A SWOT analysis for Nokia

In this part of my investigation I am constructing a SWOT analysis for Nokia. I will have to analyse the external factors that may prevent Nokia from re-launching WAP enabled mobile phones onto the market. SWOT Analysis What is a SWOT analysis? A SWOT analysis conducts an external and internal scan of Nokia’s business environment, […]

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Nokia vs. Vertu

            Gaining competitive advantage is one of the objectives of marketing these days. Companies conduct marketing research in order to obtain relevant data for various purposes, such as expanding their client bases or reach, adding value to their company, increasing revenue, etc. This holds true for mobile phone marketers. The fast growing industry of technology […]

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Nokia: Values That Make a Company Global

STraTeGiC Hr MaNaGeMeNT case study with teaching notes Nokia: Values That Make a Company Global By Geraldine Willigan, MBA Project team Author: SHRM project contributor: External contributor: Copy editing: Design: Geraldine Willigan, MBA Nancy A. Woolever, SPHR Ram Charan, Ph. D. Katya Scanlan, copy editor Terry Biddle, graphic designer © 2009 Society for Human Resource […]

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Strategic management – Nokia

Nokia Mission Nokia’s mission is simple: “Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment.” The mission of Nokia is to provide the customers with the […]

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