NeoPets Global Marketing Case Study

NeoPets is one of the Web-sites most popular to kids today with its estimated six million members spending hours there (Beck, J. C. &amp Wade, M. 2006). It was originally created and launched by Adam Powell and Donna Williams on November, 1999 but it was bought shortly after its launching, by Doug Dohring, who established the NeoPets, Inc to make the Website profitable. On June 20, 2005 NeoPets Inc. was bought by Viacom which further improved NeoPets Inc. to what it is now, a Web site with over fifty million visitors worldwide.

Today, NeoPets is a virtual world where virtual pets lives. Site visitors can create an account and own pets, takes care of them buying them foods, providing them accessories and toys using a virtual money known as Neopoints (Neopets Overview). By every angle, the site is exciting especially for children both boys and girls because they are the ones more excited in taking care real pets. In the NeoPets, they can choose their favorite pets and takes care of them. Preventing NeoPets’s concept from becoming a fad The love for pets is natural for every kids of all generation.

NeoPets can prevent its concepts from becoming a fad by exploiting the children’s natural love for pets. Unlike the Ninja Turtles and Hulahoops which has to create their own space, and excitement among children because they not have their own natural space in them, NeoPets has unique advantage because they have their own natural space among young children and even among adolescents as most children and even adolescents are pet lovers. All they need to do is to be creative in exploiting children’s natural excitement and love for animals.

They can turn to active promotion of pets by creating advertisements targeting children’s tender heart for animals while introducing the website where they can enjoy their favorite pets, feeding them, and taking care of them by themselves. What country-to-country differences in acceptability of NeoPets might exist? Apparently, NeoPets is addressing every problems relating to country-to-country differences and acceptability. According to NeoPets Overview, NeoPets was refurbished in 2007, and in 2008 it has changed to NeoStudios to further enhance its operation while it continues to develop existing programs (NeoPets Overview).

Differences in acceptability perhaps can just be seen in terms of language problems. NeoPets can deal with this problem by either establishing local partnership or the company creates program in the language of the country they operate. Examining each of the criticisms about NeoPets’ practices One of the most criticized practices of NeoPets is its email marketing practice which raised the question whether the audience understands its full implication. This practice allows kids to collect email addresses that may not all be good to them (Rodger, Z. 2004).

Other criticism however, is light such as why the site was launched in Japanese since the concept is much like Pokemon. NeoPets has already done something on the issues particularly on e-mail marketing by requiring parental consent especially among kids below 13 years old. However, since this issue is quite sensitive, and yet, most of the time kids are unsupervised in their private room, something more serious action has to be done in order that this practice may not lead to something no one would like to happen.

First, the regulatory agency should require NeoPets safety measure in order that this practice will not be used for personal or motives. NeoPets must assume full responsibility that their strategy will not be used for evil purpose. Can NeoPets extend its concept to an adult market? How? Yes, NeoPets can extend its concepts to an adult market by simply creating similar program but in the context of an adult. For example, instead of earning points the concept can be change to make it more exciting such as, they can engage on pet racing, pet training, and other more exciting games. Many adults love to play online games too.

But the problem with this, adults does not much time as children have. Besides, their interests are more divers compared to children, so NeoPets can not expect considerable patronage of the site. Thus, even if its possible for NeoPets to extend its concept to an adult, it seems that it is more wise for them to concentrate on children audience. Reference Beck, J. C. ;amp Wade, M. (2006) The Kids are Right USA: Harvard Business Press NeoPets OverView http://internetgameonline. com/neopets-overview-a120. html Rodgers, Z. (2004) The Stikiest Site in the World Burst Network http://www. clickz. com/3395581

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Leadership Studies
excellent job
Customer 452773, August 26th, 2023
excellent work
Customer 452773, March 1st, 2024
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
thank you so much
Customer 452749, June 10th, 2021
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
excellent job made a 93
Customer 452773, March 22nd, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Customer 452773, March 15th, 2024
English 101
IThank you
Customer 452631, April 6th, 2021
Customer 452773, January 25th, 2024
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp