Media Influence

As per Merriam Webster’s word reference, personality is the distinctive character or character of a person. Most adolescents have come to battle the social weight on having the option to recognize themselves as they need to drift amid their companions as not to be in a deriding circumstance. According to clinical investigator Stephanie Newman, Ph.D., maker of Mad Men on the Couch, ‘youngsters use allies and style to help their certainty through ‘reflecting’ and ‘twinship.’ (Jamison 2018) As such, teenagers dress the equivalent since seeing each other in comparable outfits gives them a sentiment of affirmation and supports their certainty. Dressing in near articles of clothing furthermore gives adolescents a sentiment of having a spot with a buddy gathering.

Young people are likely the most design cognizant people on earth. Both style and picture huge affect a youngster’s way of life. They use style as self-articulation. To a youngster, style is amazingly significant because it’s a method for indicating the world what their identity is or who they need to be. They dress as per what society directs for them. For example, a female that is making a decent attempt to fit in a school or gathering would do anything only for her companions to acknowledge her, and for her to have a place some place. Some change their method of dressing due to the manner in which they directly dress made companions for them. The youngster arrange is simply the time that a few people lose, on the grounds that they investigate their alternatives, attempt new things, etc.

Design magazines and promotions influence adolescents in outside appearances. These days, newspaper kiosks have been exhibiting style magazines highlighting pictures of ladies who are regularly of the slimmer sort. In like manner, TV additionally shows an ever-increasing number of thin ladies. Bones are getting increasingly perceptible and inserts are presently supplanting the normal bosom.’ Since most supermodels and on-screen characters highlighted in design magazines are thin, they hazard kidney disappointment, osteoporosis, and even fruitlessness’ (Rowland 2001). Youngster young ladies don’t have a clue about the risks of being dainty. For most youngster young ladies, the ideal individual they need to be is a supermodel or an in vogue big name, and the consideration is generally on the external appearance. This is the motivation behind why most youngsters today are unsatisfied with their appearance, which influences their eating routine and self-assurance (Rowland 2001).

Style magazines and Television ads likewise influence high school guys. The style world as a rule includes a man with six-packs or thin. An enormous contributing component to this worry is that most compelling individuals of the design business advance the over the utilization of these male models in style shows and publications. Persistent introduction to pictures of these design models frequently decreases confidence and cause them to begin modifying their everyday ways of life. What teenagers choose to wear can moreover be a technique for individuating themselves from their gatekeepers. Right now, critical for watchmen as far as possible around what’s fitting for school or work, especially for increasingly energetic youngsters. Regardless, watchmen furthermore need to see that when they could pick their youth’s outfits for them is long past.

Design has taken up the lives of youthful grown-ups such a lot of that most of them are progressively stressed over their style clarification at an age where they should be logically stressed over their assessments. Youthful grown-ups of the present events have included themselves such an extraordinary sum with the structure that they don’t get sufficient time for some other work; time that they should spend generally on their examinations is being wasted taking a gander at new style styles and thronging markets and malls to find something like that. As opposed to scrutinizing course readings young people these days like to examine structure magazines and make a better than average endeavor to copy the models or large names to seem as though them. Although style at this age is a huge part and they should know about their looks, anyway not to the weakness of other critical activities like analyzing, sports and loosening up.

Style insight is extending bit by bit and everyone needs to look best. There is no wickedness in looking incredible, until and except for maybe, by and large, become focused on the plan. Understudies need to grasp this well. Understudy life is times when you must relinquish a great deal of things. You need not retribution your style clarification yet also all the while you should discover congruity with the goal that your assessments are not exchanged off. In like manner, it is the commitment and obligation of the watchmen to manage their posterity of whether they are consuming a great deal of their time in preparing themselves or in their assessments. Watchmen should in like manner limit their spending on pieces of clothing and style things.

An inordinate measure of information with respect to late examples and styles deter the minds of the adolescents and possess them from their examinations. Schools in like manner should make some serious benchmarks to avoid using snazzy additional items on the school premises. There is no wickedness to keep yourself invigorated with style, yet it intrudes with your academic show and your time, it should be kept up a key good way from.

All in all, Fashion has become a significant part of a young person’s life because of the way of life they watch on TV or magazines, likewise needing to duplicate their examples. They likewise will in general lean towards styles they may not be agreeable in as they would prefer not to be ridiculed.

