DEPARTMENT OF BUSINESS STUDIES Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Selma Hodzic Claudio Opazo Lisa Kallstrom Christer Ekelund Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors […]
Online shopping is very common these days. With all the amenities this activity offers, it’s not surprising why more and more people are taking advantage of it. This trend is true for both men and women, as what you may be observing this time. As a person ages, he / she tends to spend a greater amount and time to buy online. At the age […]
Online Shopping in India is evolving fast and has the potential to grow exponentially, with the internet penetration growing far and wide. Now a days Indian e-commerce is getting mature. Indians are increasingly seen using the internet to get more information and to shortlist preferences. When it comes to online shopping, Indians are proving that they can surely beat the world. Average middle class Indians […]
It seems everyone loves online deals, online discounts, online coupons and more! Millions of people are patiently browsing the web in search for the best online deals of the day and the best online discount websites. A realization settled in me then that in tough economic times, people become wiser. That somehow propelled consumers to browse for the best deals on the web. Life is […]
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