Media Gender in a Modern Age: A Review
There are many impacts on how we see men and women and media is the most common. Therefore, it is the most powerful one. Women during our everyday lives, media inject their intelligence in our consciousness in each turn. Advertisements are a crucial and accessible way for organizations to make themselves popular in society. The popular strong ways of commercial are television, journals, or Magazines. It’s mostly because the majority of societies prefer giving awareness to those varieties of technological communication. There are three different ways to represent media gender. First, the women are under-represented which inaccurately states that men are the cultural kind and women are worthless or vague. Next, men and women are labeled as stereotypical behaviors that reflect and encourage culturally supported aspects of gender. Third, the representation of relationships in men and women indicate pleasant roles and normalize power upon females.
In Jean Kilbourne’s article, ‘Two Ways A Woman Can Get Hurt’, the author explains how the advertisement presents females and males as vulgarized and sexualize in commercials. For one example, she influenced out how some brands use nudes on the commercials or advertisements so they can sell their products. She claims that men and women are being misled as sex symbols and tools by the quantity of media. Kilbourne told that pornography is extremely more dangerous when its praise of abuse and violence represents in the mass media. Greatest of the intensity in the male is performed by these certain ads because as they see in mass media, males are displayed beyond everybody and they imagine to like them in the real society or community.
In the Jamie Santa Cruz’s article, ‘Body Image Pressure Increasingly Affects Boys’, the author names out, how the interest of weight and eating disorders are rising in men but the predictions are not the same in men’s and women’s. Cruz’s debates that the mass media acts a major role in men’s physical fitness. Most of the advertisements simply show fit in men’s in their advertisements and even the figures or models are showing more thins. The runway models perform major roles in middle and high school teenagers and they look up to them. This is the central purpose why most boys try to lose weight and gain muscle. However, in the exceptional result, they happen to get there self in depression and change in their actions.
The idea of Jamie Santa Cruz’s is to show how body media includes the way young women, and men see beauty and sexuality. In the Article ‘Body Image Pressure Increasingly Affects Boys’ talk, especially in which the females are described in the mass media. In the Documentary ‘Miss Representation’ she had an interview with school kids, they explain the influence they all had to face to see great. They endure being harassed for being ugly. One girl said her sister’s story that how did she cut herself after being called ugly. As it’s stated in this documentary that regarding 75% of the ladies hate their bodies at the age of 15. For instance, in the documentary stated, that just 17% females are in Congress, also, 3% in media, 7% of directors and 13% of authors of the total of 51% the whole community. Therefore, Another important idea is how this media formed an illustration of ladies. In all commercial, the ladies are presented as naked or using them as sex objects. It additionally discusses how the high advertiser makes the young women’s looks very perfect, and the teen ladies require to look alike them. The documentary stated that how there’s no control of showing sexual commercials on tv. she explains that females can be very judgmental including even dangerous if it occurs to different woman’s sexual behavior. The changes and solution that documentary recommends making that we need extra leadership education programs.
There should be a further approach to spots of authorization in politics and in the mass media, an original problem stands to stop the media from showing females as rivals and opponents however it shows them as supports, friends, and families. she decides to show the great character of females in advertising, she just wants them to recognize that people need to use common sense as for the image they present of man and especially females and that it can have difficult times against the community. However, by requiring necessarily to have an important and acceptable view in her arguments, she often changes to the point she is fighting for. Kilbourne shows “When power is unequal when one group is oppressed and discriminated against as a group when there is a context of systemic and historical oppression, stereotypes and prejudice have different weight and meaning”. However, those kinds of advertisements can hurt us more than they can support us. In addition, she thought about how most men can’t take no for a response, and it approximately seems alike in some of the commercials that the female is saying no, can really be represented as a come on.
Kilbourne and Santa Cruz both explained good thoughts. I do agree with both of them, that advertisement is generating intensity upon females and males. Most of these commercials represent men’s and girls nudes on the front page such as in journals, magazines, and newspaper. It shows incorrect information to young men’s considering women’s right intentions. I also like how she indicates that females can be so judgmental and even cruel when it happens to different woman’s sexual behavior.
The most crucial division of her article is her appearance of women’s negative approach towards sufferers of physical assault. Sometimes we view several ways when girls wear some sorts of clothes. As Cruz stated in her article that unrealistic bodies are being convinced in most of the advertisement. Additionally, females and Males both hurt from advertisements and from the media. For men, it’s necessary to look bigger and buffer, and for women, it’s being thinner and slimmer. The community must change and acquire realistic figures rather of people who have an overeating disorder or were edited over. Organizations and the media shouldn’t much further to show those unrealistic bodies, but instead, the majority of media require to work on promoting the normal bodies in magazines. So that people would stop seeing at those unhealthy skinny models and can bypass arranging eating diseases.
In result, Sex in advertising is mostly pornographic in fact it’s due to dehumanizes and objectifies characters. Commercials should act entertaining, informational or several different things, but shouldn’t be sexualized picture of males and females. Only by developing our methods of advertisements, we can change the process the world looks and beliefs about males and females and relationships.