Facebook’s ad portal is the most effective advertising platform in the world. It allows us to set our campaigns parameters to exactly who we want to see our promotions, this is why we will be using Facebook as our first form of advertisement. Some of the targeting options on Facebook’s platform includes interests, location, age, and ethnicity and so on. Mobile advertising is important as smartphone penetration continues to increase According to TechCrunch, mobile internet usage passed desktop for the first time in 2016 and the gap continues to grow. Many people tend to break up their work day by glancing at their phones to check on their social medias, giving us access to our mobile audience. Facebook has over 1.74 billion users that use their app on a daily basis, and growing. Users of Facebook click through normally a number of times a day, giving a continued amount of exposure.

TV commercial

Especially targeting our older audience, cable TV is still very popular and is watched daily for millions of people. Online is helping to make TV a more efficient medium and this relationship will continue to increase with time. Viewers have become more accustomed to the shorter format in digital ad space, and the network is trying to reduce ad clutter in order to retain views. That being said, viewers are most likely to retain more information in a shorter and eye catching message over an advertisement that goes over a minute or longer.

Instagram/Snapchat

Instagram and Snapchat are extremely popular platforms currently. For ages from 18-40, 64% of U.S. adults use Instagram, every two decades the number decreases by 20%. To market towards our younger community, Instagram is a fantastic platform to use. As for Snapchat, nearly 30% of U.S. adults from ages 18-30 are regularly using Snapchat. Both Snapchat and Instagram are amazing platforms to advertise on. After every few posts, there is a space for ads that is eye catching and targeted towards likely consumers. Instagram is one of the most visual social media platforms that many people spend their time on, there is therefore an opportunity to use unique ad formats. Instagram is now a great platform to utilize as it is now possible to take full advantage of Instagram’s ad formats which include photos, videos, and stories.

Snapchat is now a very successful form of mobile video advertising. Its ads are shareable, interactive and are able to be targeted. Users can directly be a part of the ad and interact as well as share with their friends. Snapchat and Instagram are unique and very effective platforms to be utilizing in our campaign.

Newspaper

Advertising is one of the top five reasons of newspaper consumption. As for magazines, almost two-thirds of readers say they enjoy reading magazine ads, while more than half read their favorite print magazines specifically to gain information about new brands. Consumers trust and enjoy print advertising which is why print advertising will be our next step. At this time some consumers are fast-forwarding or bypassing advertising altogether, therefore print media is considered a destination for advertising. If our ad requires production changes, they can generally be made quickly. Ad design services are usually free. Also, magazines and other print media enjoy loyal audiences. Magazines may be kept around for a month or longer, which gives more exposure to our product. Newspaper advertising is a great way for us to reach our older audiences where they not only enjoy consuming but can take time from their day to read a familiar and classic platform of advertising.

Radio

If you are at home, on your way to work, a movie, etc., our advertisement will be playing through the radio. We will broadcast on channels that are most listened to by the target market in primarily Michigan. This will get our message across to thousands of people. Since utilizing the radio will be so effective, that will be our next form of advertisement. this platform, it opens the opportunity to create an auditory message that can be made to stick in heads through the use of sound effects, music, and jingles.

Outdoor

In order to reach all ages in our target market at once, we will be advertising on billboards, building signs, park and commuter benches, placing signs on buses, cabs and trucks, and sidewalk sandwich boards. Now no matter if they are on their way to school, the park, or going out of town, everyone in our target market will pass by one of our advertisements. Billboard advertising can have a significantly large reach on thousands of people depending on the location. By placing an ad on a commuter route, this increases the frequency for exposure on a regular basis.

Watching replays we Improve our knowledge and understanding. Participation In sports covered by the media Is always higher than for those that are not. This amount of sports coverage can have positive and negative effects. The first ever Olympic games that were televised were the 1936 games, held In Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city. Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television.

Also athletics being hon.. On the television helps the athletes to gain sponsorship, sponsors such as Aids or Lola who sponsor the Olympic gold medalist Jessica Nines would have seen Jess’ potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a ‘face’ of London 2012, Ennui’s is It, and it’s not something she feels particularly comfortable with. She says she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines.

Jess was being promoted by esters, television adverts and anything that the media could put her face on to promote the Olympics. Even In the Olympic village there was no escape for Nines, she was constantly being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as everyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a nod and a smile at the end of every sentence. Competitors started to see the pressure she was under.

