The Coca Cola Mission Statement

Mission Statement

The company’s mission statements define the company’s fundamental purpose. It clarifies the company’s purpose both for those with the organization as well the the public in general. The mission statement also identifies the company products customers, and differentiates it form its competitors. The Coca- Cola Company’s mission statement is to create a growth strategy that allows it to bring good to the world – by refreshing people every day and inspiring them with optimism through its brands an its actions.

Competitive Advantage

The company competitive advantage is its ability to outperform other organizations more efficiently and effectively than its competitors, thus allowing it to generate greater profit margins and retain more customers. Competitive advantages give a company an edge over its rivals and ability to generate greater value for the firm and its shareholders. The Coca- Cola Company competitive advantage is that it is the strongest nonalcoholic beverage company in the world. With four of the world top five nonalcoholic sparking brands, Coca-Cola’s leadership position is clear, an this has given it the expertise to lead in several other beverage categories worldwide.

The company is number one in sales of ready to drink coffees and teas, number two in sale for sports drinks and number three in sales of water. Retaining Coca- Cola’s competitive edge requires an intense, unrelenting focus on what the company is about i.e. beverages. More than 1.4 billion serving of its products are enjoyed every day, and that is nearly a million servings every minute. Beverages have been the company business for 120 years and the company remains focused on being a leader and strongest nonalcoholic beverage company world wide.

                                   The Company involvement in Global Business

The Coca-Cola Company is a multinational company and markets its products in more than 200 countries. The company serves markets within eight global segments: North America, Europe, North Asia, Eurasia and Middle East, Latin America; Africa; East South Asia and the Pacific Rim, bottling investments.

North America Segment

North America segment operates the Coca-Cola Company‘s juice, water and soda business in Canada, Puerto rice, and the US. North America operating segment operates nine still beverage production facilities, in addition to the bottled water facilities that are situated throughout US and Canada.

During 2007 the market in north America prove to be more challenging as commodity prices increases, thus the company is working with its partners as it jointly plan its approach to a changing consumer, and consumer landscape along with the variability in the economic market. The company has been collaborating with customers to create the perfect shopping experience, with positive results. The company’s first fully bilingual, internet-based program, and it plan for expansion has become a great successful story for the company. However, North America, operating income only increased 1%, with unit case volume decreasing 1%.

The company is test marketing innovative coffee and tea dispensing technology through the far coast brand. The first far coast concept store opened in Toronto 2006. Through Beverage Partners World Wide, the company launched an innovative calories burning beverage called Enviga. After regional launches of vault in 2005, the hybrid energy soda was launched nationally in 2006 and engaging ads along with great taste it has been a hit with consumers during the year 2007.

Coca-Cola European Union Segment and Bottling Investments

(Including operations in European countries)

The company achieved its unit case volume growth through a combination of new products, packaging, innovation and customer collaboration, while anticipating and satisfying consumer trends.

Coca-Cola sparking light and diet beverage business had outstanding growth, buoyed by the very successful launch of Coca- Cola Zero in nine key markets in the European union. There was also an increase unit case volume growth in still beverages of 3 % , due in part to the strong performance of Aquarius, Nestea and PowerAde. The acquisitions of the mineral water companies Apollinaris in Germany and Traficant in Italy Further expanded the company’s product offerings.

Innovative digital programs, including a multi-market partnership with Apples iTunes, reinforced its connection with young people. Also “Make Every Drop Count” reached out to mothers with the message that Coca-Cola offer great, healthy choices for modern family life.

The organization commitment to conduct businesses in a socially responsible, sustainable way has been recognized by many stake holders. For example, the European Commissions has recognized the commitment not to advertise to children under the age of twelve. Its other initiatives include monitored self-regulation if its marketing practices and plans to introduce a new nutritional labeling scheme on packaging during 2008 and beyond.

With a strong focus on the basics of market execution, the goal of Bottling Investments is to deliver returns from the bottling assets that match other high performing bottling companies within the company system.

The key strategy in 2007 was increased investment in front-end capability, including equipment, people and training, which enabled major improvements in route to market, customer management and in-outlet execution across the company’s markets. This singular focus on the bottling operations resulted in a significant unit case volume increasing a financial performance improvement in 2007 resulting in operating income growth.

North Asia, Eurasia and Middle East Segment includes operations in India, Malaysia, and China, Taiwan, and Japan, Singapore and Israel; China is an important market for the Coca-Cola Company’s business, with more than 1.3 billion people and unit case volume growth from 17% in 2006 to a remarkable case volume growth of 34%. During 2006 Coca-Cola acquired Kerry beverages Limited — one of the largest bottlers of our products in China. This acquisition facilitated new, long term investment plans that expedited the already fast-growing China businesses.

Russia also had a strong year of performance in 2007. The acquisition of Multon juice business in 2005 enabled the business to continue to expand its beverage portfolio. Russia now has a more diverse offering of sparking and still beverages, and Coca- Cola remains the top – selling nonalcoholic beverage with 19 % unit case volume growth in 2007.

Strong unit case volume growth of 18% in Turkey in 2007 was led by sparkling beverages, which have more than doubled in unit case volume over the last decade. The sparking beverage business in turkey has consistently outperformed the beverage industry.

The Coca- Cola Company was satisfied with the 2007 year overall improved performance in Japan with a volume case growth of 25%. Nevertheless, the market has continued to stabilize and has improved its position for growth. Unit case volume growths in sparkling beverages lead to volume share gains as well.

Latin America

Building on the extraordinary success of the sparkling beverage portfolio, up nine percent in 2007, the company is rapidly expanding its beverage choices in Latin America to include beverages, which provide additional nutrients, hydration, and health benefits.

The pending acquisition of Jugos Del Valle, S.A.B. de C.V. by the company and its juice and juice drink category in Latin America. Unit case volume in juice and juice drinks increased in 2007 with a operating income growth of 22%. Coca-Cola continue to grow juice and water platforms, introducing products such as Minute Maid Forte with calcium plus vitamin D for healthy bones in Mexico, flavored Dasani Saborizada water in Columbia and 100% Cepita Juice in Argentina which definitely help the net operating revenues increase 24%.

