MKTG 303 NVCC Macro Environmental Factors Affecting the Ford Company Discussion
Please watch this video: https://www.viddler.com/embed/6da2249d
Please answer the following questions:
1. Looking at macro-environmental factors what did Ford was trying to understand from the SWOT analysis?
2. What was Ford’s long term goal for the Fiesta customer?
Please include at least 2 paragraphs or more ( 5 – 6 lines) each to explain your arguments/answers. You could include an example to demonstrate your argument.