MGT 401 SEU Kenya Electricity Generating Company Strategic Management Questions
Assignment 2: Part 2 of the project
Strategy implementation
Learning outcomes:
- Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)
- Gain insights into the strategy-making processes of different types of organizations (Lo 1.7)
- Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions (5 Marks)
Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions
- Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)
- Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet)(1 mark)
- Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)
- Describe the structure of your selected company. (1 mark)
Assignment Answers:
- Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)
- Classify the products of your selected company based on the BCG matrix. (fill out the following table)(1 mark)
- Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)
- Describe the structure of your selected company. (1 mark)
Answer:
………………
Answer:
Table 1. BCG matrix of the company ‘X’
|
Stars |
Question Marks |
|
1. |
1. |
|
Cash Cow |
Dogs |
|
1. |
1. |
Relative market share
Answer:
………………
Answer:
………………