The Coca-Cola Company is enhancing its relationships with consumers through its popular digital marketing platform, which has registered more than 5 million visitors in Mexico and Brazil. The company intends to continue building relationships as it expands the platform to other countries.

Africa Segment

The Coca Cola Africa Segment include operations in 20 countries and counting.. The company markets more than 80 brands in Africa, with local beverages such as Sparletta, Hawaii and Splash complementing core brands including Coca Cola, Fanta and Sprite.

With 925 million people and annual per capita consumption for Company products at 37 servings, there is much room to grow in Africa. A large part of Africa Population is young and very dynamic. As part of Coca- Cola’s efforts to reach this population, young South Africa artist participated in a remix of the “I’d Like to Buy the World a Coke” theme song as a musical montage of different styles of music. The ad was part of the “Coke Side of Life” campaign.

In 2006, the Coca-Cola Company removed its operating group headquarters from the United Kingdom to Johannesburg, South Africa, to be closer to the business. It also opened a new divisional office in Cairo, marking a turn around in Egyptian businesses. Economic development in Angola sparking in beverages in Ghana Tanzania and Tunisia contributed significantly to overall unit case volume growth of 10% with a operating income growth of 10%

Through the Coca-Cola Africa Foundations, the company partner with many organizations to help build sustainable communities in Africa. It is currently working to improve access to education and drinkable water and to provide health programs.

The East South Asia and Pacific Rim Segment includes operations in Australia and New Zealand.

2007 results show the success of the Coca- Cola Zero launch in Australia 2006 indicated the strength of Coca -Cola system in that market with an increase in the unit case volume of 8%. The speed and agility with which Coca- Cola Zero hit the market with dynamic marketing support contributed to the advance of Trademark Coca-Cola strong lead in the sparkling beverage category. In Thailand, years of steady unit case volume growth have been driven by successful marketing and strategic planning.

Despite the negative publicity Coca Cola face with India, India represents an important market for future growth. Coca -Cola has invested more than one billion dollars in India during the past decade, and will continue investing to realize the potential of this vibrant market. The focus is on accelerating the growth by investing in strong marketing programs, including campaigns that educate consumers about high quality standard used producing the beverages. The company continues to build sustainable communities through rainwater harvesting and sanitation education. in the Philippines, affordability and availability issues continue to affect the beverage sales.

In 2007, the company represented a 14% unit case volume growth that contributed to the overall 16% percent increase in cycling double digit growth in 2006. For the entire operating group of Eurasia the net operating revenues increased 24%, with operating income growing 38%.

Outsourcing

The Coca-Cola Company engages in outsourcing. By the late 1890’s , Coca-Cola had established itself as highly successful soft drink company, but the company was then consider an emerging source of competitive advantage, the Coca-Cola decided that it did not have the capital, the time or the expertise to produce its own bottles. Production was a significant concern, Coca- Cola chose to license a group of independent bottlers to whom it sold its syrup while imposing strict quality controls. In the next several decades, Coca- Cola was able to achieve its key strategic business objectives, including vastly expanding its market and protecting its good name. By outsourcing the non-core business objectives (such as maintaining high product quality, protecting its brand and growing market share).

                                   SWOT Analysis: The Coca- Cola Company

SWOT Analysis is the first tool used in the planning process and mangers use it to audit the organizations internal strengths and weaknesses as well as its external opportunities and threats environment. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths:

The strengths are the company’s resources and capabilities that it uses to create its competitive advantage and strength it within the nonalcoholic beverage industry.

Market Leader

Coca-Cola has strong brand name, leading brand name and a strong brand portfolio. Business week and interbrand reckoned Coca-Cola as a leading brand in the top 100 global brands ranking in 2006 and 2007. Further more, the company owns four of the five top brand soft drinks in the world including Coca-Cola, Diet Coca-Cola, Fanta, Pepsi, and Sprit, and this allows it to introduce brand extensions such a as Vanilla Coke. The company’s strong brand value facilitates customer recalls and allows it to penetrate markets.

Large scale of operations

The Coca-Cola Company has a large scale of operations. Coca-Cola Company is the largest manufacturer, marketer, and distributor of nonalcoholic concentrates and syrups in the world. The company started selling its products in the USA in 1886 and now it sells its products in more than 200 countries. Of about 52 billion beverages servings of all types consumed world wide everyday, beverages bearing trademarks owned or licensed to Coca-Cola account for more than 1.4 billion. The company operates and owns 32 principal beverages concentrate manufacturing plants worldwide, and it owns interest in 37 operations with 95 principal beverage bottling and canning plants located outside the US. The Coca-Cola Company’s large scale of operation thus allows it to feed upcoming markets with relative ease and enhances its revenue generation capacity.

Strong Revenue Growth in Three Segments

The Coca-Cola’s revenues from three, operating segments recorded a double digit growth in revenues. These segments are Latin America, Eurasia and Bottling Investments. Revenues from Latin America grew by more than 22% during fiscal 2007, over 2006. Revenues from Eurasia grew by more than 34% during the same period, while revenues from Bottling Investments divisions grew by more than 45%. Strong revenues growth rates in these segments contributed to top-lint growth for Coca-Cola during 2007.

Weaknesses:

 The weaknesses are the internal challenges facing the company that occur because of the absence of strengths. The Coca-Cola Company’s weaknesses are as follows.

Negative Publicity

During December of 2007 to the present moment, the company has been allegedly accused for selling products containing pesticide residues in India. These pesticides included chemicals which could cause cancers, damage the nervous and reproductive systems, and reduce bone mineral density. Such negative publicity could adversely impact the company’s brand image and pull down the demand for Coca-Cola products; it could also have an adverse impact on the company’s growth prospects in international markets.

Decline Performance in North America

North America, which is the company’s core market, has only recorded an increase in growth revenues of 1% while the sale of volume unit cases during the fiscal year 2007 has declined 1%. Unit case volumes sold in North America was even in 2006, as compared to 2005. Unit case volume in retail decreased 1 % due to weak sparkling beverage trends begun in the second half of 2006 with decline in the warehouse-delivered water business and decline in the warehouse-delivered juice business. Lethargic performance in North America could impact the company’s future growth prospects and prevent it from recording a more robust top-line growth.

