Nick Swinmurn
Culture and diversity of a company is extremely important and will determine the success of a business. Deciding what culture Is best for a company Is challenging. A lot of focus should be on what type of leader Is most appropriate for the organization. Implementing strong values will strengthen the company. The way company’s adapts to change will also affect the way a company will prosper during challenging times. Founded by Nick Swimming In 1999 Capos Company is a solely web based retailer. Nick decided he wanted to create a company after he spent hours searching the entire mall for a pair of shoes and could not find them.
He then attempted to find the shoes on line and realized there was not a website specific to shoes. After his experience he decided there was a market for this type of industry. Originally Capos was created to be an online store that offered the widest selections of shoes available all in one place. Since, the company has evolved over time and now is selling a great selection of Items rather than Just shoes. They have boarded their selections to both women and men’s clothing along with everyday household Items. They provide free quick shipping and returns.
The overall goal is to “provide the absolute best service online-not just in shoes, but in any category (Capos, 1999-2014). The Culture of Capos Capos has created a very unique and valuable culture. They have implemented what Is called the “Capos Family Corey Values” that sets the foundation of the entire company. These core values are listed on their company’s website and are recommended for employees to follow on a day to day base. They believe that employees can be motivated, involved and happy to come to work while providing excellent service to customers.
Capos creates a clear line of communication, encouraging employees and constantly motivating them. They want their employees to be innovated, creative and “do more with less” (Capos, 1999-2014). Most importantly they want their employees to ‘WOW through customer service. This provides an environment that makes employees want to work. They take time to focus on each employee ensuring they are put Into the right position and properly trained for success. Capos believes this will lead to employee longevity and growing leaders for the future.
Their hard work does not go unnoticed and for the past 6 years Capos has been named in the as one of the FORTUNE’s 100 Best Companies to Work (Capos, 1999-2014) A random act of kindness weekly parade is the norm at Capos. This Includes selecting 3 random employees each week, dressing them up in funky hats and/or props, taking their photo and Glenn them gift. This falls under ones of their core values creating fun and a little weirdness. Yelling spontaneously at other employees for fun or trying to make one another laugh also emphasizes the core value.
There are four main types of organizational cultures. They include hierarchal, market driven, clan, and adaptable/flexible culture. Capos organizational culture only one type of organizational culture. Capos falls under two categories, the clan culture and adaptable/flexible culture (William, 2013). Clan culture represents a family-type organization (Savory, 2013). This culture involves building strong relationships and development of employees through training. Clan culture employees collaborate with coworkers and are caring for each other.
Two of Capos core values include building open and honest relationships with communications and creating positive teams and family spirit (Capos, 1999- 2014). Capos is willing to change and adapt. This is why the company also follows under adaptable/flexible organizational culture. The adaptable/flexible culture involves creating new ideas and preparing for future improvements, which is something Capos practices (Savory, 2013). The company has already determined that in the future 30% of all venders/seller transactions will be mad online within the United States.
Their vision is to be the company that offers the best service and the largest selections, thus resulting in most customers’ purchases coming from their website (Capos, 1999-2014). Capos is constantly changing and always looking for the newest, most retrieve solutions to solve any issues. Capos embodies these particular culture behaviors because the CEO, Tony Whish, honestly believes this is the best way to run a company. He treats his employees like family. He personally believes in the values and culture of the company.
Tony wants his employees to be happy and truly believes this is return will transfer to customers. Capos values and culture is not only the guidelines for the company but overall should be guidelines they follow in life (capos, 1999-2014). The best suited leader for Capos Company is a twenty-first-century leader. This errors should be able to adapt to both Transformational and transactional leadership styles. A transformational and transactional leader will require someone who and foresee a vision and have the motivation to accomplish.
This type of person requires creativity and innovation skill with the ability to make decisions. The type of leadership this person should have is supportive leadership style. They should be approachable and friendly and a allow employees feel equal around them. It will be important to provide a friendly atmosphere where employees feel comfortable to be open and trusting with their leader. Given that Capos sales multiple categories of items, they are not at a high risk for a large demand to decline.
If some of the company’s category items do decline, Capos has the option to sell different items that are currently in demands. Since the company is still growing there are more markets that Capos can branch out to widen their options if needed. They have recently connect forces with Amazon and this had open a lot more doors and customers (Capos, 1999-2014). As for now, shoes are extremely important to people and fashion. It does not appear that Capos is at a high risk for a large decline in demand for their products.
