Mobile Phone

Kids and Cellphones Cell phone users are growing every minute in every part of the globe and the user is getting younger. The cell phone and service provider advertisements are increasingly being targeted at the children, teens and young adults. European governments have cautioned parents about the health hazards children face with the use of cellphones before they are16. But, countries like Britain, already have half their children using mobile phones and the number of users between ages 4-9 is fast increasing.

Cell phone manufacturers are now targeting this age with friendly colourful mobiles with only 4 buttons and of upto 20 phone numbers to be stored. Parental controls and GPS locator are added features. The very reason you are going through this hub is probably because you have to make an important decision, whether your child is ready for a cell phone of her own. Well, let us weigh the pros and cons of giving her one. At what age are kids ready for their own cell phone? At what age do they really ‘need’ one? Every child, whatever the age-toddler, tweens, teens, today wants a mobile phone.

Tweens and teens see the use of a cell phone as becoming independent and flaunting it as a status symbol, in addition to keeping up with the peers. A toddler or a preschooler just wants to imitate what adults do. But, it is more the parent who seems to want to know what the child is upto and also keep up or one step above their friends. So, how useful is it going to be? Schools have banned the use of mobile phones as it is a constant source of distraction among students, whatever the age. Some teenagers have even cheated on tests using cell phones.

Parents arguments that they need to know what their child is upto, does not hold water because the student is not permitted to use it during school hours. So, having one does not serve any purpose. If your school allows the student to bring a cell phone but makes it mandatory that it be put on silent mode during school hours, then probably you could know whether your child reached her swimming or music lesson after school. If a regular transport has been arranged for your child, it hardly matters whether he has a cell phone or not.

Yes, in times of emergency, such as school leaving early or a basketball session finishing late, it would help you as parent make necessary alternate arrangements for transport. It is this sense of security, safety and convenience, most parents give in to the plea of a mobile phone for their child. A phone with GPS is seen as a must for some parents who want to know their child’s whereabouts at any given time. Of course, the child will argue that he would like a mobile phone because his friends have it, he can keep in touch with them and collect missed homework.

Some parents see the need to give their little one a mobile phone if she is allergic to something or asthmatic, or going on a school trip. The Cons of Giving Your Child A Mobile Phone The safe, convenient way to constantly be in one-button touch communication gives a parent the sense of security concerning the child. But, if the child is under 12, he should be under the supervision of an adult at all times anyway. And in most cases, the child would know how to use a regular phone or the cell phone of the one who is supervising.

Researchers have often cited cell phone usage as being hazardous to health, more so in the case of children. The ongoing research suggests that the more one spends time on one’s mobile phone, electromagnetic radiation emitted can be the cause of Alzheimer’s disease, brain tumors, cancers ,etc. The developing tissues of a young child can be affected, but the more recent studies show that there is no connection between radiation from cell phones and brain cancer. Well, the debate is still on, and it is certainly beneficial to limit the use of a mobile phone, whatever the age.

Children have been seen to be impulsive if they are allowed the use of a cell phone, according to a recent study. Because of the texting on cell phones, they learn to quickly retort/reply. These children are seen to be faster in IQ tests, but very inaccurate, since messaging between peers makes them quicker-on-the-draw, but without time for ample thought. SMSing friends takes up most of their time and most teens and tweens are losing sleep texting away into the night. Spellings take a back seat as well, since they learn to use shortcuts in messaging away to friends.

Increased independence gives children the courage to skip more time from family life. They also learn to be totally dependent on a mobile phone, which comes to light when the said phone is either lost or confiscated. Depending on whether the phone is internet enabled, you will be exposing your child to unwanted MMS , youtube videos, emails from spammers, or simply calls from unwanted tricksters. Which brings us to the subject of MONEY Cell phones can be expensive. Your child may not agree to what you show her- a basic cell phone to make and receive calls.

You will have to talk to her first in order to know what exactly she wants and why she “needs” it, before you even agree to purchase one. Talking to her friend’s moms or the teacher can give you a benchmark. A basic plan for your child’s cell phone can be a good thing until you are hit by extra charges for those additional “awesome” ringtones, textmessaging, internet usage,and of course additional talktime. So, it certainly pays to have a good talk with your child before you settle on buying a mobile phone on the do’s and don’ts as well.

Some kids get into the habit of losing their cell phones often when they know their parents will replace them without a whimper, simply because the latest model has arrived in the market. Most parents realize that the cell phone is mainly used for SMSing, downloading games, ringtones,and music videos which can be an additional burden on the family budget. So, are you upto it? And of course, as time progresses, they are busy messaging friends or speaking to them, even during family outings. I have seen mothers admonishing their teenagers busy on heir phones in restaurants and in shopping malls and worse, they turn a blind eye and a deaf ear to their surrounding which can be detrimental, particularly if they are driving or about to be accosted by strangers. Many accidents happen and unwanted injuries take place because a teenager ignores warning signals as he is busy talking on the phone. Thieves love to snatch the trendiest of cell phones even as you speak, so beware of flaunting it in public. Cell phone etiquette is important, an should be taught to your child as well.