To some extent that extra pressure had been created by Team Nines ND the desire to market her. Could she live up to all that love the nation had shown here is what people wondered before the 2012 Games. So why would she do this if its added pressure and almost an embarrassment to see her face everywhere? The career of a athlete Is short lived, to make the most of their career they most make the biggest profile for themselves as possible In the short amount of time. In the Olympics Lola loved her, so used It to sell moisturizer. Jaguar praised her speed and grace and supplied a black five-litter car.

Omega took care of her time-keeping needs. Powered, BP and Aviva put their money behind her. Aids gave her a deal said to be the most lucrative of any Team KGB athletics competitor, at IEEE,OHO. So just from the one competition she has managed to gain a awful lot of sponsorship and money. Athletics has a range of deferent events within the sport, each having different rules in which the athletes must abide by. The media give you an idea about these rules because each and every person will witness athletics on the television or read about it in the newspaper.

From this people are able to analyses and evaluate the event and main an understanding of the event. For example, a person may pick up the rule the he atheist begins the running events from a gun start. The event that receives the highest amount of media coverage at the Olympics games other then the Olympic opening and closing ceremony, was Susan bolt winning the mom finial. Susan Bolt’s with the Jamaican historic gold in the 200 meters final taking eighth place in the London games top 10. However, Jamaica may have had an amazing time in the Olympics winning May gold medals but now they are in the media for a different reason.

Safe Powell, the former mom world record holder, was the biggest name to test positive, but four others, including Bowel’s training partner Sharon Simpson, the Olympic relay gold medalist, also failed tests at the country’s national trials in June. Both Powell and Simpson claim they took supplements that might have been contaminated with the banned stimulant Chlorine. This was a big shock o the world of athletics and changes all opinions of the Jamaican athletics team, making people not look up to them as role models anymore.

Another constructive effect the media has on athletics is it helps to improve the articulation levels at grass roots as these people that enter at grass roots will have witness elite athletes in athletics being promoted as role models by the newspapers. This use of a role model is the reason athletics has 1 million new athletes start each year. Once a athlete has started they can only keep working their way up the performance pyramided to be exactly like their role models. Athletics can be a huge inspiration on people’s lives through the media of television.

Many people don’t have the chance to watch sport on satellite television as there is normally a subscription e or a form of payment. Terrestrial television can bring athletics to those who have no access to satellite TV for one reason or another. People that won’t normally see athletics, get the chance to watch it and be inspired. Once inspired, anybody may then be encouraged to get involved into athletics and see how much of an amazing sport it really is. But what about when television isn’t an option?

There are a variety of other forms of media that promote sport, such as; newspapers, radio, books or the internet. A radio channel radio five live is a commentary and chat show. During the Olympics this radio station covered every inch of the Olympic Games so when you were driving on the way to and from work you never had the chance of missing a single bit of the 2012 games. Another great form of media is the internet, this is starting to get more and more popular over the years as technology advances. We have a range of different social media options with in Olympic athletes can use to help promote their image.

Jess Nines uses the social media site Twitter this allows the athlete to share a bit more of themselves with friends and fans, while teaching hem to behave responsibly and act as an ambassador and role model that she is. Also, by Jess being on the twitter it will benefit her sponsors; fans that follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on twitter Have you ever watched athletics and seen Lawrence Kooky do a very technical spin before launching a discus?

And thought- I’d love to know how to do that? Through the new technology of the media, we have the ability to go back to that moment and watch it over and over again to look at each and every event, before that throw. We can stop and start our television screens on whatever movement we want to see; hence we have our visual guidance from the professional. Therefore, we can take it to the next level and give it ago. This way, the media has managed to make itself its own coaching aid, so we can use it to help us with our athletics.

For example, Sky HAD sports allows you to watch your favorite watch over and over again to see those techniques in action. However, it could be argued that media doesn’t always help athletics. To start with, athletics is a popular port but it seems to still in the shadow of other sports such as: football or rugby. Therefore, it does not get as much attention through the media, such as terrestrial television. Also, we have two very negative, yet different, effects that the media has on athletics. The first being- lack of attendance to live events- take the 2012 Olympics for example.

The BBC had said that It sold 7 million tickets to people all around the world, but this was only 80% of the total amount of tickets that they wanted to sell. You may be thinking only 80%? Well it comes down to the media! Every single event at he Olympics was shown on terrestrial and satellite TV, therefore many people chose to watch the events from the comfort of their own home rather than purchase tickets and watch the events live from the different venues. This led to a reduced number of tickets sold and people experiencing the atmosphere and witnessing the sports live.

