MKT 421 Suffolk University Raising Voter Registration By The Celtics Discussion
I’m working on a Marketing question and need guidance to help me study.
This week, I asked you to watch a video featuring the marketing team from NBC Sports Boston and to review their segmentation of the Boston sports fan marketplace. NBC Sports Boston is home to the Boston Celtics and has a direct relationship with Boston Celtics fans.
For Discussion Board 4, consider how the Boston Celtics might work with their media partner, NBC Sports Boston, to promote their effort to drive voter registration ahead of the 2020 election. The Celtics hold a 30 percent equity stake in NBC Sports Boston so this will be the first place the team goes to reach the fans.
For the discussion, complete the following:
- Take a concentrated segmentation strategy and pick one NBC Sports Boston segments to target
- Think about the academic research that we discussed in the first part of the class and perhaps review the latest market research on sports and society produced by Morning Consult
- In a maximum of three paragraphs, explain how the marketing mix might be used to support one of the key initiatives which is to drive “voter registration”.
- After answering this question with your own post, review your fellow classmates’ responses and reply to two posts.
To refresh your thoughts on the Boston Celtics $25 million, 10-year plan, read this Boston Globe story which is also linked from the Module 2 “To Read” folder.