Cash from Operating Activities

Although the sale of volume unit cases decreased 1% in 2007, The company’s cash flow from operating activities increase by 2% in 2007 compared to 2006 . The 2007 increase in cash flows was a result of a contribution of certain marketing enhancements. . This increase in cash flows improves the availability of funds for the company’s investing and financing activities, which increases its exposure to debt markets and fluctuating interest rates.

Opportunities:

The opportunities occur when there are changes in the external environment. Most of the changes can represent threats to market position of existing products or services, thus necessitating changes in products specifications or development of new products in order for an organization to remain competitive. The followings are opportunities for the Coca-Cola Company.

Acquisitions

During 2006, the Coca-Cola Company acquired Kerry Beverages Limited, a shareholding in Kerry Beverages, and reappointed Coca-Cola China Industries Limited. This acquisition extended Coca-Cola’s control over manufacturing and distribution joint ventures in nine Chinese provinces. The company also made acquisitions in Germany, South Africa, Australia and New Zealand during 2006. These Acquisitions give the company an opportunity for growth, through new product launched or greater penetration of existing markets. Stronger international operations increase the company’s capacity to penetrate international markets and give it an opportunity to diversify its revenue return.

Growing Bottled Water Market

Bottled water is one of the fast-growing segments in the world’s food and beverage market, and this is due to increasing health concerns. The bottled water market is forecast to reach $19.3 billion by the end of 2010. Within the bottled water market, flavored water segment is growing at revenue of about $10 billion annually. Coca-Cola could leverage its strong position in the bottled water segment to take advantage of growing demand for flavored water. Coca-Cola Company for 2007 has a unit case volume growth of a extraordinary 64%; with a 750% operating income growth.

Rising Hipic Population

Hipics are the most rapidly growing ethnic group in the US., And this represents a great opportunity for the Coca-Cola Company. In 2007, over 20 million US households are Hipics. It is estimated that the buying power of Hipics will exceed $1 trillion by the end 2008, a 55% increase over 2003 levels. Coca-Cola can benefit from an expanding Hipic population in the US. This would translate into higher consumption of Coca-Cola products and higher revenues for the company.

Threats

The threats are external conditions that are harmful to achieving the objective.

Competition

The nonalcoholic beverage industry is very competitive, and as a result Coca-Cola Company faces intense competition in various regional and global markets. Competition also comes from various nonalcoholic sparkling beverages-juices and nectars and fruit drinks. In many of the countries in which Coca-Cola operates, PepsiCo is one of the company’s primary competitors. Competitive factors impacting the company’s business include pricing, advertising, sales promotion programs, product innovation, and brand trademark development and protection. Intense competition could impact the company’s market share and revenue growth.

Dependence on Bottling Partners

Most of Coca-Cola’s revenues is generated by selling concentrates and syrups to bottlers in which it doesn’t have any ownership or controlling ownership interest. These bottling partners make their own business decisions that may not be in the interest of Coca-Cola Company. Additionally, most of the company’s bottling partners have the right to manufacture or distribute their own products or certain products of other beverage companies. If Coca-Cola is unable to provide an approximate mix of incentives to its bottling partners, then the partners may take actions that may be detrimental to Coca-Cola. These bottlers may also devote more resources to business opportunities or products other that those beneficial for Coca-Cola. Such actions could, in the long run, have an adverse effect on Coca-Cola’s profitability. Loss of one or more of its major customers by one of its major bottling partners could as well indirectly affect Coca-Cola’s business results. The dependence of third parties is a weak link in Coca-Cola’s operations and increases the company’s business risks.

Slow Growth of Carbonated Water

US consumers are looking for grater variety in their drinks and are becoming increasingly health conscious. This resulted in the consumption of carbonated and other sweetened beverages in the US.

The company has been criticized of selling carbonated beverages with high amounts of sugar, and has been implicated for facilitating poor diet and increasing childhood obesity. Hence, Coca-Cola’s revenues could be adversely affected by a slowdown in the US Carbonated beverage market.

Appropriate Goals for the Company

Being the largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates in the world, Coca-Cola’s goal is to use its formidable assets i.e. brands, financial strength, unrivaled distribution system and the strong commitment by its management and employees worldwide to become more competitive. This will speed up the company’s growth in ways that will generate value for its shareowners and renewed enthusiasm among its employees.

Effectiveness and efficiency – Coca-Cola Company is focusing on enhancing the company’s efficiency by aligning itself with its bottling system while focusing on increasing the investment in its brands; and effectiveness throughout the supply chain, delivering more value for its customers and better meeting their needs. Efficiency in the supply chain will can also be achieved by leveraging the company’s operating and marketing investments

Long Term Profitable growth – Coca-Cola Company is focusing on maintaining or increasing its profit margins in faster growing but lower-margin countries by shifting from a volume focus to a volume and value focus. This will help the company to achieve profitable growth through close alignment with its bottling partners.

Stimulating faith and trust – organizational alignments of India negatively impacted the trust within the company, those of India, and the consumers who are very ethical and sensitive to human rights. The negative publicity has engendered over 118-year history of Coca-Cola reputation, therefore the company’s goal is to renew that faith by investing in the capability and training to prevent negative publicity and to take full responsibilities for any wrong doing on the company’s behalf.

The followings are some of the key challenges that the Coca-Cola Company is facing in pursuing its goals:

·         Fluctuations in the cost and availability of raw materials; cost of energy; transportation; company’s ability to maintain favorable supplier arrangements and relationships, and to avoid disruptions in production output caused by events such as natural disasters or labor strikes.

·         Changes in laws and regulations governing the accounting standards, taxation requirements, laws concerning food and beverages, competition laws, employment and environmental laws in domestic or foreign jurisdictions.

·         Water quality and quantity. Demand for water is increasing around the world and in most cases this leads to the deteriorations of the available water; hence Coca-Cola’s system may incur increasing production costs, which may materially adversely affect its profitability in the long run.

·         Ability to achieve earnings forecasts which are generated based on projected volumes and sales, thus there is no assurance that the company will achieve the projected level or mix of product sales.

Company’s Corporate Level Strategies

Forward Vertical Integration:

The company engage in this kind of strategy since it sell selling its own outputs – beverage concentrates and syrups – to the bottling companies who than convert them to final goods.

