Oklahoma City Community College Marketing For Tours and Travel Discussion
Question Description
Chapter Review
Winning Edge
Travel and Tourism Team Decision Making Event
Branson, Missouri is noted for being a country music entertainment attraction for senior citizens. The city, located in central Missouri, attracts guests from all over the country. Many senior citizen groups from surrounding states take charter bus tours to see their favorite country music performers and enjoy gambling provided by local casinos. Outlet malls located near Branson are an additional attraction for tourists. Most tourists stay an average of two nights in the local hotels.
Fall foliage turns bright red and yellow in Branson during the months of September and October. The climate is nearly perfect during these two months with cool mornings and mild afternoons. The president of Branson Entertainment Incorporated believes that the beautiful foliage each year is an additional attraction for Branson tourists. The president has hired your advertising team to develop a marketing strategy that highlights the red and yellow leaves of fall in Branson during the months of September and October. All of the other reasons for visiting Branson should also be incorporated in your marketing plan. The president is counting on your creativity to incorporate red and yellow leaves in the advertising campaign. Your team must describe marketing strategies that target senior citizen groups. You should highlight the special services offered to this age group that will make the trip to Branson even more appealing.
Your team will meet the president of Branson Entertainment Incorporated in her office to explain your marketing strategy for attracting tourists during the beautiful fall season in Branson, Missouri. Your promotion/advertising plan must make a positive impact on senior citizens.
Think Critically
- Why is fall a better time than winter for senior citizens to travel?
- Why should Branson hotels and restaurants consider offering senior citizen discounts?
- What type of marketing research would you conduct to determine how to best meet the needs of senior citizens?
- What type of family reunion packages could Branson advertise to increase the number of tourists? What other ways could Branson increase tourism?
