer service. Not only is business lacking in human- to-human interaction, we are too. Small mobile devices like the phone can do everything, even tell you a Joke.

Society has evolved quicker in the last 20 years than ever before. Over the past 10 years, studies of mobile communication has shown, those devices in our pockets, are so psychologically powerful that they don’t only change what we do, they change who we are. Things we do now only a few years ago we would consider odd or strange, now seem familiar. We check our devices first thing the morning, before even saying hello to our loved ones. We have minor anxiety attacks when our phone battery dies. We take short breaks during social periods to check our Faceable and Twitter feeds.

We feel it necessary to take pictures and update statuses of every waking minute of our lives. I share therefore I am. Technology has created an alternative society- one that is digital, a society where we can create our own persona and manage our identity. A world where we can control how our peers perceive us. Relationships are complex and varied, the Internet is linear and sterile; can it truly replace face-to-face interaction? We should not rely on Edie and technology to attain enduring relationships, which interactions and today pales in comparison to face-to-face communication.

Technology can be the links through which we engage and befriend each other but to establish true relationships we must learn how to balance between the two societies. The classical definition of how we communicate has been redefined. Conversations now exist in a myriad of formats, most of which have only been around for the past 20 years. Current forms of social media now influence how we communicate. Modern technology offers a sterile virtual environment that lacks physical dimensions such as pace and time.

Bugged calls attention to the problem that develops when we spend too much time in cyberspace rather than in real society. Constant connectivity gives us the freedom to control where we put our attention. The media and virtual communication shapes how we understand our own social identity. Overexposure to the media may leave unsympathetic or uninterested in everything around us. These days, those devises in our pockets are changing our minds and hearts offering us gratification. One, that we can put our attention wherever we want it to be; two, that e will always be heard; and three, that we will never have to be alone.

Introduction

Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2. 7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys.

Not only is it the most read among all sectors and ages, it is also the country’s most trusted source of hard-hitting news and countless exposes. Distinguished by award-giving bodies like the Catholic Mass Media Awards, Jaime Ongpin Awards for Investigative Journalism and Anvil Awards, it is the Philippines’ most awarded broadsheet with over 200 awards and citations. Besides being the country’s leading journalistic voice, the Inquirer is also strongly committed to social responsibility and has taken an active role in various socio-civic programs.

Its business savvy and social conscience have been recognized with the Agora Award for Outstanding Marketing Company of the Year in 1998, Anvil Award of Merit for its participation in Tabang Mindanaw and Gold Quill Award of Excellence for Economic, Social and Environmental Development in 2003. It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day.

It won a special citation from the Catholic Mass Media Awards for its environmental initiatives and a Gold Quill Award of Excellence for its youth readership program. Its meaningful goal of making a difference in the everyday life of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the country’s no. 1 newspaper, the Philippine Daily Inquirer will remain steadfast in its commitment to bring “Balanced news, fearless views” to readers when and where it matters.

History

The Philippine Daily Inquirer was born in the last days of 1985. Like its predecessors, the Mr. and Mrs.

Special Edition and the weekly Philippine Inquirer, it was to play an important role in helping bring about chronicling the historic EDSA revolution. The Sandiganbayan on December 2, 1985 acquitted all 25 soldiers and a civilian accused in the Aquino-Galman double murder case. At about the same time, President Ferdinand E. Marcos called for a snap presidential election. Ms. Corazon C. Aquino, widow of Sen. Benigno S. Aquino Jr. , was soon nominated by the opposition to run against Marcos. A strong demand then arose for a credible alternative broadsheet that would compete with the three national dailies controlled by the government.

Mrs. Eugenia D. Apostol, Chair of Mr. & Ms. Publishing Co. , and a group of media people organized the INQUIRER to meet the demand for a credible broadsheet. The group headed by Mrs. Apostol wanted to have a newspaper that was truly independent, free from the influence of interest groups. The INQUIRER started publishing with less than P1 million in seed money, its maiden issue, published on December 9, 1985, sold 30,000 copies. The first issue said that the INQUIRER would chronicle the times with candor and courage. The paper later adopted the slogan “Balanced News, Fearless Views.

The new daily was housed in the dilapidated one-story Star Building on 14th and Railroad streets in Port Area, Manila. It was put out by 40 editors, reporters, correspondents, photographers and other editorial employees working in a 100 square meter newsroom. Columnist Louie Beltran was named its Editor-in-Chief. The INQUIRER’s circulation increased as Ms. Aquino’s campaign picked up. By January 1986 it was selling 100,000 copies and by February 1986, shortly before the election, it was selling more than 250,000 copies and circulation was continuing to climb beyond the 300,000 mark.

After the EDSA Revolution, the circulation settled down, but the INQUIRER still ranked second among the top broadsheets with 175,000 paid copies daily. On June 27, 1986, the INQUIRER transferred to the former Madrid Restaurant on EDSA. The new president, Ms. Corazon C. Aquino, was the guest of honor at the inauguration. In its first year of operation, the Philippine Daily Inquirer, Inc. ranked 339th on the list of top 1,000 companies of the country. Since then it has been consistently on the list in 1988, 530th; in 1989, 467th; in 1990, 451st in 1991; 451st again; in 1992, 349th ; in 1993, 333rd; in 1994, 315th; and in 1995, 296th.

Frederico D. Pascual, former assistant managing editor of the Daily Express, was named executive editor in February 1987, replacing Beltran. Pascual was appointed Editor-in-Chief two years later. On Sept. 22, 1987, two veterans in newspaper management joined the INQUIRER: Mariano B. Quimson, Jr. as president and Ben M. Pangilinan as Vice President for Marketing, it was also at that time that the INQUIRER received an additional capital infusion. In November of that year, the INQUIRER began setting up a modern electronic newsroom Today, the entire editorial and production operation of the INQUIRER is 100 percent computerized.

On November 17, 1987 the INQUIRER moved again, this time to the BF Condominium on Aduana Street, Intramuros. It was in 1990 that the INQUIRER overtook the lead of another daily and became the country’s biggest circulated broadsheet. This was validated by a circulation audit conducted by Sycip, Gorres and Velayo for the Print Media Audit Council which found that the INQUIRER had an average net paid daily circulation of 200,759 for the period of October 1989 to March 1990. Since that time the INQUIRER has consistently led in the circulation ratings.

The BF Condominium building was damaged in the earthquake of July 1990. On January 5, 1991 the INQUIRER transferred to the YIC building on United Nations Avenue and Romualdez Street in Malate. On June 14, 1991, Leticia Jimenez Magsanoc, columnist and associate publisher, was appointed Editor-in-Chief. On January 26, 1994, Ms. Apostol, the INQUIRER founding chair, retired and Ms. Marixi R. Prieto took over her post. A group led by Eduardo Espiritu, former PNB president bought Ms. Apostol’s shares in the company. Previously, a group headed by Ms. Prieto had bought into the Philippine Daily Inquirer, Inc.

On Feburary 4, 1994, the PDI board of directors appointed Isagani Yambot as publisher. The INQUIRER transferred to its building on Chino Roces Street (formerly Pasong Tamo) corner Yague and Mascardo Streets in Makati City on January 5,1995, its printing press was installed earlier, only about 20 meters away from the office building. The INQUIRER is now the No. 1 newspaper in the country in terms of ciculation and readership. It has a daily average circulation of 250,000 and a Sunday circulation of 270,000. Based upon the Asia Research Organization’s (ARO) trimedia survey, it is estimated that more than 2. million readers nationwide are now reading the INQUIRER. Of the INQUIRER’S 416 employees, 192 are with the editorial group and 224 with the business group. In addition to its 56 regular reporters based in Metro Manila, the INQUIRER has 90 provincial correspondents who cover the news throughout the country. It has four news bureaus in Baguio City (Northern Luzon), Legaspi City (Southern Luzon), Cebu City (the Visayas) and Davao City (Mindanao). To date, The Inquirer is the most awarded broadsheet. It’s writers have been honored with over 100 awards and citations.

It was chosen Newspaper of the Year by the Rotary Club of Manila in 1992 and was lone print media awardee in January 1995, during the visit of Pope John Paul II, when it was cited by the Catholic Mass Media Awards for Best News Reportage. In May 1997, it was again given the CMMA award (now the Lorenzo Ruiz Award) for its “pork barrel” series. It also received the Webby Award for its website (www. inquirer. net), and Agora award for Marketing Company of the Year, and in 1999, the grand prize of the 1998 Citibank Excellence in Journalism Award (Elena Torrijos) as well as an Anvil Award for Merit for its Tabang Mindanaw campaign in ’98.

In May 1998, Ben Pangilinan formally retired from the office and was succeeded by Alexandra P. Romualdez as president. The INQUIRER has come a long way from December 1985 when it started on a P1 million budget and enjoyed an initial circulation of 30,000. It is now the daily newspaper with the biggest circulation and readership. It is considered one of the most influential dailies in the country today. III. Mission, Vision, and Values The mission of the Philippine Daily Inquirer is to be the dominant, most respected and influential Philippine media organization for Filipinos here and abroad.

Generally speaking, they want to be known having an important role in the society. Not only locally but to be acclaimed internationally. Their vision is focused on becoming a world-class processor of news and information, publishing the country’s newspaper of record, informing and influencing our public, providing other excellent services and serving as a catalyst for social progress – all within the framework of a liberal democracy. And lastly, their corporate values which are focused on these things as follows: Excellence

We uphold the highest standards in journalism and provide top-quality service to readers, advertisers and clients. We perform our roles to the best of our abilities and continuously seek to improve our expertise and skills. We strive to be reliable, accurate, efficient and effective in the delivery of our services and management of our finances. Integrity We abide by the principles of honesty, fairness and incorruptibility in our journalistic, business and interpersonal conduct. Through these, we establish our credibility and become worthy of the trust of our stakeholders.