What was amazing though was the support for the face of the Olympics Jess Nines because on day 1 as she started the crawl two days competing in seven different events in the heptathlon there was a full crowd at the Olympic stadium who came to support her on the opening day of her events. This Just shows how much of an impact Jess had on the Olympics, for a time unusual to see the stadium full- it was jam-packed! Everyone wanted to see this girl compete. She is something special. The second being often the media can over load us with sport on television.

Using the Olympics again as a great example- the month that it was on- everywhere you looked, people would be watching the Olympics, listening to the Olympics, talking about the Olympics and thinking about the Olympics. This could be argued-overload. By the time that it had got to half way through the Olympic period many people could abate that seeing another Olympic event was becoming tedious. The media were trying to use the Olympics to get people into sport, when really it could be seen as forcing people to be interested in sport.

The media pushed and pushed that the Olympic Games legacy was it would leave behind for the host city new and upgraded sports facilities and venues. This would create more Jobs, more area for recreational activities and the chance for people to develop into the next athletic star. Carrying on with the media overloading us with sport there were various campaigns set up to peep us involved and interested by the Olympic Games. Nikkei created a television campaign called find your greatness’.

They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their name, including London, Ohio, London, Norway, and East London, South Africa. McDonald’s, a huge fast food brand known all around the world decided in America they would promote the Olympics by offering when you purchase items that have under 400 calories, you can win prizes, some as big as 25,000 dollars and a trip to London. The way it works? An American athlete’s name appears on all food items that are less than 400 calories, and if your Olympic athlete wins a gold medal, you win a prize.

You may not think of McDonald’s to be the best Olympic sponsor as most of its food isn’t exactly suitable for a training athlete. Nevertheless, McDonald’s best target audience wasn’t necessarily athletes, but they were able to create an Olympics campaign that caters to their customer base nonetheless. Often it can feel that the example, in a previous Olympics, the marathon was run at a time which suited TV impasses, even though it was at the hottest time of day! The organizers had no control over when the event was run because they wanted it to suite them.

Finally, the media does have an interest in promoting British athletics and other national governing bodies for sport as they are showing high profile sporting events more and more, whereby people can become encouraged to take part in these sports. However, they must be aware of overloading prime time television slots which could have a negative impact on young sports people of the future Also in this report I want to look t not only the positive and negative effects the media has on sport but ways in which the media can improve our modern sport. The media’s improved Olympics over the years. 0-50 years ago most fans would have to wait until the next days papers came out to find out the scores of the day before games. Or they might have access to the radio. The increase in televising the Olympic Games has brought more fans as they are able to follow their favorite Olympic event more closely. Over the years technology has increased to the point where even if your team is not on the television, you can still et up to the second game details through the internet. The media has been the driving force for certain changes in the game as well.

For instance the ability to have the world record line run across the pool on our television as the Olympic swimmers travel through the water, has come from the media complaining the swimming wasn’t exciting enough as we didn’t know what they were fighting for. So now allowing for the possibility of seeing the world record line. The media, by exposing events, teams and athletes more intimately to the public have brought many more fans to the Olympic Games and allowed the Games to drive p the costs of attending a game and in essence that is partly why the facilities are so ridiculously outstanding.

The media can account for another reason for outstanding facilities, they have so many commentaries and editorials about every event that the athletes compete in, giving more exposure and their sponsors use this perceived popularity to help them in getting more money. There has been an influence in creating and then helping to correct problems as well. Steroids is a perfect example. In the Olympic 100 meter sprint athletes such as Ben Johnson thought steroids helped create an atmosphere in the game where everyone felt they needed to be improving on their times in each race to gain the approval of the media and the fans.

They turned to steroids when natural regimens were not making them enough gains. The media turned a blind eye for a while and then decided to expose the steroid problem in the game. By exposing the problem they basically made it impossible for Ben Johnson not to address the issue. Now there is random testing and ramifications for getting caught. Sports. They promote the Olympic Games and make them more popular without the media the Olympics would not have the popularity they enjoy today.

Children’s use of media is socialized mostly in the family (cf. Bryant, 1990). Television is an essential part of family life. Viewing occurs mainly with other family members, especially for young children. For instance, in one longitudinal study, more than 70% of the time that 3- to 7-year-old children spent watching general audience programming occurred with a parent (St. Peters, Fitch, Huston, Wright, ; Eakins, 1991). Moreover, television habits are formed early. The amount of television viewed is somewhat stable from age 3 onward, probably because it depends on family patterns that do not change readily (Huston, Wright, Rice, Kerkman, ; St. Peters, 1990).