Excusing oneself to take a call, ignoring a prankster and reporting him to the parent or teacher, and never be party to pranks themselves. What is good and what’s not is to be dealt with by the concerned parent, before it gets out of hand. Cell phones also put your child at risk for getting in trouble for: sexting – sending or receiving nude pictures prank calls – which can get your child in trouble if someone starts pranking other people from your child’s phone LG Optimus Elite Prepaid Android Phone (Virgin Mobile) Amazon Price: $115. 00

List Price: $129. 99 Samsung Galaxy S III 4G Android Phone, Blue 16GB (Sprint) Amazon Price: $699. 99 Brand New Sidekick LX 2009 SHARP PV300 GSM Unlocked – T-Mobile (Carbon Black). This phone does not have internet capabilities. Amazon Price: $54. 99 List Price: $149. 99 Samsung Galaxy S III 4G Android Phone, Blue 16GB (Verizon Wireless) Amazon Price: $699. 99 HTC One V Prepaid Android Phone (Virgin Mobile) Amazon Price: Too low to display List Price: $199. 99 Samsung Galaxy S III 4G Android Phone, White 16GB (Verizon Wireless) Amazon Price: $699. 99

NEW Version Ultra-thin Quad-band Watch Mobile Phone FM/MP3/MP4 2M Camera Amazon Price: $99. 00 Best Course Of Action Each parent has their own views and the schools their children go to, play a big part in whether to give a cell phone to their child or not. A hand-me-down or a new handset is your decision as well, provided your child agrees. You could categorize it into one or a couple of the following. a necessity a luxury a fad an invasion Making the right choice of cell phone is necessary as well-whether you want a basic version to just make and receive calls or one that needs to be internet enabled and with Mp3.

Once the decision is made, make sure you know that it is definitely going to cut into your monthly expenses,whether you have a talk with your child or not. So, is your child ready to take on this responsibility and sticking to a basic plan. Or will you need to pay extra for all the additional downloads and textmessaging. Some points worth considering: Prepaid monthly plans offer the ability to control exactly how much your child can spend in any given month. Some handsets offer unique parental controls to monitor and restrict activity which is a good thing.

Some phones also let you limit who can call the phone and who your child can call. Consider giving the phone only when she is in the shopping mall or on a school trip. Discuss the do’s and don’ts of important issues such as cyberbullying, pranksters, cell phone ettiquette, the dangers of driving while on the cell phone, adhering to the cell phone rules of the school,etc. If you feel the need, get one that has a GPS locator, so you will know exactly where the child is at any given time. Stress that there is a responsibility attached which needs to be adhered to, strictly.

The power consumption for sending (or receiving) a single message in a mobile phone

Abstract: We measure overall SMS, Whatapps, and Wechat for the power consumption of a single message.

These results are validated by overall power measurements of two other devices: the Battery Doctor and Battery Detective. We discuss the significance of the power drawn by the various length and times of text messages and identify the most promising areas to focus on for further improvements in power management. We also analyze the energy impact of dynamic voltage and frequency scaling of the device’s application processor.

Introduction: In recent years, people have a mobile phone in their hands all day. At the same time, device functionality is increasing rapidly. In the number of applications, texting messages occupied an important part. Hence, optimal management of power consumption of devices such as SMS, WhatsApp, and WeChat is critical. In this paper we attempt to answer how much of the system’s energy is consumed by sending (or receiving) a single message of the system and under what circumstances. And we will use IPhone5 as the experimental product. Furthermore, we validate the results with computing manually and the additional mobile device: Battery Doctor, Battery Detective.

Material: Experimental product: IPhone5

Timer Testing Applications: Messages, WhatsApp, WeChat Measuring

Application: Battery Doctor and Battery

Detective Formula:

1. The time of sending each message=The time of the usage of 1% power/ Number of messages.
2. Average electricity consumption of each message ( with the Wifi usage)= 1% power of iPhone 5/ Number of messages. ) Average electricity consumption of each message ( without the Wifi usage) =(1% power of iPhone 5/ Number of messages) – (The time of sending each message x The power consumption rate of wifi function). Methodology: Device under test Experimental setup When an iPhone is not actively being used (the screen is off), the biggest power drain are the various radios: WiFi, 3G and Bluetooth. So the first tip is to turn off any service you don’t need. Settings are useful in doing so with one tap. There is some information you need to calculate before we collect the data. Therefore, after you turn off all the services that you do not use, you have to turn on the Battery Doctor and check out the battery usage of your phone and calculate how much usage if 1%power. In the case of the iPhone 5, the battery usage is 1430, therefore iPhone 5 1% power= 1430/100= 14. 30 mAh. Also, you can use the Battery Doctor to check out how long you still can use on that percentage of battery. Then, according to Doctor Battery, when iPhone 5 in 41% power, it can use 8hrs 15mins without the WiFi function. If used with the WiFi function, it can use 7hrs 13mins.

Therefore, you can calculate that: The power of the iPhone 5 in 41%: 14. 3mAh x 41 = 586. 3mAh. The power consumption rate of the iPhone 5 without the WiFi function: 586. 3 mAh/[(60 x 8 +15) x 60] = 0. 0197 mAh s-1 The power consumption rate of iPhone 5 without the WiFi function: 586. 3 mAh/[(60 x7 +13) x 60] = 0. 0226 mAh s-1.

The power consumption rate of WiFi function: 0. 0226 – 0. 0197 = 0. 0029 mAh s-1 Then, you get all the basic information which you need, and you can turn off the Battery Doctor, and start to collect the data. Then, you need to let your phone naturally reduce 1% power. After it you can use the timer to count time and type your message and send it out. After you use 1% of power, you can stop the timer and count how many messages did u sent and record it. Then, you need to repeat to collect those data several times. However, you also need to do it in different power percentage, to collect more data. After u collect the data of time and number of messages sending, you can use those formula to calculate the information. Software Excel, Word, Battery Doctor, Battery Detective Results We had collected the data from 3 different power levels, high power (>80%), general power (20-80%), and lower power.

Samsung Electronics is a semiconductor mobile phone and mobile phone component manufacturer. It exists in the most dynamic end of the consumer product industry. It cannot succeed without continuous incremental improvement and without constantly updating its product portfolio. The product life cycle for its premium product the Samsung galaxy S3 is estimated to be only 9 months. This occurs because customers withhold purchasing a product for which they know is going to be updated and replaced imminently.

