Ney York University Value Proposition of Turn Key Health Discussion

I’m studying for my Marketing class and need an explanation.

Please listen to the interview and engage in the questions below to summarize your learning & insights gained.

https://podcasts.apple.com/us/podcast/whats-working-with-cam-marston/id1354080580?i=1000489600499

  • Describe how the founder of this business become aware of the client/customer base of this business.

    1. What factors made the founder aware of (or become inspired by) the un-met need he identified to serve the client/customer base that is being served?
    2. What is the value proposition of Turn Key Health? (i.e. What sincere un-met need do they fill, and why is this service valuable?)
  • Generating Leads, Prospecting, Targeting/Prioritizing Potentials, Designing & Refining Sales Dialogues to best express their value proposition.

    1. How did they figure out how to reach or connect to their customers?
      • What relationships (with non-end-use customers) did the business build in order to better reach and connect to their customers?
    2. What ethical concerns, challenges, or potential weaknesses do you think this business had to take into consideration to prevent or avoid for this business endeavor to succeed?
    3. What was the role of the following factors in this business endeavor’s ability to succeed?
      • Describe the role of trust.
      • Describe the role of Data Analytics.
      • Describe the role of enjoyment:

in serving others?

in being able to ‘do well and do good’?

in ‘creating quality interactions’?

  • Would you describe Turn Key as a B2B or B2C business model? Explain your choice.
  • What traits or assumptions might you make about Greer Meyers’ degree of Self Leadership and skill in defining plus navigating goals?
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