Editorial Independence

We maintain the freedom to take a position regardless of external and internal pressure, ensure that we hear out all sides, decide responsibility without fear or favor, and respect independent thinking and freedom to express views and opinions. Responsibility We work for the betterment of our nation and strive to preserve and conserve resources in all our undertakings. Teamwork We respect and trust each member of the team and work harmoniously to achieve the organization’s goals. Dynamism We continuously improve and respond to the changing needs of the environment, the market and the organization.

We adopt an open-minded, forward-looking and proactive stance in meeting the challenges of the future. In upholding these values, we seek the guidance of Divine Providence to attain higher levels of development.

S. W. O. T. ANALYSIS

This is an analysis which enumerates the strengths, weaknesses, opportunities and threats. Philippine Daily Inquirer has fully established a good name in the media industry. It is known as one of the best leading newspapers in the country. We have asked few people with regard to their opinion about the newspaper to determine its strengths and weaknesses.

STRENGTHS

• The main strength of PDI is their news paper Name. No matter where people live, almost everybody knows their news paper Name.
• The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper.
• It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day.
• Following the principle of honesty, fairness and credibility when giving information.
• One of the reputed news paper industries today. They have digital edition available to all readers.
• Good reputation among customers.

WEAKNESSES

• PDI news paper is not readable by a commoner.
• High cost structure. Not all people can afford the price of the news paper.

OPPORTUNITIES

• Aside from the internet (inquirer. net) and radio (radio inquirer) there is the opportunity for the famous publisher to go on television.
• As a medium, it helps to inform the general public to be aware of the latest events in the country in all aspects be it in the politics, showbiz, economy, etc.. Another thing is it emphasized quality news reporting which can bring up the mind of the people to think broader things in life.
• It also helps the economy in terms of employment, as they hire people who qualify to their requirements.
• It plays a good competition in the media industry which can influence other media companies to perform a healthy and balance information to the public.
• THREATS
• Because of the many forms of new media, people would not be interested anymore to subscribe to newspaper
• Because of the majority of the Filipinos are uneducated, they tend to prefer to buy newspaper which are printed in tagalong. In terms of price, small media companies who print newspaper in tagalog are more affordable so they patronize more on them.
• The computers and internet can affect the print media to boom the industry specifically the newspapers because they can also be read through the internet without buying them.
• If public would not patronize their newspaper chances would be more unemployment scenario if the company closes if they could not survive anymore.

Competitors

In the world of media, competition is never an outcast.

Even television and radio stations are all aiming to be number one, and so as all the newspaper companies throughout the country. Philippine Daily Inquirer is only one of those competing newspaper companies. One of the most famous newspapers in the country is the Manila Bulletin. The Manila Bulletin (also known as the Bulletin and previously known as the Manila Daily Bulletin and the Bulletin Today) is the Philippines’ largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as “The Nation’s Leading Newspaper”, which is its official slogan.

Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times. Its name was changed from Bulletin Today on March 12, 1986. It was originally owned by a Swiss expatriate named Hans Menzi. The Manila Bulletin survived the Martial law era of President Ferdinand Marcos for propaganda purposes. The newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin Publishing Corporation (the paper’s controlling company), also owns the Manila Hotel, Centro Escolar University and Euro-Phil Laboratories.

The company has been listed on the Philippine Stock Exchange since 1990, and had revenues of approximately US$45 million in 2004. Besides its flagship it publishes two other daily tabloids, Tempo and Balitia, as well as nine magazines such as thePhilippine Panorama, Bannawag, Liwayway, Bisaya and a host of other journals in English, Tagalog,Cebuano and other Philippine languages. Another newspaper that is reigning in the media organization today is the Philippine Star. The Philippine Star is a daily English-language broadsheet newspaper based in Manila and circulated nationwide in the Philippines.

Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong and Saudi Arabia. It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with other Philippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47. percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47. 3 percent of the market, up from 35. 7 percent the previous year. A separate survey by the Nielsen Media Research – Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion’s share of advertising expenditure among all other Philippine broadsheets. It reports P2. 97 billion worth of advertising went to the Philippine Star, followed by P2. 8 billion for the Philippine Daily Inquirer, and P1. 35 billion for the Manila Bulletin. All of the leading newspapers today already have many similarities today. It only depends on how they market themselves to prove that they are better than anybody. Some of the other newspapers gaining prestige today are Manila Times, Business Mirror, Manila Tribune and many more. VI. Recommendation Philippine Daily Inquirer has already done all the best to establish their good name and image in the media industry.