Samsung is a conglomerate in multiple markets, with the main profit centres being mobile telecommunications and information technology manufacturing. Samsung has posted record profits in its most recent financial quarter. Samsung is a dynamic but reactionary company; it emulates innovations by other manufacturers such as Apple but it operates in a marketplace where such things are common. It manufactures components for most other manufacturers of mobiles tablets and PCs. Samsung has an adversarial relationship with Apple who is Samsung’s both Samsung’s main competitor in mobile telephony and one of its biggest customer’s.

Samsung has an advantage over Apple at present in that it has the infrastructure and dynamic capability to manufacture the components required. This leaves its main rival Apple requiring Samsung’s co-operation. Samsung is seeking to increase the price which it charges Apple. Strategically this is a wise option as switching costs for Apple essentially having to retool its entire operating network and refresh its product’s. Samsung is a company that prefers to grow organically. It has been suggested that the firm engage in a purchase of Blackberry maker Research in Motion. This would be characterised as a defensive acquisition.

It would be merely adding to its portfolio of assets and gaining ownership of a mobile operating system. Currently it licences the Android from Google. Samsung has a strong diverse product portfolio and is capable of competing in numerous markets from the low end smartphones to the Premium Galaxy range; Samsung has a product for every possible price point. Samsung partners with other providers and builds phones and other devices for them such as the Google Chrome book. In an industry where there are numerous rivals and whereby Product Life Cycles are becoming progressively shorter.

Samsung has an advantage in that as a semiconductor manufacturer it can respond to changes in the market dynamic quicker. A disadvantage for Samsung is that is does not have the same prestige as Apple and therefore cannot charge such premiums for its products. Samsung has to offer more at a lower price point than Apple does for its competing products. Samsung’s flagship Galaxy Range has 2 rivals for Apples iPhone the Galaxy S3 and the Galaxy NOTE 2. These combined even though they are of similar quality and differentiated towards different market segments than the iPhone 5 sales are still less than Apple.

Could Samsung drop the Samsung nomenclature and market its high end models as Galaxy? This could enhance the appeal of the high end premium line. In the technology business Samsung is a rare beast in that it rarely makes acquisitions. Very few technology acquisitions are deliberately earnings generative. Facebook buying Instagram and Microsoft buying Skype are considered to be primarily defensive plays to enhance and protect certain advantages each of these companies had. Samsung could purchase a rival chip maker, though logistically and practically there would be little point in doing so.

Another concept potentially to consider would be merging with Google to create an all in one hardware and software company. While logistically this would be the ultimate defensive move by both sides, it would be very difficult integrating the different business cultures it would probably mean that Samsung would have to move its headquarters to the U. S. A. A merger to companies that are on friendly terms as it is would certainly produce synergies in financing, but as they both maintain large cash piles that are increasing every quarter it doesn’t seem that the risk would be worth it.

Another option for Samsung would be Nokia this would give Samsung 30 per cent of all the patents for 4G networks which would give the firm a significant royalty stream from every 4G enabled phone worldwide over the next 8 to 10 years which is the expected length that 4G will remain as the most modern network. Samsung will however be paying for a brand name and significantly weak company . It would also have to fend off rumoured interest from Microsoft. It would be a costly acquisition at 30 billion dollars given the Market Capitalisation of Nokia today and the required premium with which would be required to be successful.

Samsung could use its partnership with Renault Nissan in the automotive industry to create a suite of products automatically synchronised with the car. This would be similar enough the Tesla Model S. While this is a left-field suggestion it is leveraging assets that Samsung already has and utilising it in order to serve its main Profitable arm. This allows the firm to gain a competitive advantage over its main rival Apple. The struggling Nippon-French automobile manufacturing partnership might also be receptive to an outright takeover by Samsung.

Samsung has heretofore been a trend follower, albeit a very adept and nimble one. It hasn’t necessarily been the most innovative company, however with product life cycles getting consistently smaller and the competition which Samsung faces at all ends of the market from the low end to very top is also getting more innovative. Samsung is one of only a small number of companies that could redefine the market. It already produces Smart TVs in large quantities. It could start selling phones laptops and tablets TVs in large bulk quantities by already pre synchronising them for customers.

Its steps like this that will put it ahead of its main rival Apple which is rumoured to be introducing a television that is expected to permanently alter viewing experience. In order to successfully manage this transition Samsung would have to be ahead in the U. S. A first and foremost. Gaining access to material is what blocked Apples entry into this new market. Aggressively Samsung could purchase a cable company or Netflix and control this content for itself, gaining such an imperative competitive advantage.

Samsung if it wanted to be aggressive could stop supplying Apple severely hampering its main rival’s operations while aggressively increasing market share elsewhere by undercutting Apple. Another strategy would be to introduce a phone that would have enhanced abilities i. e. a class above its premium Galaxy range and equivalent iPhone 5 and Google Nexus 5. This would entrap Apple in a Pincer movement that would allow Samsung to be effectively the supplier of the latest accessory mobile phone, which at present is the iPhone 5 rather than the equivalent S3 and Note 2.

The other strategy is to remain second the mobile phone market and a distant competitor to Apple in the Tablet market, this is the most conservative option and requires the least capital outlay, however it risks being overtaken in the same way Nokia was. In the technology market an aggressive approach would be beneficial, but as the relationship between Google and Samsung is seen as quite good the optimal strategy would be to jointly design products that would create a short term monopoly , such things exist in a world where second best is very often a distant second.

Utilising inherent dynamic capabilities it was Apple who was playing catch up to the S3 and Note 2 but the iPhone 5 is outselling both products collectively, this could be because of the inertia derived from being introduced to a particular eco-system, in this way Apple has a first mover advantage in that it has a lot of loyal clients. Samsung primarily operates on Google’s Android operating system which is compatible with other Android users such as HTC and LG. At present Android has 68% of the market but the high margin clients have primarily tended to purchase Apple products.

This is an issue that is only further compounded by time. In order to overcome this Samsung would have to be overly aggressive on a pricing strategy for a phone that would be significantly more advanced than its predecessors and its rivals. Samsung Electronics as a whole is a diversified technology company that should continue to grow unless it commit’s the cardinal sin of failing to innovate. It is a buy but it will have to alter its practices if it wants to surpass Apple’s profitability. S. Decker, 2012 Samsung Gets Review of Loss to Apple in U.

S. Patent Case http://www. businessweek. com/news/2012-11-19/samsung-gets-review-of-loss-to-apple-in-u-dot-s-dot-patent-case Last Accessed 20/11/12 11. 25 http://www. investopedia. com/terms/d/defensiveacquisition. asp#axzz2ClJTl2OX Last Accessed 20/11/12 11. 30 Sam Grobart, 2012 Samsung’s Four (Easy) Steps to Mobile Dominance http://www. businessweek. com/articles/2012-11-19/samsungs-four-easy-steps-to-mobile-dominance Last Accessed 20/11/12 11. 30 Samsung Annual Report 2011

Mobile phones are extremely helpful after school when you’re travelling home. Your parent/ guardian can contact you regarding family matters and also after school if you have to walk your parent can phone you to make sure you’re secure. Likewise Mobile phones also provide safety and protection in times of need. If for example you are in danger of some sort you can phone someone quickly and inconspicuously. In addition if the child goes missing the police can track the mobile and parents can check in on the Childs location.

Also mobiles can help if there is an emergency; your parents can phone you direct instead of phoning the office which would take longer. This would be more effective because your parent can tell you exactly what’s going on instead of having a message passed to you. If for example your Gran was ill in hospital your mum or dad etc. could phone or text you updates through out the day. Mobiles also brings families together –They don’t seem to have much time to spend together anymore due to overtime and after-school activities, having the ability to communicate with any one of your family member helps bringing families together.

Similarly if you forget something important like homework or your lunch you can contact your parent /guardian and they can drop it off. This would help when you have an important essay, for example, due but you forgot it at home. This would help make sure that all your homework is on time and would help teachers when they have to mark homework. Likewise if you are unwell in school, you can phone your parent to let them know. This would be helpful because your parent would be able to pick you up or can tell you what to do.

Moreover mobile phones could save money because they could be used as calculators and can be used to record/ write notes. This would save a lot of money on paper which would make the school more eco friendly and money could be used on other equipment instead of just calculators which can be found on all phones, although teachers would have to supervise and trust pupils not to stray from the task. Another benefit would be that pupils can record important dates in their phone to help with important deadlines and exams.

A final reason is that mobiles could be used for a wide range of educational purposes, including creating short movies, setting homework reminders, recording a teacher reading a poem and timing science experiments. Mobiles which can connect to the internet, also allowed pupils to access revision websites, log into the school email system, or transfer electronic files between school and home. Experts have claimed that using a mobile gains children’s confidence because the technology is familiar to them.

Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012), 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as a medium for their campaigns. Former French President Nicolas Sarkozy set up a Twitter account to help him in his re-election bid.

This shows the growing importance appreciation of mobile phones by politians. There is potential here for some companies to use this strength as a bargaining tool with governments and potentially charge political parties to have built in apps on the phones. (Economic Intelligence Unit, 2012) “Thanks to location-tracking, potential supporters may receive an automated message urging them to drop in just as they are passing a voter-registration office, or to turn up to a nearby rally” (EIU, 2012) The mobile phone market in Africa is one which is heavily affected by politics.

The more unstable a country is the more the economy is constrained. This has a negative effect on imports going into these countries. Africa has a history of political instability and coups. According to AfricaGoodNews. com the last few decades have seen a huge decline in the number of war torn countries. The number of countries in Africa considered completely(11) and partially(34) free today has risen tremendously since 1972(3 and 10 respectively). These figures suggest that, from a political point of view at the very least, Africa has turned a major corner. A new more stable standard of life looms over the horizon.

This may signal a new era of stability in the continent. (AfricaGoodNews. com) According to Techwireasia. com China is the biggest telephone market in the world. They boast over 1 billion mobile phone subscribers. However political factors have a huge influence on the market. The three biggest players in the market China Mobile, China Unicom and China Telecom are majority-owned by the Government. This can be a potential oportunity or threat. It can be an opportunity as long term agreements with these providers can cement a companies place in the market and provide a platform for further growth.

On the other hand these companies in the next few years may begin to promote and seek to make deals with China based manufucturers and slowly dilute the market share of the market leaders. (Techwireasia. com, 2012) Economical The global smartphone market is quite an competitive market. Across the globe people are paying high prices for these products. In Ireland the prices for the top three phones on the market are the HTC One X (€519. 99), the Samsung Galaxy SIII (€569. 00) and the iPhone 5(€579. 99) (Carphone Warehouse, 2012). These phones are in excess of €500 to buy which is expensive to the average person.

At such a high price, such goods are very sensitive to a customer’s economic situation. We will look now at such economic indicators which could influence sales in this industry. The growth of an economy can be measured by its Gross Domestic Product(GDP). According to figures released by Trading Economics (2012) the GNP in the Euro area is -0. 4%. This figure represents the effect of the financial and economic crisis Europe now finds itself in. European countries like Italy(-2. 6%), Greece(-6. 3%), Portugal(-3. 3%) and Spain(-1%) are all in recession.

Other countries which have a positive GDP are experiencing very slow growth like Germany(0. 5%), France(0. 25%) and Austria(0. 2%). The smartphone industry will suffer in Europe due to these figures and sales growth will be slowed significantly. These figures can be used to highlight countries and regions where economic growth is strong. It is shown in tables 2,3 and 4 (Appendices) that there is strong economic growth in Asia, Eastern Europe and Africa. (Trading Economics, 2012) These are areas in which the mobile phone industry should concentrate marketing strategies.

Countries which show huge market opportunities are China, India and Australia. These countries are booming.

• China has a population of 1. 3 billion and GDP of 7. 4%.
• India has a population of 1. 2 billion and GDP of 5. 5%.

The mobile phone industry should place huge emphasis on trying to gain a share of these expanding markets. Africa is a continent known more for its poverty than prosperity. However, it is a continent with great potential. From an economic perspective many countries are showing strong economic growth such as Rwanda and Nigeria for example which have a GDP of 9. % and 6. 3% respectively. “Over the past decade six of the world’s ten fastest-growing countries were African.

In eight of the past ten years, Africa has grown faster than East Asia, including Japan” (The Economist, 2011) If we look at unemployment figures released by the IMF (2012) we can see a similiar trend that shows unemployment rising across europe with the notable exception of Germany. The rate for the euro area for the second quarter of 2012 is 11. 2%, up from 7. 6% in 2007. Rates in North America don’t look too good either with Canada at 7. 2% and US at 8%.

Again we can see that the shining lights are in Asia with China, Korea and Japan showing the lowest unemployment rates (need figures?? ). Even though many of the industry’s products are made in Asia, but the markets over there seem to have the most potential to grow. Socio-Cultural The way we use phones is constantly changing. A recent OECD publication goes into great detail about how people are using the internet and mention a study called the Global Internet Phenomena Report in Canada (OECD, 2012). Table 1 in the Appendices show that people’s demand for real time entertainment is growing rapidly over the last few years.

In 2012 the video streaming service Netflix accounted for 32. 9%, almost one third, of all downstream traffic in the United States. This suggests that consumer preferences are moving towards high quality video streaming and audio features. People want more entertainment from their phone. There is an opportunity the industry to notice this and focus resources on achieving these demands. (OECD, 2012) There is surely a fear amongst those companies in the market that somebody is going to come along with a new product which yet again revolutionises what we define as a mobile phone.

The good news for the market is that even though technology and demands are constantly improving and increasing we feel it is worth mentioning that a mobile phone is still an essential device for almost everybody. Nowadays people have a wide selection of devices with which to use the internet, blackberrys, iphones, pcs, macbooks, ipads and tablets. Everyone has their own favourite device. Some people have switched from pc to mac. Some people prefer tablets. But everybody needs a phone and its capabilities seem to be consolidating all those of other devices.

It can send e-mails, it can browse the web, it has Facebook and Twitter, it has live tv, it can be a music player etc. There is very little you can no longer do on a phone. From a social point of view there is nothing that could threaten the need for mobile phones Environment Environmental issues are becoming more prominent in the mobile phone industry in recent times. The WEEE Directive was introduced in the EU 2005 whereby any waste electrical or electronic equipment can be returned to the retailer free of charge provided that you purchase an item similar to the returning item (Selin & VanDeveer, 2006).

This means to help the environment, mobile phone companies are required, by law, to take unwanted mobile phones. It is estimated that two million phones will be replaced this year causing 2,000 tons of waste (Kavanagh Environmental), proving it is anthropogenic what has caused radiation issues. For several years now, many people have speculated about the dangers of radiation from making calls. The main worry is that this could be a cause of cancer. It is reported that the risk of gliomas (brain cancer) has increased by 40% since the introduction of mobile phones (Kovach, 2011).

Radiation from mobile phones may have serious consequences to humans as it is causing the population of bees to decline who are essential for crop growth preventing food shortages (Lean & Shawcross, 2007). Legal There is a lot of legislation associated with the mobile phone industry. Patents are currently a big advantage in the mobile phone industry. [pic] Source: The Atlantic, 2012. One can see that the common denominator is Apple. They are the only company which own valuable patents with regards to design and hold a strong market share in the market in which these phones are sold.

According to the Atlantic (2012), Apple are making the lions share of operating profits while Samsung and HTC are the chasing pack. Ownership of these patents is a competitive advantage. Issues arise again and again over patents, which is most notably seen in the Apple versus Samsung court case, which only came to a final decision in recent weeks. According to the US Daily Mail, Samsung had to pay $1. 05 Billion to Apple for copying their iPhone in the manufacturing of the Samsung Galaxy range (Murphy, 2012).

A law went into effect in San Francisco early last year which required that all retailers must display how much radiation each phone emits (Kang, 2010). With just under 300 million Americans using mobile phones, this is something which has the potential to hit the industry very hard if any significant study shows a link between phone use and cancer (Kang, 2010). The EU has introduced new legislation in the last few years aimed at significantly reducing the cost of making international calls and roaming. It is now 68% cheaper to make a call while abroad than it was in 2006 and it is 81% cheaper to receive a call.

The price of text messages has been reduced by 60% (Europa, 2012).

