Ohio Business College What is an Current Trend in Consumer Behavior Report

I don’t know how to handle this Marketing question and need guidance.

Please follow the instruction below and submit at the required pages, ref, and appendix. the deadline is in 3 days, once i receive i will read it, if it is correct i will accept it and rate you. otherwise, i will return for correction.

This assignment required a 3 minutes presentation. please write a summary of this report (300-400 words) it is preferable to write in points.

thanks.




Assignment Focus: Over time, consumers’ thoughts, feeling, actions, and tastes evolve in response to changing fashions, culture, society, and markets. As such, marketers need to monitor, anticipate and adapt to trends in consumer preference and behavior. Working individually, students will examine, synthesize, discuss and offer brand specific recommendations based on an emerging consumer trend influencing marketing activity in a chosen industry (approved industry options included in Part 2).

    • This application-based assignment designed to have students synthesize and apply concepts learned from class to an emerging real-world phenomenon–Trends in Consumer Behavior.
    • This assignment is worth 10% of your final grade— consisting of a 3-page Report and a ~3-5 minute Presentation.
    • Full assignment details are provided below
    • **To maximize your grade on this assignment, you should CAREFULLY READ AND FOLLOW THE PROVIDED GUIDELINES.

***************************************************************************

PART 1: Select a Current Trend in Consumer Behavior (for the year 2020)

What is an Current Trend in Consumer Behavior?

  • Generally speaking, an current (emerging) trend in consumer behavior is a relatively newly observed way of behaving that has recently come about and which is expected to grow in popularity among consumers in the current year 2020).
  • Current (emerging) Trends in Consumer Behavior represent an observed change in the way consumers behave.

    • For example, it may focus on changes in how consumers think, how they acquire products/services, how they consume, how they communicate, how they make purchase decisions, how they prioritize their consumption, etc. ). These changes are emerging and as such, it the ‘behavior’ is relatively new and not yet widely adopted.
    • Important Note: You are NOT being asked to identify a trend in FIRM BEHAVIOR or INDUSTRY BEHAVIOR. The focus of this assignment is limited to trends in consumer behavior.

Example of a Current (Emerging) Trend in Consumer Behavior:

      • Source: Pinterest 100: The Top Trends to Inspire and Try in 2020 Report (Links to an external site.)
      • Featured Trend: “Pampered Pets”
      • Trend Overview: “People [consumers] treat their pets just like their human family. Or in some cases…even better. Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion. Increasingly, millennials who might be delaying traditional milestones like marriage are turning to fur babies for companionship. It’s not just puppy love: In the UK, more than 50% of pet parents ages 19-38 said they’d rather cut expenses for themselves than cut back for their pets.
  • Trends in consumer behavior are not necessarily industry specific. As such, you should not aim to identify trends which are specific or limited to a set industry. Instead, you should take a more strategic marketing approach by considering how brands in various industries could potentially benefit from incorporating their knowledge of the trend into their marketing mix decisions.

Link to a list of Resources for Identifying Emerging Trends in Consumer Behavior in the project resources module.

  • Note: Students will be required to submit the official source (file/document/article) of the selected trend when submitting the final assignment files.

***************************************************************************

PART 2: Submit Summary Report

prepare a ~3-page summary report (double spaced, Arial 12-point font, with 1-inch margins). The required page length DOES NOT include the Cover Page, Table of Contents, References of Appendix sections.

The summary report should provide a description of the emerging trend in consumer behavior and offer recommendations for the selected brand. The report should be written according to the following outline.

  • Cover Page and Table of Contents are not required
  • I. Trend Overview (~1 page)

    • In this section you will provide a detailed overview of the chosen trend and draw connections to the course content covered to date.

      • What is the official name and source of the trend? (i.e., where did you find the information? Where was it published/discussed?)
      • Describe the trend and the change in consumer behavior highlighted by the trend.
      • What is(are) the primary appeal(s) and benefit(s) for consumers? (i.e., what need does the trend satisfy?)
      • How does the observed behavior highlighted by the trend relate to the concepts and theories covered so far in the MKT 3400 course? Name and provide details pertaining to specific Consumer Behavior concepts and theories covered to date.
  • II. Brand Overview (~1/2 page)
    • In this section of the report you will select an existing brand that you believe could benefit from the trend in consumer behavior described in the previous section. The selected brand should come from one of the industries listed in the following document. IndustryList_3400.pdfPreview the document

      • Provide a brief introduction to the brand (i.e. history, mission statement, industry of operation, target audience demographics, and current positioning strategy).
      • Provide a detailed justification for why you think the chosen brand could benefit from the selected trend.
  • III. Trend Application (~1 page)

    • In this section you provide a recommendation for how the chosen brand can implement the chosen trend.

      • Your recommendation will be in the form of a trend-related brand extension.

        • The recommended brand extension can be in any area of the marketing mix (i.e., in the form of a new product or service, new feature, new positioning, new target audience, new communication strategy, etc.)
      • Provide a detailed overview of the recommended brand extension—for example, what form would the brand extension take? how would it be applied? how would it be positioned? how would it be promoted? ect.
      • Provide a detailed justification for this recommendation.
      • Explain why this extension will be effective using consumer behavior concepts and theories.
  • IV. Conclusion (~1/2 page)

    • In this section you will summarize the report and clearly articulate the key points (overall take-aways) and future outlook.

        • Summary arguments and key points.
        • What is the future outlook of the trend? (i.e., is this trend expected to be a short-lived fad or does it have staying power? (this should reflect your perspective as well as the perspective of the official source)
  • V. References

    • Students are required to submit the official source (file/document/article/link) of the selected trend as part of their reference list.
    • Citations should follow the American Psychological Association (APA) publishing format (Review APA guidelines at https://owl.english.purdue.edu/owl/resource/560/1/ (Links to an external site.)
    • The APA citation format should be followed throughout the report and reference section.
    • Cite all sources of information that does not originate with you! DO NOT PLAGIARIZE IDEAS OR WORDS. Note that 6 words in a row = plagiarism; taking someone else’s idea without attributing them to the source = plagiarism!
    • Upon submission, report contents will be assessed for plagiarism by TurnItIn.
  • VI. Appendix (Optional)

    • If applicable, you may include any relevant tables, charts, or images in this section. Such items should not be included in the body of the report.

The basic submission instructions and grading rubric associated with the summary report are detailed on the following assignment submission page: SUBMIT: Trends in CB Assignment – Summary Report

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
FIN571
excellent
Customer 452773, March 15th, 2024
Human Resources Management (HRM)
excellent work
Customer 452773, July 3rd, 2023
business
Great job
Customer 452773, February 13th, 2023
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Nursing
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Management
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
Nursing
thank you so much
Customer 452749, June 10th, 2021
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp