McDonald’s – the 90th largest economy in the world – feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers In the US per year and Is the world’s largest toy distributed. McDonald’s also created the Ronald McDonald House charity, which houses more than 6000 families a year in Australia alone. However, this Illinois-based […]

Overview: Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U. S. has slowed, the picture outside the U. S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing. McDonald’s has responded to these changes by altering their basic products (when necessary) to fit the requirements […]

In 2008 McDonald’s management made a decision that was publicly criticized by all of the Dollar Menu enthusiasts. The fast food company decided to remove that second extra slice of cheese from the infamous fan-favorite Double cheeseburger. They have also experimented in various markets what the reaction would be when they introduce the McDouble burger with only one slice of cheese versus the Double cheeseburger. […]

McDonald’s continued success as a business organization can be attributed to its brand name. Because of international recognition of its brand, the franchisees are continuously attracted to the McDonald’s brand. Presently, it operates in more than one hundred countries and its restaurants have reached more than 31,000 stores worldwide. In view of its continued growth, Jack Greenberg, former chairman of McDonald’s USA has once declared […]

McDonaldization was a term originated by sociologist George Ritzer in his book The McDonaldization of Society (1995). In this book, he described the process through which a society takes shape the characteristics of a fast-food restaurant. For Ritzer McDonaldization displayed a rationalization, or moving from traditional to rational modes of thought, and scientific management. In his theory,  Max Weber displayed the model of the bureaucracy […]

If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the […]

Training and Motivation at McDonalds McDonald trains almost 55,000 employees each year. Each year, it also  dedicates over A? 10 million to ongoing employee training, providing  people with valuable skills. Work experience at McDonald’s is a foundation for future employability, particularly as the UK labour market continues to  evolve. With the increased demand for skilled workers, a job which  offers ongoing training with a leading […]

Introduction This paper highlights an example of cultural problems confronting global companies in conducting its global businesses. The company of particular focus in the paper is the McDonald’s corporation who is currently recognized as the world’s largest fast food chain (Wikipedia, 2007). The paper briefly discussed the big controversy faced by the company which had started in the year 2001. The early portion of this […]

1.0 Introduction 1.1 Introduction The term restaurant is an establishment where food is prepared and served to the people and always/almost refers to any sort of dine-in. Restaurants range from simple dining places where food is catered to people nearby or tourists for a reasonable price to expensive eat-outs serving food and wine in formal outfits depending on the local culture and tradition. Restaurants are […]

All companies have a responsibility to the public to ensure that their products are not harmful in any manner.  Presently, America is facing a national health crisis as the number of adults and children suffering from obesity continue to rise.  Companies that provide food to the public need to make sure their foods are nutritious and fit for human consumption. McDonalds was socially responsible in […]