MK 222 Emerson College Market Segments Target Audience Research Paper
Help me study for my Marketing class. I’m stuck and don’t understand.
Submit your initial brand analysis recommendations with a focus on the following elements of the marketing and brand plan. View this as a rough preliminary draft of your analysis that should cover the following items. You can submit and uses the Marketing Plan template (bullet points and short hand information in this format are accepted) to conduct this analysis and/or submit an essay.
- Situation Analysis & Critical Question (5 points): A summary of the situation that Local Lion faces in making decisions. This section is an environmental scan of the Company, Competition, Customers, Collaborators, and Climate (referred to as the 5Cs,) and will provide a summary of the environment within which Local Lion will make decisions regarding its marketing and communication plans. Hint: The 5Cs is a tool that can be used and referenced to guide and organize your thinking before writing/presenting your recommendations. This section should end with the writer’s view as to what is the Critical Question of the case (i.e. what primary decision must the Local Lion management team make to optimize future success.)
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Market Segments Target Audience(s) – Strategy (10 points) A summary of the market of coffee shops and the makeup of the more important market segments will be provided.
- A detailed analysis of Local Lion’s current market segments
- Identification of the primary target market(s)
- Identification of target audience need(s)
- What key changes need to take place for target audience/strategy (preliminary recommendations)
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Positioning and Differentiation – Strategy (10 points) :
- A detailed analysis of Local Lion’s current positioning and differentiation.
- Initial recommendations on changes required to Local Lion’s positioning and differentiation.
