MKTG 3376 SMU Consumer Behavior Technological Advancement in The 21 St Century Essay

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View the following two ads:

https://www.youtube.com/watch?v=U-RbjSmDTHQ (Tide)

https://www.youtube.com/watch?v=56b09ZyLaWk (Budweiser).

Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.

There is a good, although simplified, example on pp. 222 – 224 of Heath & Heath (2007) that illustrates how well each of these principles is applied in an advertising campaign.

The relevant section of Heath & Heath’s (2007) book is posted in the Ch. 2 Perception module of the content section of Brightspace.

(Suggested length: 3 – 5 pages double spaced)

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