The process of learning is composite and multifaceted. The child should negotiate a series of vital tasks as he or she grows. The child must protect a sense of attachment to mother, father, and family (Bowlby, 1988). Then the child must move through the phases of separation and individuation (Mahler, Pine, ; Bergman, 1975). Here, the baby begins to move toward being a person (i.e., toward developing an internalized world of thought, emotion, and judgment that will facilitate the baby to be autonomous and self-regulating). From there, the child must start to deal with his or her issues of sexual identity, competition, power, and insertion in the group, elements that Freud (1933/ 1964) termed the Oedipal phase.

The relationship between unconscious fantasy and the growth of the personality can be understood from the following:

The growth of the personality occurs with the maturation of the perceptual apparatus, of memory as well as from the hoarded experience and learning from reality. This process of learning from reality is connected with the development and changes in unconscious fantasy. There is a constant struggle with the child’s invincible fantasies and the encounter of realities, good and bad. (Segal, 1991, p. 26)

It is also been asserted by experts that media is somewhat unethical for children.

Television with its extreme reaching influence spreads transversely the globe. Its most significant part is that of reporting the news and sustaining communication linking people around the world. Television’s most prominent, yet most stern feature is its shows for entertainment. Violence in entertainment is a main issue in the growth of violence in society, Violence is the exploit of one’s powers to mete out mental or physical injury upon another, and exemplars of this would be rape or murder. Violence in entertainment attains the public through television, movies, plays, and novels.

On July 26, 2000, officers of the American Medical Association, the American Academy of Pediatrics, the American Psychiatric Association, the American Psychological Association, the American Academy of Family Physicians, and the American Academy of Child and Adolescent Psychiatry issued a “Joint Statement on the Impact of Entertainment Violence on Children,” which was subsequently endorsed by both houses of the United States Congress.

At this time, well over 1,000 studies—including reports from the Surgeon General’s office, the National Institute of Mental Health, and numerous studies conducted by leading figures within our medical and public health organizations—our own members—point

“Overwhelmingly to a causal connection between media violence and aggressive behavior in some children. The conclusion of the public health community, based on over thirty years of research, is that viewing entertainment violence can lead to increases in aggressive attitudes, values, and behavior, particularly in children….” (Joint Statement on the Impact of Entertainment Violence on Children, Congressional Public Health Summit, July 26, 2000).

“The effect of entertainment violence on children is complex and variable. Some children will be affected more than others. But while duration, intensity, and extent of the impact may vary, there are several measurable negative effects of children’s exposure to violent entertainment…. We in no way mean to imply that entertainment violence is the sole, or even necessarily the most important factor contributing to youth aggression, anti-social attitudes, and violence…. Nor are we advocating restrictions on creative activity.

The purpose of this document is descriptive, not prescriptive: we seek to lay out a clear picture of the pathological effects of entertainment violence. But we do hope that by articulating and releasing the consensus of the public health community, we may encourage greater public and parental awareness of the harms of violent entertainment, and encourage a more honest dialogue about what can be done to enhance the health and well-being of America’s children” (Joint Statement on the Impact of Entertainment Violence on Children, Congressional Public Health Summit, July 26, 2000).

New interactive digital media have become an integral part of children’s lives. Nearly half (48%) of children six and under have used a computer (31% of 0-3 year-olds and 70% of 4-6 year-olds). Just under a third (30%) has played video games (14% of 0-3 year-olds and 50% of 4-6 year-olds). Even the youngest children — those under two — are widely exposed to electronic media. Forty-three percent of those under two watches TV every day and 26% have a TV in their bedroom (the American Academy of Pediatrics “urge parents to avoid television for children under 2 years old”). In any given day, two-thirds (68%) of children under two will use a screen media, for an average of just over two hours (2:05). (PR Newswire; 10/28/2003)

Moreover, children at elementary level constantly struggle between fantasy and reality can be seen in the child’s deep ambivalence concerning accepting the difference between “what’s real” and “what’s made up.” The child frequently attempts to obliterate differences, particularly those existing between the sexes and the generations. The child wants to be everything; he or she wants to be his or her own cause, he or she wants to be unlimited. The child wants to be a boy and a girl; to be his or her own father and mother; to know everything without learning and so forth. One can readily see that TV (as well as movies and video games) can be experienced as a means to gain the delusion of gratifying those wishes.

