Pestel Analysis for McDonald’s

It’s a well-known fact that technology is the future. The use of robots in the food industry will be a common trend in future and McDonald’s global organization is mainly controlled by IT systems. Their IT systems development is colossal and the technology serves as a fuel for the company to accelerate the progress.The social […]

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McDonald’s Will Soon Have Self-Serve Kiosks and Mobile Ordering in U.S. Stores

McDonald’s, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, “smart” menu boards, custom sandwiches and table service, executives said on Thursday. The 61-year-old fast-food company has been overhauling its food with simpler ingredients and selling breakfast items 24-hours a day, but it is playing catch up […]

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Essay on McDonalds: SWOT analysis

Among the alternatives given above, the second alternative will be the best solution that should be implemented. McDonald’s should utilize its ability to innovate products in order to be more responsive to the needs of the Chinese market. Popularity, good customer service, strategic locations, and excellent promotion will all be useless if the products themselves […]

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