MKT 3300 Troy University Marketing Product Quality & Complexity Discussion Post

I need an explanation for this Marketing question to help me study.

1.this question is for fix and to rewie to write this question

Valued customer:

We received your request for warranty repair, even though your warranty has expired. The instruction manual for your skates clearly states that the Fastrax model is intended for use on roadways and tracks that are relatively free of sand. Considering the amount of sand build-up that you described, and the fact that you live in Florida with all those beach areas, it seems safe to conclude that you used your skates on sandy paths. The wheel bearings in our skates are precision mechanisms that must be protected from sand and dirt.

However, we have chosen to grant your request in the interest of positive customer relations. We will be sending you a complete wheel assembly replacement free of charge. We hope you appreciate this gesture on our part!

By the way, you should know that we have other models that would probably work better for you. In fact, we have a model designed specifically to repel sand and dirt from the sensitive wheel bearings. I advise you to check this one out. Also, as covered in the instruction manual, you need to remove and clean the wheel assemblies once a month and have them checked by our dealer every six months. With the right choice of skates and proper care, you can avoid mistakes like this in the future.

Sincerely,

Mark Wolff

Customer Service Representative

Skates Alive!

www.skatesalive.biz (Links to an external site.)

1.800.747.9999

2.This journal entry involves Chapter 11: Product, Branding, and Packaging Decisions. Specifically, this entry focuses on Exhibit 11.1 Product Complexity on page 252. Read LO 11-1 Describe the components of the product starting on page 252 before answering the questions.

each question just write 50 world

this journal is write for the Arm & Hammer Baking Soda

1.As it relates to your selected good, identify what you believe to be at least two of the basic product-solving benefits (core customer value) that consumers are seeking when they purchase this good. In other words, what are consumers looking for the product to do for them?

(2)Focusing on the first benefit you listed as related to the core customer value, name and discuss two ways your actual good and its associated/augmented products help provide this specific benefit.

(3)Focusing on the second benefit you listed as related to the core customer value, name and discuss two ways your actual good and its associated/augmented products help provide this specific benefit.