However, teachers and parents distinguish that fantasy and daydreams persist to play an active, at times predominant, aspect of the child’s development all through his or her formative years. In many cases, it is not until early adolescence that we see children able to assimilate their fantasies with rational thought in a way that make certain that external reality takes an increasing hold over perception, reasoning, and behavior. Although many more years are required before the child matures into a person who adeptly and constantly discriminates the internal from the external in a usually integrated fashion. It is this slow and accruing process of thought and fantasy being integrated with the resultant increase in the growth of the personality that seems to undergo the most inhibition when the consumption of media images becomes extreme or defensive.

Children’s animated cartoons show how outer, media-based images “mimic” the form of unconscious fantasy. The cartoon is a psychologically charged, exciting portrayal of fantastic (animated) characters. Its form is simple: An underdog (disguised child) comes into conflict with others (the top dog = parents or older children). There is danger, threat of destruction or death that is conquering in a magical and effortless fashion where pleasure and laughter are the outcome.

The Coyote wants to eat the Roadrunner; Elmer Fudd wants to shoot Daffy Duck. Throughout complex and irrational activities, the “victim” triumphs over the “villain.” Furthermore, there are no real consequences attendant to the use of immense aggression and force. Magically, all characters reappear in the next cartoon and the cycle of conflict and decree, pleasing the child’s wish to overcome limitation and smallness, is repeated once more.

Further, teacher in classroom can develop the child’s ability to be creative, to construct a “transitional space” (Winnicott, 1978) within which to form new blends of inner and outer, is inhibited to the degree that the child’s mind is saturated with media-based images, characters, stories, and inspiration. The child must transform the “raw material” of both his or her inner and outer world in a pleasing synthesis in order to feel truly knowledgeable and in charge of his or her existence.

The passivity by-product of TV viewing leads to a restraint of autonomous inspiration and produces what teachers are seeing more and more: anxious, irritable, angry, and demanding children who are unable to “play” and who demand to be “entertained” in a mode that approximates their experience of TV viewing.

The use of drugs and alcohol utilize the same mechanisms as TV to achieve their psychological effects. As the substance user’s body and mind are chemically altered, deep unconscious fantasies of security, charisma, power, or limitlessness are activated. Hence, Winn (1985) was accurate in describing TV as the “plug-in drug” as the “use” of TV to fend off depression, anxiety, and conflict is identical in its function to that of drugs and alcohol.

The faction of “instant gratification” can be seen to plea to the universal wish to be the satisfied infant sucking at the breast: a mere cry, the feed and the bliss of satisfied sleep. The reality is unfortunately much more difficult, for what we see are increasing numbers of frustrated, angry, and uncooperative children, experiencing their wishes as demands, and their hopes as entitlements.

However, learning is fundamentally based on more about how to communicate effectively with children on the subject of coping with the intimidating aspects of their environment. It is significant to recognize that some level of fear is suitable and indeed may be important to survival in certain situations. On the other hand, overburdening children with fears of horrendous disasters that are either unavoidable or highly unlikely to threaten them personally may add undue stress to the procedure of growing up.

Because television is one of children’s main sources of information about the world, we need to be capable to make reasoned decisions about what to expose our children to and when. We also require being able to explain crucial features of life to them in an age-appropriate way that preserves their youthful optimism while encouraging necessary and suitable precautions.

Work Cited

Bowlby J. (1988). A secure base: Clinical applications of attachment theory. London: Rutledge.

Bryant J. (Ed.). (1990). Television and the American family. Hillsdale, NJ: Lawrence Erlbaum Associates.
Freud S. (1964). New introductory lectures on psychoanalysis (standard edition, 22). London: Hogarth Press. (Original work published in 1933)
Huston A. C., Wright J. C., Rice M. L., Rerkman D., & St. M. Peters ( 1990). “The development of television viewing patterns in early childhood: A longitudinal investigation”. Developmental Psychology, 26, 409-420.
Joint Statement on the Impact of Entertainment Violence on Children, Congressional Public Health Summit, July 26, 2000. Also Available At: http://www.aap.org/advocacy/releases/jstmtevc.htm
Mahler M., Pine F., & Bergman A. (1975). The psychological birth of the human infant. New York: Basic Books.
New Study Finds Children Age Zero to Six Spend as Much Time With TV, Computers and Video Games as Playing Outside; One in Four Children Under Two Have a TV in Their Bedroom. WASHINGTON, PR Newswire; 10/28/2003 Also Available at http://www.findarticles.com/cf_dls/m4PRN/2003_Oct_28/109334573/p1/article.jhtml
Segal H. (1991). Dream, phantasy and art. London: Tavistock/Routledge.
St. M. Peters, Fitch M., Huston A. C., & Wright J. C., & Eakins D. (1991). “Television and families: What do young children watch with their parents?” Child Development, 62, 1409-1423.
Winn M. (1985). The plug-in drug: Television, children and the family. New York: Penguin Books.