References

• Economic Intelligence Unit (2012), ‘World Politics: Spreading the m-word’, ABI/ INFORM Global. Available Online at: http://search. proquest. com/abiglobal/docview/926036961/139DAC0C8916F0BFAF4/18? accountid=40346 [Accessed 10th October 2012]
• Africa Good News (2012), ‘Fast facts and quick stats about Africa’ AfricaGoodNews. com. Available Online at: http://www. africagoodnews. com/africa/facts.html
• [Accessed 16th October 2012] OECD (pg. 24, 2012) ‘OECD Internet economy outlook’ Available at: http://www.keepeek. om/Digital-Asset-Management/oecd/science-and-technology/oecd-internet-economy-outlook-2012/expanding-connectivity-and-measuring-the-internet-economy_9789264086463-3-en [Accessed 4th October 2012] Techwireasia. com (2012)
• ‘An in-depth analysis of China’s mobile phone market’ Techwireasia [Online] Available at: http://www. techwireasia. com/2733/an-in-depth-analysis-of-chinas-mobile-phone-market/ [Accessed 12th October]
• Carphone Warehouse (2012), Pay as you go smartphones, Carphonewarehouse. ie [Online] Available at; http://www. carphonewarehouse. ie/category/Pay-As-You-Go-Smartphones/1_3 [Accessed 15th October 2012]
• Europa (2012) ‘Travelling in Europe 2012-2013’ Europa. eu [Online] Available at; http://europa. eu/travel/comm/index_en. htm#phone [Accessed 3rd October 2012] IMF (2012)
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• Aggregate Traffic Compisition, North America [pic] Source: (OECD, 2012) Table 2: GDP in Asia 2012 Q2 [pic] Source: (TradingEconomics. com) Table 3: GDP in Eastern Europe 2012 Q2 [pic] Source: (TradingEconomics. com) Table 4: GDP in Africa 2012 Q2 [pic] Source: (Tradingeconomics. com)

The word Samsung means “three stars” in Korean. Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. While the Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. It is the flag ship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160, 000 employees.

In 1938, the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. From 1958 onwards Samsung began to expand in too the industries such as financial, media, chemical’s and ship building. In1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout90’s), Radio’s, Computer components and other electronics devices.

In 1987, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until1997. On the other hand, Samsung has developed the ‘lightest’ mobile phone of its era. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry such as making video, camera phones at a speed to keep up with consumer demand.

Introduction of Product Brand Line A product line is a group of products that are related and manufactured by the same company. Product lines are not to be confused with product bundling, which combines various items into one type of product. For example, Samsung home appliances product line might include refrigerator, washing machine, air conditioner, vacuum cleaner and others. Other example, Samsung’s mobile phones are divided into product lines based on the following features; touch screens, slider or folders, QWERTY keyboards and ar phones base on the product price, product quality, who the product is aimed at target group, and product specification. Product lines help to manage their products as product strategy can be designed around product lines. Samsung has offered more than one product line with the product that are all closely related. Different type of product line might toward different type of segmentation based on the customer. Samsung try to expand its business is by adding to its existing product line. This is because people are more likely to purchase products from brands with which they are already familiar and confident.

Product Introduction

The introduction of Samsung Galaxy Note in the year 2011 popularized the term Phablet, mainly because of its large display screen. Now, the updated version of Galaxy Note is released. The Samsung Galaxy Note 2 comes with many high end features and it runs on Android 4. 1 (Jelly Bean) OS. The phone is powered by a 1. 6 GHz quad-core processor. The Samsung Galaxy Note 2 is wider than the previous version. The display screen measures 5. 5 inches and it offers visuals at a resolution of 720 x 1280 pixels. The phone weighs about 180 grams and it is 9. mm thick.

The super AMOLED display screen of the phone is protected by Corning Gorilla Glass 2. The phone sports an 8 MP camera for capturing images at a good resolution. Users can also record HD videos using this handset. The Samsung Galaxy Note 2 also comes with a 2 MP secondary camera. The powerful 3100 mAh battery in the handset offers ample talk time and standby time. The phone comes with 16/32/64 GB internal memory capability. This is expandable further up to 64 GB through a microSD card. The Samsung Galaxy Note 2 has multiple platforms for connecting to the internet.

High speed internet is possible through 3G, 4G and Wi-Fi connectivity. The phone has Bluetooth and micro USB port for file transfer with other devices. The A-GPS feature can guide you when you are lost in an unknown city. The phone comes with a stylus stick and it offers many high end features for users. Samsung Product (Luxury Product) Samsung Galaxy Note 2 is a luxury good. A luxury good is a product that not necessary but which tend to make life more pleasant for the consumer, often more expensive and primarily purchased by people with more wealth and income.

In other words, as people receive more income, they devote an increasingly larger share of income to the purchase of luxury goods. This is because Samsung Galaxy Note 2 has just concentrated on market segment that are high income. People will purchase the Samsung’s product although with a high price as their income increases. Samsung Galaxy Note 2 has a many competing brands in the market such as Nokia, Apple and HTC. These alternative brands also offer the same products but with different features. Complement and substitute

Substitution effect is always negative for Samsung, that is because consumers will always switch from spending on higher-priced goods to lower-priced goods ones. For example, if they are not satisfied with the price of Samsung Galaxy note II, definitely they will seek for other products which have same function and cheaper than Samsung’s smartphone such as Sony Ericsson, Iphone5, Nokia N9. Those competitors’s product is strong enough to compete with Samsung because their products are quality and cheaper than Samsung Galaxy note

In conclusion, those threats will definitely decrease the demand for Samsung Galaxy note II. But, the one reason which differentiates the Samsung Galaxy note II with another product is their complementary products. The complementary products which exist in Samsung Galaxy note II is a removable battery, memory expansion via a micro SD slot and a built-in stylus, The S pen, that help users work well in their handwritten note and simple drawing. Those complementary products helped in increase of the demand of Samsung Galaxy Note II.

Market Structure

Samsung Company had been categorized as oligopolistic market structure because they have only a few sellers such as Nokia, Apple, Sony Ericsson and HTC. Even with such small amount of firms, they manage to control all the market. Other than that, Samsung products are classified as differentiated product because they set the price on different product with different design. This market structure had high barrier to entry because it is too costly or difficult for potential rivals to enter the market. Besides that, irms that are interdependent such as Samsung and LG are mutual interdependence. A firm operating in a market with just a few competitors must predict the potential reaction of its closest rivals when making its own decisions. For example, if Samsung Company wishes to increase its market share by reducing price, they must also predict the possibility that close rivals such as Nokia and HTC, may do such action too. Furthermore, the firms under oligopoly market structure are price maker; this is because they set the price by themselves, not determine by the government.

