MRKT 621 University Canada West Japadog Marketing Plan Research Paper

I don’t understand this Marketing question and need help to study.

The plan will require you to critically analyze the current environment, client strengths and weaknesses and generate recommendations in light of your budget ($250,000) and other constraints. Your paper should be between 15 and 20 pages in length. Group members will also present their marketing plan to the client, at a day/time to be determined (after your final examination).

The following assessment criteria will be used for written marketing plans:

Written Content/Development – 50%

Content is comprehensive/accurate/persuasive and demonstrates critical thinking.

Displays an understanding of client and environmental issues.

Major points supported by specific details/examples and critical analysis.

Research is adequate/timely

Writer has gone beyond textbook for resources

Higher-Order Thinking – 20%

Suggestions are show a comprehension of market factors as well as client strengths and capabilities.

Is able to integrate theory and best practices into thoughtful suggestions for client. As such, team has critically analyzed the various aspects of the market and applied these to the problem at hand.

Organization — 15%

Use of template as outlined in text.

The introduction provides sufficient background on the topic, major points

Structure is clear, logical, and easy to follow

Subsequent sections develop/support central theme

Conclusion/recommendations follow logically from the body of the paper

Style/Mechanics – 15%

Format

Citations/reference page follow guidelines

Properly cites ideas/info from other sources

Paper is laid out effectively–uses, heading and other reader-friendly tools

Paper is neat/shows attention to detail

Grammar/Punctuation/Spelling

Rules of grammar, usage, punctuation are followed

Spelling is correct

Readability/Style

Sentences are complete, clear, and concise

Sentences are well-constructed with varied structure

Transitions between sentences paragraphs and sections help maintain the flow of thought

Words used are precise and unambiguous

The tone is appropriate to audience, content, and assignment

superadmin (28431)
New York University
15 MILLION STUDENTS HELPED!

Sign up to view the full answer

View Answer

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!

Are you looking for Assignment Help save 10% with this code GEEKS10