Decades have gone by and in that time culture and visual entertainment media has change tremendously. The interrelationship between culture and visual entertainment media has had an impact on both film and television. Television and film have more violence and more inappropriate words but also captures examples of everyday concerns and provides positive feedback. Since the 1950s the primary source of entertainment has been television ,and has developed an impact on books. Most author’s books have been made into movies providing a more entertaining and visual view of the plot in our most favorite stories.

Millions of families gather in front of the television daily and weekly to view their favorite television shows. Shows such as The Brady Bunch and The Cosby show began models of what the perfect family should be like. These shows not only brought us laughs but they also taught us lessons of parenting and the challenges that children face growing up. Visual entertainment has also shaped American culture by creating improvements to television and film. Impacts like high definition television provides us with a better quality when watching the biggest sports events on television.

For an example the Super bowl which is one of the largest sports events and those that not able to attention the game usually tune in from home or have Super bowl parties. These parties are usually thrown by those that have the newest and biggest television model. Visual entertainment has allowed us to be able to actually see the news and sports instead of only having the option of listening on a radio. Before television was invented the radio was one of the only sources of entertainment.

Although there has been some positive forms that visual entertainment media has shaped visual entertainment media over the years there have been some negative changes to its value. Years ago the content allowed on television was appropriate for all ages but now it is very risky to even allow children to watch their favorite cartoons. Due to the amount of violence and profanity on television American culture now has concerns with bad influences. Children are being exposed to words and behavior that parents of try every day to teach theirs kids what is right and what is wrong but visual entertainment is showing them things that are negative.

When you are teaching your children to not use inappropriate language and are being sure that they are not being exposed to specific words and behavior then some they watch on television is shows kids using inappropriate language or behavior it confused children and influence them to try it. The social influences of visual entertainment media are mostly negative. Social media is now a type of visual entertainment media and creates a negative impact to society because on social networks such as Facebook and Instagram where there are constant post of videos and status.

The videos posted on these sights contain violence people fighting one another and their friends or family member recording the fights urging them on. They are also videos posted men and women degrading themselves in sexual ways as well as inappropriate dance videos. All of these things are providing negative influences for youth and adults it seems that American culture is being worsen by these things. Social media should ban those that post inappropriate post of status and videos automatically without it having to be reported. Truth is some of it won’t be reported because this is a form of entertainment for so many.

The interrelationship between culture and visual entertainment media has many impacts to television and film. Some of these impacts are positive and some are negative either way they have shaped American culture into what it is today. The positive and negative impacts all us to be visually entertained. Visual entertainment media provides the ability to TV and movies based on your favorite books and sports. It also provides negativity through social influences. However, these are all changes that have impact visual entertainment whether good or bad it is still considered visual entertainment.

When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our focus towards the mediums that broadcast the information in which we are seeking. These information sources can be televisions, newspapers, magazines, and/or the most recent technological phenomenon, known as the internet. As of late, devices such as the television have been proven to be much more than just an amusement for many Americans.With awareness of the power that television possesses, it has arguably become a given that the content broadcasted through a television also possesses great influence. The media is becoming an ever more powerful force in shaping the world’s perception of itself. An individual’s struggle to develop, and maintain a unique identity and self-understanding apart from media’s influence is steadily becoming increasingly difficult for the youths of today.

When the people of the world absorb the many manifestations of the media they believe they are simply viewing reality, but in actuality, the media often proves itself it to be the sole instigator of stereotypes, as well as the creator of adverse social problems that often plague our society. Personally, I believe in order to eliminate the stereotypes that the media generates the public must have a heightened awareness of both the existence of as well as the potential damage caused by these unrealistic and/or stereotypical images and messages we are bombarded with daily.Unfortunately, and just as it was discussed in the ‘Killing Us Softly’ video, these detrimental messages are difficult to fight and to even identify effectively because of the ways in which they are “wholesomely” or “harmlessly” presented via advertising. Overwhelming amounts of time and money are devoted to raising a small, specially selected portion of the population as models of physical perfection – and ‘Killing Us Softly’ creator Jean Kilbourne exclaims, “These body types practically do not exist! For the most part, the types of people we see in the media are television and movie celebrities, fashion models, and sports figures. It is one thing to be acknowledged for one’s achievements, but the issue lies in that the glamorous ways in which these occupations are portrayed by the media are seemingly impossible to separate from the physical appearance of the people who hold them.The glamour that surrounds the media presentation of the lives and careers of these individuals extends, not surprisingly, to the clothes that they wear and the way that they look. One example solidifying this would be the fact that many celebrities, like Jennifer Lopez and Paris Hilton, create their own clothing and perfume merchandise lines, and both are prospering due to the constant bombardment of self improvement that television urges teenagers to make.