The Samsung company also do a lot of advertisments to promote their products so that the comsumers will know about their products through multimedia such as televesion, radio, newspaper and internet. Part 2 Compare the price of Samsung Galaxy Note II with Nokia N9 The price of Samsung Galaxy Note II with 1 year contract is about RM 1899 than will be higher the Nokia N9 for RM 699. The price of Samsung Galaxy Note II without contract is about RM 2299 and for Nokia is RM1199. The price gap between the Samsung Galaxy Note II and Nokia N9 will be RM 1200 with contract and RM 1100 without contract.

The reason the price of Samsung Galaxy Note II will higher than Nokia N9 is the technical specifications of the phone. The product differentation would be Samsung Galaxy Note II is counting on a totally different approach across the entire Android ecosystem with diversity but for the Nokia N9 is just using the normal windows software as the processer. This cause the Samsung Note II became the world best smartphone for now and the customers will be proud and happy when using the phone. Besides that, the Samsung Galaxy Note II has a Quad-core 1. GHz Cortex-a-9 chip as the processor and with 2GB of RAM as for the Nokia N9 used 1 GHz Cortex a-8 ship as the processor with 1GB of RAM.

Obvious the Samsung Galaxy Note II will react faster than the Nokia N9 because of the internal build-in. The customers now a day would prefer better and faster software even through the price will be higher but they will statifisfy with it. Other than that, will be the advertisement of Samsung Galaxy Note II and Nokia N9. The Samsung Galaxy Note II was released at 30 August 2012 that will be 1 day before Merdeka day. The Samsung Company rabs this opportunity to promote their new product by giving discount to attract more customers in the day of Merdeka. They also promote through television, internet, newspaper and as a banner at roadside. With this huge promotion, they are able to profit their sales. As for the Nokia N9 was released at 21 June 2011. At that time the Nokia company do not promote their new product rapidly and there are just several people know about the Nokia N9 and also don not notice that it was quite a useful smartphone. Because of the lack promotion of Nokia Company, they are not able to set the phone at higher price.

Furthermore, in this modern world the Samsung Company already achieved a standard brand name compare to Nokia Company because the qualities of the products is better. The Samsung product automatically will have a greater cost of production than Nokia product. The costs of production of Samsung Galaxy Note II also higher than the Nokia N9. Because Samsung Galaxy Note II is more advance in design, body shape, internal software used and better sound system than Nokia N9. So the cost of production also will be higher. The Samsung Company is willing to produce and sell a greater quantity of Galaxy Note II because the product price is high.

Samsung Company hopes that the brand new Galaxy Note II will be the greatest smartphone for the year so they put effort on it. Conclusion is that Samsung Galaxy Note II is better, faster and performance well than Nokia N9. Samsung company promote their new product but Nokia company do not and with the reason above will be why the price of Samsung Galaxy Note II will be higher than Nokia N9. Part 3 The market structure of Samsung company is oligopoly which proven by a few characteristic. The first one is a few sellers which control the most of the market. It sells differentianted and high barriers to enter the market for new firms.

From the Samsung firm’s viewpoint, there are a few advantages and disadvantages of being an oligopoly. The first advantage for the firm is high barriers of entry for new firms. This is because the exclusive financial requirement to start the business which can prevent the small firm from entering the market. This can avoid the profit being shared to other new firms. The company also needs to spend money on the Research and Development (R&D) to do new products which needs large money. This is to prove that the new entrants no easily if they want to enter the market.

Secondly, oligopoly encourages firms to make efforts to innovate and produce more advanced product because all the firms are crazy about winning a more competitive place in the whole market. For Samsung Company, it tries to design the phone that suit for most of the consumers with the latest technology and resources they have. For example, Samsung galaxy note II is a popular phone among the consumers because of the design, the function, and the size of screen which preferred by the consumers. This can increase the profit of the Samsung Company when the sale of phone is increasing.

On the other hand, the disavantage from firm’s viewpoint is high cost spent on adverstiment and Research and Development for the product. This can increase the input cost and the firm will set higher price for the product to cover the cost. The company has to spend money to develop a new product. After developed a new product, the company has to promote the product through television, internet, newspaper and radio. This is to inform the consumers that there is a new product launched by Samsung Company. Furthermore, there are strong competitors like , Sony Company and somemore which can compete with Samsung Company.

Some of the consumers like to buy iphone and some like to buy Sony phone. Samsung have to launch new products which can give the cosumcers high satisfaction to maintain the position in the market. If other company able to produce a new phone which bring higher expactation than the consumers expact, the consumers will buy the new phone. This can reduce the buyers to buy the Samsung Company’s product. In the consumer’s viewpoint, the advantages of buying a product under oligopoly market structure is the consumers can easily make price comparison among the few companies.

Consumers can compare the phone price between the phone companies such as Samsung, Nokia, Iphone, Sony and somemore. As comparison done, they will choose the phone with suitable price which equivalent to the quality of the phone. For example, the consumers will think about the features of the phone and look at the price. When the consumers are the office workers, they will prefer Samsung Galaxy Note II because the screen is bigger and there is a pen used to write things on the phone which makes the phone act like a note book. The second advantage for the consumer is the consumers can expenrience new phone with different features.

Because of strong competitors between these companies, the companies have to design new phone with the features that can attract consumers to buy it. This can make the consumers have many choices of phones which have different features. However, the disadvantage of consumers buying the product under oligopoly market structure is the firm is a price maker which means the companies can determine the product by themselves. This can harm the consumers because as the company is a price maker, the company can set higher price to earn more profit. But this can make the consumers have to pay higher price.