Based on the analysis that we did, I would like to focus more on the suggestions to improve their weaknesses and make it become part of the strength. We have stated in the weaknesses that Philippine Daily Inquirer is not readable by a commoner and it is something that seems to be a high cost structure. We would like to recommend to the company to have a Filipino version of the newspaper written in the native language so it is easier for all types of readers to understand the content and meaning.

Make it friendlier to all readers. Because today, not all Filipinos are able to understand the English language and most of them belong to the middle and average classes only. Even those who are really capable of reading in the English language are not becoming interested in newspapers written in English simply because it needs a little more of effort to fully understand. When it comes to the high cost structure, we would like to recommend to the company to lessen the pages.

As one of the readers of their newspaper, we find it a little too hard to understand and our interests focus only in one page or two. We don’t really like reading all of the pages of the paper. Another suggestion, make it more attractive. Just like with the advertisements of products, make it pleasing for the eyes of their readers. Also make it more affordable for the Filipino people.

Throughout history there have been several factors that contributed to the historical evolution and development of the various mass media in the United States. Print, broadcast, and electronic media have changed drastically since man was first introduced to them. The speed of these changes are occurring more rapidly now, altering the different forms of media along with it. Though these changes have brought forth many benefits, a few negative impacts have been brought along as well. Print media has been used by people to spread information for centuries, dating all the way back to 59 B.

C. by Julius Caesar. Caesar created the “newspaper” to tell the public about important events. During this time news was written on large white boards, which were located in places where people would usually go. Later the Chinese created the first hand-written newspapers. In 1447, Johann Gutenberg invented the printing press. Gutenberg’s creation made the exchange of people’s ideas much easier. Newspapers did not start having publications on a regular basis until the beginning of the 17th century. Print media completely transformed after the creation of the telegraph in 1844.

Then finally in the 19th century, newspapers have became the primary source of news. Since the introduction of broadcast media in the 1900’s, print media has had to reevaluate their position as an information provider. Broadcasting media started with wireless telegraphy which was dots and dashes carried by radio transmissions. Audio broadcasting services that traveled through radio waves sent from a transmitter to an antenna became very popular quickly. People all across the world tuned into their radios regularly to hear current events.

Television eventually began to take the place of radio in the 1950’s. During the cold war, shortwave broadcasting played an important role in keeping people informed. FM radio changed younger Americans interest in radio in the 1970’s. Many stations would play entire record albums instead of just the top songs. In the 2000’s digital radio and satellite broadcasting became extremely popular. Electronic media is a form of media that uses electronics or electromechanical energy in order for its viewer to receive the content.

Electronic media sources most commonly used by most people are audio and video recordings, multimedia and slide presentations, disk, and online content. The newest and most common form of electric media is in the form of digital media. The rise in electronic media can be dated back to the 1960’s. In 1968, the U. S. Department of Defense created a network to where different computers could communicate with one another. A student at the University of Minnesota developed the internet years later. The Web included images, audio and video features, and hypertext links.

People can gain unlimited sources of information whenever and whenever through the internet. In the early 1990’s local and national newspapers became based online. By the early 2000’s most magazines were even located online. Now, electronic media has almost completely taken the place of print media. In my opinion, broadcast media tends to have a uniting influence and it also niches audiences based on demographic consumer needs. People begin to feel a connection with the individuals they watch on television or regularly hear on the radio.

This connection makes that or those particular individuals opinion have as huge impact on most of their viewers. MSNBC is known for being more democratic in nature, using social networks as an outlet to promote its cultural hegemony. Broadcasting medias such as MSNBC, Fox News, and PBS are visibly more diversity exemplified as opposed to other stations. They focus on politics and are mainly just concerned with showing their belief in a positive light, while putting a negative spin on other beliefs. Americans should be concerned about this, because it influences people on terms that may not be truthful.

Strategies media professionals from different industries have historically used to adapt to societal and technical changes include changing from print media to being online based, business developing pages on social networks, and interacting with its viewers. Certain changes have been made by the different forms of media in order to keep up with the latest trends in technology. I believe in the future, print media will be extinct and electronic media will be the main and maybe even only form of media.

When attempting to prosper in the American marketplace, media professionals face the challenges of keeping up with the growing requirement for owners of content to arrange multi-format content in order to fully maximize new forms of digital technology. Legal challenges media professionals face include privacy, advertising, agreement terms, security concerns, and ensuring people with disabilities are able to access their content. In conclusion, several events have had to take place in order for our several medias to be where they are today.

This paper displayed some of the influences broadcasting and print media had on people. Print media has been used to spread information to people since the B. C. years. Digital media had virtually taken the place of print media, causing a drastic decrease in actual newspapers making them and magazines mainly online based. Electronic media continues to dominate all other forms of media and appears to grow even more powerful throughout the years.

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