In fact, so much attention is given to celebrity appearances that entire television programs are devoted to little else but visual exploitation of celebrity clothing, and their tangible products of their latest fad workouts – so we too, as common folk can also aspire to be the dangerously skinny, 6’2’’, 97 pound beauty with the flawless skin and natural stage presence…achieving such characteristics is no sweat, right?The media presentation of the celebrity body has a single unifying image, regardless of the specific job title of a given celebrity. It can be argued that, because the media portrays celebrities’ bodies as attractive, desirable, and “good,” they become national symbols of these characteristics. On the contrary, bodies that do not meet this lofty goal frequently are, consciously or unconsciously, regarded as “bad” or ugly. Consider the ‘successfully’ popular advertising campaign used by Subway, the national fast food sandwich chain. Jared,” the “star” of the recent number of television commercials, supposedly lost hundreds of pounds while on a diet consisting mainly of the chain’s sandwiches. Jared’s “before” pictures show him considerably larger than his current size, but they also show him alone, with no friends or family. In stark contrast, however, his “after” action shots consistently show him not only thinner, but also constantly in the presence of a beautiful woman.

Although this is not always the case,) the advertising message here is clear and simple: being fat/not part of the 1% of the population that most models’ bodies fall into is considered to be the equivalent and/or predictor of one’s life being bad, ugly, unhappy and lonely; while being thin/having no source of natural body fat leaves one happy and with attractive partner. Through these commercials, Jared has assumed celebrity status, solely on the basis that his body has changed to approximate more closely to the current standard of what the media considers to be attractive.In truth, there is a huge difference between the male and female body types glorified in the media and those of the public at large. For women, “desirable” physical characteristics (as they are portrayed in the media) include being thin, long-legged, slim-hipped, and large-breasted. In addition, the media-portrayed “desirable” physical characteristics for men include being muscular and possessing a full head of hair. While this has been the normal projection of a “desirable” man for decades, in some cases this desirable form has also been altered to an extreme (much like the unrealistic physical expectations of women. Just like the counterpart Barbie dolls, G.

I Joe has evolved into a highly influential and popular action figure that displays levels of muscularity far exceeding the outer limits of actual human attainment. Thus, the unrealistic evolution of both Barbie and G. I Joe may seem insignificant, but in truth it reflects an ever changing and demanding projection of the human body that has been fabricated by none other than, the mass media.In the gap between what is absolutely beautiful in the eyes of the media and the physical reality of the popular majority, it seems as though nearly everyone, at some point in his or her life attempts to alter him- or herself in a physical way, in order to conform more closely to the marketed “norm” of attractiveness and desirability. Television, magazines, and newspapers are filled with advertisements promoting self-loathing attitudes, while offering “miracle,” and body-altering “cures. The body that does not conform to a sexy, sleek stereotype becomes a thing to be hated, improved upon, and generally tortured into submission. Again, in the video we watched, media activist Jean Kilbourne concludes that, “Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight.

” Ultimately, the unachievable presentation of the human body in the media leads to many outlets that can harm/distort the average human being’s perception of themselves.The changes a person must make in order to become what the media considers to be beautiful leads to many problems such as: disordered eating, including anorexia, bulimia, over-exercising, excessive dieting, and over-anxiety over food (just to name a few. ) While most of the population recovering from disordered eating is still predominately composed of women, the number of men with disordered and dangerous eating habits as well as distorted body images is reportedly on the rise.In addition to inevitable physical damage, intangible psychological harm results from body image problems to which the media contributes greatly and regularly. The perception that a single, narrow range of body types is acceptable and healthy for men and women is not only in error, but contributes to widespread social discontent. Instead of celebrating the diversity and beauty of the human form, the media stifles our desire to feel comfortable with ourselves.