I don’t understand this Marketing question and need help to study.
The plan will require you to critically analyze the current environment, client strengths and weaknesses and generate recommendations in light of your budget ($250,000) and other constraints. Your paper should be between 15 and 20 pages in length. Group members will also present their marketing plan to the client, at a day/time to be determined (after your final examination).
The following assessment criteria will be used for written marketing plans:
Written Content/Development – 50%
Content is comprehensive/accurate/persuasive and demonstrates critical thinking.
Displays an understanding of client and environmental issues.
Major points supported by specific details/examples and critical analysis.
Research is adequate/timely
Writer has gone beyond textbook for resources
Higher-Order Thinking – 20%
Suggestions are show a comprehension of market factors as well as client strengths and capabilities.
Is able to integrate theory and best practices into thoughtful suggestions for client. As such, team has critically analyzed the various aspects of the market and applied these to the problem at hand.
Organization — 15%
Use of template as outlined in text.
The introduction provides sufficient background on the topic, major points
Structure is clear, logical, and easy to follow
Subsequent sections develop/support central theme
Conclusion/recommendations follow logically from the body of the paper
Style/Mechanics – 15%
Citations/reference page follow guidelines
Properly cites ideas/info from other sources
Paper is laid out effectively–uses, heading and other reader-friendly tools
Paper is neat/shows attention to detail
Rules of grammar, usage, punctuation are followed
Spelling is correct
Sentences are complete, clear, and concise
Sentences are well-constructed with varied structure
Transitions between sentences paragraphs and sections help maintain the flow of thought
Words used are precise and unambiguous
The tone is appropriate to audience, content, and assignment
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more