Consumer Behavior – Online Shopping
DEPARTMENT OF BUSINESS STUDIES Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Selma Hodzic Claudio Opazo Lisa Kallstrom Christer Ekelund Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors […]