Ocean

Oceans around the world are turning into dustbins and all this waste is leaving a serious impact on the marine life conditions. The International Coastal Cleanup Initiative has detected how much waste is being dumped in the oceans around the world in just 24 hours and the answer is surprising. Investigation has revealed that 9 […]

Blue ocean strategy is a new concept but the idea has long existed. The renewed importance of this strategy is due to intense competition in the contemporary business environment with firms fiercely competing in highly saturated markets when value innovation can create new markets or opportunity to build new markets. The difference is that today, […]

This idea of blue ocean strategy was initially introduced in 1988 by Prof. Charles W. L. Hill from Michigan State University and eventually developed in to the blue ocean strategy book. The book metaphorically compares the market today to red and blue oceans. It covers the formulation and execution of strategies that are exclusively geared […]