Besides, the disadvantage for consumers is the differentiated products. The consumers have to choose which one phone is better. Sometimes, it will be confusing when chosing the phone with different brand, different quality and different price. At this time, they have to think deeply before purchasing a phone because one phone is very costly. Part 4 In conclusion, the assignment is very useful to us. we find out that Samsung Company is operated under oligopoly market structure. Byung-Chull Lee has set up the Samsung Company with small business and takes over by Kun-Hee Lee after Byung-Chull Lee has passed away.

The business start to expand globally at the end of 20th century. This can show that Samsung Company is slowly developed and required a large financial requirement. Under Samsung Company, it sell different types of products such as refrigerator, washing machine, air conditioner, vacuum cleaner and others. But in this assignment, we only focus on the Samsung mobile phone. In mobile phone market, there are only a few sellers such as Samsung, HTC, Apple, Nokia and Sony who control most of the market. Samsung Company is selling differentiated products which mean the phones have different in term of price, features, design, and quality.

This can let consumers have different choices of chosing a phone. Samsung Company is a price maker which means the company can determine the price of the phones by themselves. Under oligopoly market structure, there is high barriers to entry for new entrants because the start-up cost requires large money to set up the company. Samsung Company also do a lot of advertisment when a new phone is launched through television, radio, internet, newspaper and the banners along the road. In my observation Based on the research done on this assignment, we find out that the concept of oligopoly can apply on he realistic life. The characteristic of a firm under oligopoly is shown as above and is applied in real life. Besides, we have come out an assumption about the price changes and the demand. If the price of the product increases, the quantity demanded for the product would decrease. Using the logical thinking of a consumer, people would definitely buy more of a certain product if the prices were lower. Besides that, according to the law of diminishing marginal utility, buyers would receive less satisfaction when they buy more units of a product.

Hence, consumers would only buy if the prices were lowered. Another reason is because when the price increases, the buying power of consumers would decrease as they are unable to buy as many at higher prices as at lower prices. This is basically known as the income effect of a price change. Besides that, if the price of the product increases, consumers could choose and buy other substitutes available in the market. Hence, the quantity demanded would also fall. This is known as the substitution effect. As for the supply, if the price of the product increases, the greater the quantity supplied.

This is because the higher prices are an incentive for the producers to produce more of a good in the form of profits. My empirical findings in this research does not fulfilled my expectations regarding economics. This is becauset the concept of price decrease and demand will increase will not very appliable in real life because there are many factors to influence the decision of consumers to buy a new phone which are brand, quality, the features, the income of the buyers, and the promotion such as free gifts and free vouchers.

Better quality of phone even though with higher price, the demand of the phone still increase. Phone with many features will cost higher price. If we intend to establish a company, we will chose to enter oligopoly market. This is because the market is only a few sellers but many buyers. With the characteristic of a few sellers and many buyers, we can control most of the market and earn profit in the long run. Our company also sells differentiated products like phones which can give consumers a lot of choices to choose the phone which suit them.

Our company also needs to advertise our products to stimulate the awareness of the consumers through television, radio, internet, newspaper and banners along the road. Even though oligopoly market structure has the characteristic of high barriers to entry for new entrants, we can start from a small company and slowly become a big company like Samsung Company or we can team with other people to set up one big company and divide the profit equally.

Reference

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• Appendices
• -The items inside the box after bought Samsung Galaxy Note II

Mobile phones: a resource or distraction in education Mobile phones are one of the greatest inventions of mankind. Through his invention he has created his own world at his fingertips. He has removed the hindrance of distance between him and the world. But the important question which needs to be answered now is what should be the role of mobile devices in the learning process? It has been a key factor contributing to bad grades, also several health related disorders among students, but on the other hand, mobile devices can help students with quick research and provide a vital communication link to their, classmates, and even teachers.

Students who do subjects which require field work research will need cell phones while in the field. All modern cell phones can be used to take pictures in the field, create reports using simple word processing applications, save and submit data back to their schools. If their school has a remote storage facility, students can easily back up their field work notes, videos and picture on that server while in the field. Most mobile phone service providers offer cheap internet subscription packages, so students will find it easy to transfer data or make more extensive research online using their cell phone.

Both parents and teachers will need to stay in touch with their children and students, so cell phones will make this communication simple. Also students use cell phones to join peer to peer discussions which can help them ask any thing educational during this discussion. This discussion can be hosted on online educational social networks like Piazza. com, this network has mobile phones apps which a student can install and join any academic discussion using their mobile phones. It is very important for students to be in position to learn from anywhere at any time.

The education world is changing and many scholars are attending virtual classrooms. Online education is now becoming so popular than before, mobile phones have also helped in the growth of Mobile-Learning. Since today’s cell phones have more than one application, students will always get distracted in the quest of trying to discover and try out new cell phone applications. Female students are more likely to get distracted by mobile applications like Pinterest, Facebook or twitter, then for the male students, they can get distracted by cell phone game applications or video streaming applications.

This continuous distraction will affect a student’s concentration in the classroom, and it can also distract other students around them. When it comes to exam time, they will resort to cheating. So they can decide to scan their notes on their cell phones or use text messaging service to cheat exams. Then some students can Google exam questions and copy whatever they find online, and in most cases this data published online is not correct which results into exam failure.

This trend will only increase, and it’s up to parents and teachers to balance the pros and cons of using cell phones as part of the learning process. While there is no single solution, perhaps there are lessons to be learned from the early internet era. The internet was at first seen as a new frontier with dangers lurking behind each click, whereas today schools and parents have universally embraced the web as a medium for research, education and efficient communication. With appropriate safeguards and reasonable policies, perhaps cell phones and web-enabled smart phones can run a similar course.