The company manufactures the beverage concentrates and syrups, which it sells to authorized bottling and canning operations, fountain wholesalers and some fountain retailers. The authorized bottlers and canners either combine the syrups with sparkling water or combine the concentrates with sweeteners (depending on the product), water and sparkling water to produce finished sparkling beverages. The finished sparkling beverages are then packaged in authorized containers bearing The Coca Cola Company’s trademarks and sold to businesses and institutions including retail chains, supermarkets, restaurants, small neighborhood grocers, sports and entertainment venues, and schools and colleges.

International Expansion:

Coca-Cola® is originated as a US company and soda fountain beverage in 1886, selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today The Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.

Advances in technological led to global economy retail customers of The Coca-Cola Company merging and evolving into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers

Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling facilities in Africa.

Today, The Coca-Cola Company world’s largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups. The company’s finished beverage products are sold in more than 200 countries worldwide. More than 60 percent of Coca-Cola’s products are sold outside US. As of January 2007, the company’s operating structure included this operating segments: Africa; East, South Asia and Pacific Rim; European Union; Latin America; North America; North Asia, Eurasia and Middle East Bottling Investments; and corporate.

The Company’s Business Strategies

Marketing

Coca-Cola Company makes significant investments which are designed to enhance consumer awareness and increase consumer preference for its brands. In 2007, the company launched campaigns and activities that were global in reach and local in their messaging and visuals. The new products and marketing campaigns enhanced the growth of Coca-Cola, Coca-Cola Zero, Diet Coke, Sprite, Fanta and Minute Maid, as well as other brands. Since its introduction in 2005, Coca-Cola Zero has been a global hit. It helped boost the company’s Trademark Coca-Cola unit case volume in Australia, Great Britain, United States and other markets.

By using innovative and tailored marketing programs based on local consumer insights, the Company will keep growing its core brands while also leveraging its distribution system to capture other growth opportunities in the ready-to-drink nonalcoholic beverage category.

The company continues to expand its marketing presence and increase its unit case volume in most developing and emerging markets worldwide. Coca Cola Company’s strong and stable system helps it capture growth by manufacturing, distributing and marketing existing, enhanced and new innovative products to its consumers throughout the world.

Production:

The Coca-Cola Company have operations in more that 200 countries and counting. In almost 90 percent of those countries, its beverages are produced by local people with local resources. The company creates brands that embrace distinct tastes and local preferences. The has over 71,000 company’s associates around the world live and work in the markets they serve, and as a result, the company is more collaborative.

Majority of the company’s bottling partners are independent companies with operations in local communities around the world. In order to propel growth, the company collaborates on the shared strategic vision that moves it closer to the marketplace, builds competitive advantages and makes it equipped to handle challenges within the industry. To create long-term sustainable growth, Coca-Cola Company is planning and investing together (for instance it is investing in new information technology that allows it to share expertise, get immediate feedback on new products and packages, and capture results and data in a consistent format). Such innovations improve operational effectiveness.

Finance:

 The Company makes equity investments in selected bottling operations with the intention of maximizing the strength and efficiency of its system’s production, distribution and marketing systems around the world. These investments are intended to result in increases in unit case volume, net revenues and profits at the bottler level, which in turn generate increased gallon sales for the company’s concentrate and syrup business. When this occurs, it benefit both The Coca-Cola Company and it’s bottling partners benefit from long-term growth in volume, improved cash flows and increased shareowner value.

Coca-Cola Company has ownership interest in Coca-Cola Enterprises Inc which is the world’s largest bottler of the company’s beverage products. Its ownership interest in CCE was approximately 36 percent at December 31, 2004. Within 2004, sales of concentrates, syrups and finished products by the Company to CCE were approximately $5.2 billion. CCE estimates that the territories in which it markets beverage products to retailers (which include portions of 46 states and the District of Columbia in the United States, Canada, Great Britain, Continental France, the Netherlands, Luxembourg, Belgium and Monaco) contain approximately 79 percent of the United States population, 98 percent of the population of Canada, and 100 percent of the populations of Great Britain, continental France, the Netherlands, Luxembourg, Belgium and Monaco.

In 2004, approximately 63 percent of the unit case volume of CCE was Coca-Cola Trademark Beverages, 31 percent of its unit case volume was other Company Trademark Beverages, and 6 percent of its unit case volume was beverage products of other companies. CCE’s net operating revenues were approximately $18.2 billion in 2004.

The Company also has 40 percent of interest in FEMSA, which is a Mexican holding company, Coca-Cola Hellenic Bottling Company U.S.A.

The Coca-Cola Company owns a 50 percent interest in a joint venture with Nestle S.A and certain of its subsidiaries that is focused upon the ready-to-drink tea and coffees businesses. The joint venture, known as Beverage Partners Worldwide ((BPW), currently has sales in the United States and 59 other countries.

Negative press endured by Coca-Cola in the last 6 months

The company received the Golden Peacock Global Award for corporate social responsibility. The award, which is sponsored by the Coca-Cola Company itself, supposedly recognizes the Company’s efforts in “water conservation and management” and its “community development initiative” and “the continuing commitment by business to behave ethically“.

A couple of days after awarding itself the Golden Peacock award, the Coca-Cola company announced a US $10 million corporate social responsibility fund that will focus on water management in India

However, communities in India was left thirsty as a result of Coca-Cola’s operations, In spite of the growing evidence implicating the Coca-Cola Company for causing water shortages in India

Coca-Cola got a rude awakening when an assessment of their operations in India that they paid for and conducted by an ally of Coca-Cola validated what the communities have been saying all along. Specifically, it was the University of Michigan which demanded that Coca-Cola agree to an assessment if it wanted to continue business with the university. The assessment was conducted by the Energy and Resources Institute (TERI) of six Coca-Cola bottling plants in India released in January 2008, which validated the concerns being raised by the communities in India obtained from the detailed technical assessment of groundwater resources.

                               Key finding in the Assessment

·         The Assessment Recommended the Closure of Kala Dera Bottling Plant in Rajasthan: The assessment notes that the water resources in Kala Dera are overexploited and that the Coca-Cola bottling plant would continue to worsen the water situation.

