MGMT 4001 Dalhousie University McDonald Case Study
I’m working on a Management exercise and need support.
Case. McDonald’s Corporation
Assume the role of consultant to McDonald’s. CEO Chris Kempczinsky has asked you for an
analysis of the case situation and your recommendations moving forward.
- (10%) Identify the central decision(s) and issue(s) facing the firm.
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(60%) Perform an analysis of the external, internal, strategy, and performance related situation facing
Kempczinsky and the firm. In doing so, use the appropriate course concepts, tools, and frameworks you
have been assigned to date. Clearly indicate the topics you consider relevant with headings and, if
necessary, define them briefly before applying them to the case. Make explicit the case evidence and
support information you relied on in making assessments and drawing conclusions - (20%) Identify and assess Kempczinsky’s main decision alternatives.
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(10%) Make and justify your recommendation(s) using course related concepts and tools. Include a brief
implementation plan.