MKTG 204 Humber College Professional Selling & Product Strategy Discussion
I’m studying for my Marketing class and need an explanation.
The Discussion subject: A product strategy is a well conceived plan whereby a sales representative becomes a product expert, understanding it’s features, selling the product’s benefits and creating value-added solutions. A good salesperson must be able to distinguish between product features (what the product is/what it can do), and product benefits (how it helps the customer).
1) Think of a product that you have bought or considered buying, and that involved dealing with a sales person. Describe the product, its “features”, and the respective “benefits” for you the customer.
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2) Briefly describe the salesperson’s approach, and if the sales person did a good job of communicating benefits you would receive by purchasing the product. Explain.
just have to write only 3-5 paragraphs for whole discussion.