·         Coca-Cola Has Not Respected Rights of Farmers and Groundwater Conditions:
three of the six sites assessed were either in overexploited or critical groundwater areas, the report notes that “citing policies need to recognize and respect the existing (formal and informal) riparian rights.”

·         Coca-Cola Also Warned on Mehdiganj, Another Key Campaign Demand:
The assessment also validates the concerns of the communities around the Mehdiganj bottling plant for creating water shortages. the Coca-Cola company should also be making plans to shut down the bottling plant in Mehdiganj – another key campaign demand as well as the bottling plant in Nabipur. The report notes that the water tables in Mehdiganj have been declining towards a semi-critical state, and in Nabipur, the aquifer is already over-exploited.

·         Coca-Cola has Not Met its Own Waste Management Standards at Plants with regard to water quality.

·         Coca-Cola Does Not Have Adequate Pollution Prevention Measures:
The assessment pointed out the deficiencies in managing waste in Coca-Cola’s plants in India. The report stated that the Coca-Cola Company needed to develop additional requirements for treated wastewater quality. The assessment found shortcomings in the effluent discharge in four of the six plants assessed.

·         Increased Pollution in Immediate Vicinity of Coca-Cola Plants:
The assessment confirmed that the communities living around Coca-Cola’s bottling plants have identified – pollution. However, the assessment is not able to identify the source of the pollution, and has called for further studies.

The community of Mehdiganj and Coca-Cola affected communities in India announced a conference to challenge the eroding right to water and asserting the fundamental human right to water. The conference will take place in Mehdiganj on March 28 and 29 and was followed by a March and demonstration against the Coca-Cola bottling plant.

 Summary

The Coca-Cola Company is the largest manufacturer, distributor marketer of nonalcoholic

Beverage concentrates and syrups in the world. Finished beverage products

Bearing its trademarks, sold in the United States since 1886, are now sold in more than 200 countries and include the leading soft drink products in most these countries.

The company’s mission statement is to create a growth strategy that allows it to bring good to the world – by refreshing people. Every day and inspiring them with optimism through its brands and its actions. This mission statement defines its fundamental purpose. The company’s competitive advantage is that it is the strongest nonalcoholic beverage company in the world.

The Coca-Cola Company is a multinational company and markets its products in more than 200 countries. It serves markets within eight global segments – North America, Europe, North Asia, Eurasia and Middle East; Latin America; Africa; East, South Asia and the Pacific Rim, bottling investments.

The company outsources its non-core business function of bottling its products thus enabling it to focus on its core business objectives (such as maintaining high product quality, protecting its brand and growing market share).

. The SWOT is used to identify an organization’s internal (strengths and weaknesses) as well as its external (opportunities and threats) environment. The Coca-Cola Company’s Strengths are: being a market Leader, having large operations of scale, and robust revenue growth in its three segments; weaknesses are: the negative publicity it gets, slow and declining performance in North America. Opportunities are: Acquisitions, growing bottled water market, and growing Hipic population in US; Threats: intense competition, Dependence on bottling partners, and slow growth of carbonated water.

The company’s goals are to enhance its efficiency and effectiveness, maintain long term profitable growth, and revitalize the faith of India. Key challenges face the company in pursuing its goals-fluctuations in the cost of raw materials, changes in laws and regulations, water quality etc.

Corporate Level Strategies:

Forward vertical integration: the company engage in this kind of strategy since it sell selling its own outputs – beverage concentrates and syrups – to the bottling companies who than convert them to final goods. International expansion: the company’s has expanded from being a US company to be a global company. It has operations in more than 200.

Business Level Strategies:

Marketing Coca-Cola Company makes significant investments designed to enhance consumer awareness and increase consumer preference for its brands. Operations: the company has operations all over the world and in almost 90 percent of those countries; its beverages are produced by local people with local resources

Finance: the company makes equity investments, as well as acquisitions to strengthen its financial position, and returns for its shareholders.

Negative press endured by Coca-Cola in the last 6 months:

An assessment was conducted by the Energy and Resources Institute (TERI) of six Coca-Cola bottling plants in India released in January 2008 that validated the concerns being raised by the communities in India obtained from the detailed technical assessment of groundwater resources.

                                           Bibliography:

Hoover’s Handbook of American Businesses. (2007). Profiles 0/750 major US. Companies.

The Coca-Cola Company (2007). Company’s Business Annual Report: Retrieved April, 2008, from http://www.thecoca-colacompany.com/investors/pdfs/form _10K _ 2008. pdf

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Reaching for the brightest star has always been my motto in life. This saying drives me to be more passionate about education and learning many things that concern my career advantage. I believe that everything happens for a reason and nothing is impossible for a person with enough optimism and hard work. I wish to pursue a degree in MSC Oil and Gas Enterprise at (insert name of university here). Being enrolled in the said program will allow me to expand my horizons and give me a more successful future. My name is (insert your name here) and I am an MBA holder of International Business with a B. A. degree in Business Administration.

I am honest enough that I do not have adequate background when it comes to Oil and Gas Enterprise but I was encouraged by the dean of the school to apply on the said program. I am convinced by the fact that after having the said degree, I will be more competent enough to succeed in life because I have another degree that came from a reputable institution. The MSC in Oil and Gas Enterprise Management Programme is best offered by (insert name of university here) because it has wide array of academic resources which I can utilize as I study more about geophysics, geology, engineering and the latest in science and technology.

Professors who are experts on the said field will share their insights to promising students like me when it comes to achieving negotiation, environmental science, engineering and entrepreneurial skills. Managing something that has connection with Oil and Gas enterprise will not be easy but I am confident that the knowledge I will gain in this programme will make me well equipped in the future. The oil industry covers broad topic which are not limited to energy resources, energy ministries and determining the possible techniques to make it more progressive.

Having enough knowledge on how to deal with other National Oil Companies will also be taught on the MSC Oil and Gas Enterprise Management program. Exploring the connection of this field with commercialization, law and economics are also vital because it will pave way for a successful recovery in terms of hydrocarbon exploration. The course program entitles me to more professional training which I can use in seeking more skills and knowledge and at the same time increases my qualifications. Through the MSc in oil & Gas enterprise Management program I will gain more understanding about the business development in the industry of oil and gas.

In addition to this, my analytical skills will be improved and my empirical and conceptual knowledge about this field. It also includes various modules that has latest geology features, engineering and geophysical disciplines that will aid me in my future career. Having the adept knowledge in entrepreneurship will give me more advantage because I can close business deals and gain personal and professional advancements. Skills are rest assured to be improved when it comes to accountancy, environmental science, petroleum economics, presentation and negotiation

Greater emphasis is given on how the said skills and knowledge can be applied on actual management. Having the practical application and sufficient training will allow me to explore more areas and techniques in MSc in oil & Gas enterprise Management. Having said all these things that I can acquire from the program, I believe that in order to make learning possible is through my way of understanding and gaining the right knowledge. I will participate more during lectures and discussions so that I can grasp the knowledge given by professors.

As a student, I can say that my passion and hard work will make me persevere in every subject. I am also enthusiastic when it comes to gaining knowledge because I used to do self study even at home. This will ensure that I am reviewing the lessons we had in class and be more equipped for the next day’s discussion. Every hardship I will experience in education will surely pay off because I will land with good career opportunities upon graduation. After the education at (insert name of university here), I believe that there are more career opportunities that lies ahead of me.

Being an outstanding student does not end after graduation. It should be continued in the portals of future companies that I will work for. My optimism made me consider every challenge as vital for individual’s growth. I also possess a flexible personality that allows me to deal with every people from all walks of life. Flexibility is important in this field because you will meet new acquaintances that will help propagate your career and business. I believe that my personal, academic and professional experience can also be utilized during class discussions.

Since I hold a degree in Business Administration, I can participate during class discussion and share what I have when it come to business handling and entrepreneur. My MBA degree in International Business is another advantage on my part because I can connect the said degree to MSc in oil & Gas enterprise Management in such a way that will include the international market. It is good to cite examples during classroom discussions because it means that you are directly applying what you have learned from school. It also eliminates bad practices and can seek for better alternatives that will improve the employee’s performance.

My personal and professional academic experiences have shaped my career goals for the future because I already foresee myself in the profession that I always dreamt of. I see myself working as a successful (insert name of ambition here). My confidence is also at its best because I was able to succeed in my previous educational degrees and I look forward to my future with more career opportunities at hand. I am armed with the right knowledge and experiences plus the MSc in oil & Gas enterprise Management degree that I will be receiving in the future.

Nothing will interfere with my success because I am driven with the right passion to survive. Everything that I aim will be use for the benefit of other people and I believe that it is through service and commitment that a man achieves fulfillment. My future goals will be made possible by the MSc in oil & Gas enterprise Management program because I will learn more things aside from the ones I’ve learned from college and from my MBA in International Business degree. Everything that a man wishes to happen comes at the right time and with a great purpose.

I believe that this is the perfect time for me to make all my dreams a reality come true. I am rest assured by the vision of this program and I will do my best to grasp every lessons taught in class. After this program I will be a promising professional who is ready to compete globally. After all that has been said and done, I look forward to the many days of studying at (insert name of university here). Being enrolled in the MSc in oil & Gas enterprise Management program is a privilege for me because I will be completing a degree in an institution that recruits only the best and finest students.

In am willing to take all the risk in this field because I am confident about my skills and abilities. I have the right mindset to complete my goals. I realized that every day spent is important may it be personally or academically. I should learn to give ways to others and render the best service right after graduation. My quest for education will not stop after I graduated, I will find ways of sharing what I have learned to others and contribute for the benefit of the society. By doing so, I would be able to show the world that nothing is impossible when a person puts dedication, heart and soul in everything we do.

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Tesco mission statement

How do Tesco aims and objectives blend together?

For any business that wishes to be successful such as Tesco their aims and objectives have to blend together. Tesco’s aims have to be short time period aims which help them reach their main objectives. This ensures that the whole Tesco network is coming together in the right guidelines, and that everyone in the business is working together to ensure that Tesco is a massive success.

Tesco aims and objectives are emerging together the reality speak for it self. Tesco have the leading market share, which stands at 30.4%, out of all the supermarkets in Britain. Britain has seen the record breaking profits, of Tesco for the last two years. Tesco profits are time after time reaching the �2 billion mark. Sources are showing that Tesco is the leading supermarket in Britain, and their aims and objectives show that they want to stay at the top for an extended time to come.

Why are Customers so valuable to Tesco? Tesco have to keep the public happy and fulfilled or else they would not have such towering takings, and at such a high market share. Tesco always make sure that they keep their customers satisfied because this way they keep hold of many customers, and also gain more of the public for their future needs. Tesco also provide customers with low prices, the UK population is known for its bargain hunting. By selling objects at a low cost Tesco’s are gaining more customers and more profit.

Tesco are a 24 hour service which helps them to get on with their duties, as well as the customers because in the late evening there aren’t many customers, and that’s when Tesco find an opportunity to stack and fill up their shelves. In my views, I think that this is well-situated for customers because sometimes they run out of substances that they may need at a particular time, and if Tesco are not opened, then customers will be dissatisfied but now Tesco’s new and improved 24 hour services, allow them to purchase material whenever.

Customers: One of Tesco’s individual objectives is to preserve the constancy of their customers. The company will achieve this by submitting the public with better deals then any other major supermarkets. They offer possessions like loyalty card; Tesco is open 24 hours day also by internet shopping. The customers are the key to there success. Having more customers accesses more profit to be made.

Tesco’s loyalty cards helps the stores keep hold of their clients as the card automatically shows what is most popular with their customers. You can get points for your club card by spending money in the Tesco stores. Tesco rewards you when you spend more and more money in there store by giving you vouchers for the preferred objects you buy. The card shows, what is being brought on a regular basis with each customer.

Tesco have the advantage of being able be open 24 hours a day this helps attract customers that have a busy working life. There open all day so they can supply up during the night. Also there collection vans come into the store to stock up during the night as they are not allowed to during the peak times of the day. This helps people who come to Tesco on there way home and do there weekly shopping. Food is an essential and is a consumer product. They give a extensive range of products and are well market orientated stocking, every type of creation all shapes and sizes.

They launched the website tesco.com for internet shopping; this benefits the public who are unable to come in to Tesco stores. They invested the shareholders money into internet shopping. The company knew from there market research that 91% of the U.K population have access to the internet at home. This is a simple and dependable way of shopping but charges �5 for deliveries. They ensure you will get your shopping within the next 24 hours. This has made life easier for the elderly, sick and people who disown a car. The internet shopping option helps hold on to customer devotion. I think Tesco should not charge for there deliveries for the reason that they have made such a big profit of 2.2 billion pound. That just shows that Tesco are being greedy and desire more money. Also I think Tesco should stay open 24 hours a day so they don’t cause large traffic jams during the peak times of the day.

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Mission Statement Internet Research

The mission statement is a brief description of the company and its purpose. The mission statement is basically a brief profile of the company which should essentially show a distinct picture of the organization in limited sentences. The scope of the statement is not limited; instead the statement attempts to cover the vision for the whole organization. The statement should answer the questions as to what the company is about, what it does, who are its customers, how it operates and why does it operate in a particular manner. The length of this statement is usually from one to five sentences and energy words are usually used transmit the message.

Companies do use this statement as an advertisement slogan to build relationships with the shareholders and customers; however a more common use of this statement has been to set specific strategic goals for the senior staff and employees of the company. Aside from this the mission statement is also used to resolve any differences between the business stakeholders who are essentially the shareholders, the employees, and the customers.

The first mission statement to be chosen for the purpose of this research was for an accountancy firm by the name of Brinks, Hofer, Gilson and Lione. The firm provides various financial services to the customers. The mission statement for the HR department of this company was “Our mission is to treat each person as a valued customer while contributing positively to the overall objectives of Brinks Hofer Gilson and Lione.

We are dedicated to providing the highest level of quality services, and support in employment, training, employee relations, benefits, Compensation and safety beyond the expectations of all employees, enabling them to better serve our external customers. We do this with a commitment of attaining the highest level of personal integrity. We seek to recruit the most qualified people while recognizing and encouraging the value of diversity in the work place. We establish, administer and communicate sound policies, rules and practices that treat employees with dignity and equality while maintaining firm compliance with Local, State and Federal employment and labor laws.” (‘Human Resource Statement’, 2007)

The HR mission statement for the company does cover what services the HR department provides to the firm, how it benefits the management and how it their efforts resulting the ultimate contribution towards the company’s overall objective of providing the highest quality of service to its customers. The HR mission statement for the company however does not state how the efforts of the department help or benefit the external stakeholders, i.e., the shareholders and investors of the company. This HR statement is employee and customer oriented and does contribute towards the goals of the company itself but does not specifically depict any benefits for the stakeholders.

The second mission statement chosen for this paper is that of Wharton County Junior College. The HR department of the college states that “The Human Resources Department will serve as a strategic partner along side of WCJC’s administration, faculty, and staff in supporting the mission of Wharton County Junior College. The Human Resources Department will take a leadership role in providing services that support the College by promoting the concept that our employees are our most valuable resource and will be treated as such. The Human Resources Department will act as catalysts enabling all employees to contribute at optimum levels towards the success of the college.” (‘Human Resource Department’, Wharton County Junior College)

The focus of the department emphasizes the optimal level of activity in the company to enable the productivity to increase to higher levels. The company also seeks to computerize its HR department to enable computerized monitoring and managing capability in the business. Aside from this statement also mentions that the department will follow the four key points of the company which are dignity, justice, service and excellence.

The department seeks to provide the external the employees as well as the customers of the company with respect, fair treatment, quality and high standard of performance, however as with the mission statement for the accounting firm discussed earlier this statement also does not identify how the department looks forward to help the stakeholders and provides them with benefits. An indirect link between satisfied customers, and employees and increasing profits is there but no specific point is made in regard to the investors.

The third mission statement which has been chosen for this paper is that of the HR department for The Santa Cruz City in the United States. The mission statement of the HR department for the city goes as follows: “The mission of the City of Santa Cruz Human Resources Department is to provide quality human resource services to the public and to all City departments.

As we serve, we commit to: maintaining excellence, honesty, integrity and high standards in the quality of service which we provide; giving personalized, trustworthy service, courteous assistance, patience, and compassion for any client needing our assistance or service; taking responsibility as a department and as individuals for the work we do and for the image we present as representatives of the City; working as a team to develop partnerships by continuous open communication with our internal/external clients and our co-workers; promoting personal and professional growth as well as job satisfaction for all City staff, and fostering an environment in which employees’ creativity, productivity and risk taking are recognized, valued and encouraged; respecting and celebrating the diverse world in which we live and work and actively promoting diversity in our workforce;

Never forgetting to see the human side of our work, maintaining our sense of humor and valuing each other.” (‘Mission Statement’, Santa Cruz Human Resources Department) The mission statement for the Santa Cruz city covers the aspects of what the HR department for the city does for the City government. The main activities undertaken by the department are highlighted and the value provided to the employees and the customers is specifically stated in the statement.

Special attention has been paid top the work environment and how the improvements made and sustained in it help in contributing value and significance for the employees. However like the above depicted mission statements, this statement also does not cover as to how it provides benefits to the stakeholders of the company.

Conclusively it can be seen that the mission statement for HR departments is usually much longer and detailed than the mission statement of the company. Similarly, according to all the mission statements that have been explored for the purpose of this project, almost all of the mission statements do not provide information related to any advantages and steps taken for increasing the value for the shareholders.

References

“Human Resource Statement”, Brinks, Hofer, Gilson & Lione, (2007), accessed 25/07/2007, <http://www.brinksgilson.com/>

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Reflection Essay on Mission statement

This  essay  deals  with  three  mission  statements  of  human  service  organizations. It  evaluates  the  effectiveness  of  each, as  a  qualitative  mission  statement. A mission statement is defined as , “ a  brief  description  of  a  company’s fundamental purpose. A  mission  statement  answers  the  question, “ why  do  we exist?’ It articulates  the  company’s  purpose  both  for  those  in  the  organization  and  in  the public”. ( Ward Susan )

Statement 1  :

The  first  mission  statement  chosen  for  this  essay  is  that  of  the  center  for  faith- based  &  community  initiatives, Unites  States  department  of  health  and  human  services. It  consists  of  three  paragraphs. The  first  paragraph  says  that  it  intends  to  create an  environment  where  faith  based  and  community  based  organizations  are  invited to  be  partners, “ to  focus  on  improving  human  services  for  our  country’s  neediest citizens ”.

The  second  paragraph  mentions  that  many  more  faith  based  and  community based  organizations  have  been  made  partners, and  offered  technical  help  the  needy citizens. It  also  says  that  it  has  collaboration  with  many  old  organizations  and  its staff  is  trained  well  to “ understand  how  to  reach  out  and  partner  with  these organizations”.

The  third  paragraph  states  that  it “provides  information  and  training,  but  does not  take  decisions  on  which  groups  will  be  funded”. It  further  gives  web  links  for more information.  Analysis  of  this  mission  statement  reveals  that  it  does  not  convey “ what” is/are the  real  functions  of  the  center. The  statement  has  words  which  have  too  broad meanings, like “ partners”, “ collaboration”, etc. By  reading  this  statement  the  only aspects  which  become  clear  are  that  the  center  makes  partnerships  with   faith  based  and  community based  organizations  to  help  needy  citizens  and  it  does  not  take  decisions  on  funding.

Answers  to  what  type  of  “ information  and  help” is mgiven  to  partners  is totally  missing. Giving  some  idea  of  specifics  of  functional  areas  would  have  added  a  lot  of  meaning  to  this  statement.( CFBCI ) An  hypothetical  example  will  prove  this. ‘A’ may  say  that  its  mission  is  to “ make  profits ”. ‘B’ may  say, its  mission  is  to “ make  profits  by  importing  crude  oil  and  selling  it  in  the  local  market”. The  second  is  a  much  better  mission statement. This  statement, though  very  long, is  a  bad  example  of  a  mission  statement.

Statement – 2

The  second  statement  is  the  one  issued  by  College  of  Liberal  Arts  and Sciences, Villanova  University, Department  of  Education  and  Human  Services. It  makes  clear  that  it  supports  the  Catholic  Augustinian  thought  tradition  and  it  treats  every  individual  on  the  campus  as  a  unique  human  being, working  with one goal,  that  of  ‘ assimilation  of  knowledge’.  The  second  paragraph  tells  very  specifically  its  purpose  is  to  prepare  teachers, human  service  providers, counselors, supervisors  and  administrators. This  is  achieved through  theoretical  and  practical  exposures  in  school  and  community  settings. It claims  that  each  of  its  graduates  will  have  a  commitment  to  social  justice, cultivation  of  the  intellect, and  willingness  to  serve.

This  is  an  ideal  example  of  a  good  mission  statement. Needless  to  say  that assimilation  of  knowledge  is  the  mission  of  any  department  of  an  University, but this  statement  further  clarifies  the  areas  of  knowledge  to  be   imparted, how  it  is imparted  and  what  are  the  expected  results  of  its  mission. It  also  mentions  that  it is  dedicated  to  the  Christian  Augustinian  faith.

The  only  drawback  of  this  statement  is  that  the  language  and  the  vocabulary bear  a  very  high  profile, especially  in  the  second  paragraph. The  message  can  be understood  only  by  those  who  are  very  good  at  English. Perhaps, simple  words and  shorter  sentences  would  have  been  more  effective. ( mission statement ).

Perhaps, simplicity  communicates  the  best !!

Statement – 3

The  third  statement  analyzed  in  this  essay  is  of  an  association  names  as PROTECT. Its  one  paragraph, very  short  yet  very  comprehensive  mission  statement says  that  it  is  a  ‘pro  child, anti  crime  membership  association ’. It  is  founded  on the  belief  that  the  first  and  most  sacred  obligation  as  parents, citizens  and  human beings  is  to  protect  children  from  harm. Its  aim  is  to  build  a  powerful, non partisan  force  to  protect  children  from  abuse, exploitation  and  neglect. It  is  also clear  that  the  tools  adopted  to  achieve  its  goals  would  be  a  determined  single-issue  focus, a  meaningful  mainstream  agenda, and  use  of  proven  medical  political strengths.

This  is  one  more  example  of  a  good  mission  statement. It  gives  a  complete picture  of  the  motives  of  the  organization. The  goals  are  clearly  stated  and  the means  to  achieve  these  goals  are  also  very  clear. Some  more  clarity  could  have  been  added  if  the ‘ how ‘ part  of  the  statement  is  elaborated. Few  more  words  on how  children  will  be  protected, will  make  this  an  ideal  mission  statement. The only drawback  of  this  statement  is  that  it  does  not  mention  if  the  target  is ‘ children’ on  a  universal  base, or ‘ children’ of  a  specific  country  only. ( protect ).

Conclusion

A  mission  statement  is  judged  by  its  ability  to  put  across  the  main  function  of an  entity. Out  of  the  three  statements  selected  for  this  essay, one  does  not communicate  the  crux  in  the  minimum  required  depth. This  is  despite  the  fact  that it  is  a  very  long  statement. The  other  two  are  very  brief  and  successfully  tell  the main  function  in  a  very  brief  fashion. These  are  good  mission  statements. None  of them  have  to  say  anything  else, apart  from  the  main  function.

Works-cited  page

Ward Susan, Mission  statement, about Inc. a New York Times Company, 2007,
Retreived on 4 April 07 from:

CFBCI, CFBCI mission statement, Center for faith based and community

initiatives, United States department of health and human services, 4 Dec 06,

Retrieved on 4 April 07 from: < http://hhs.gov/fbci/ >

Mission  statement, Department of education and human services, Vilanova

University,  2003,  Retrieved on 4 April 2007 from:

< http://www1.villanova.edu/villanova/artsci/education.html >

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Mission Statement For Apple Inc.

The company I choose to follow for the next 5. 5 weeks is Apple Inc.. They were founded on April 1, 1976 butt was incorporated on January 3, 1977. The founders were Steve Jobs and Steven Wozniak (Sanford, 2013). Apple Inc. mission statement is “Apple designs Macs, the best personal computers in the world, along […]

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Dell Mission Statement Evaluation

Dell Mission Statement Evaluation Customers: (8/10)@ – Delivering the best customer experience in markets we serve. – Flexible customization capability Products Services: (7/10)@ -Highest quality -Best-in-class service and support Markets: (9/10)@ – Competitive pricing – Dell has acquired a large amount of the U. S market and it has now penetrated into the Asian markets […]

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